Brand Manager, Pernod Ricard
Wine and spirit seller
Be an early applicant
Wine and spirit seller
1001+ employees
Be an early applicant
1001+ employees
Company mission
To unlock the magic of human connection by bringing Good Times from a Good Place.
Role
Who you are
- At Corby Spirit & Wine, we’re looking for a strategic, passionate, and forward-thinking Brand Manager to join our Big Whiskies team
- If you’re curious, bold, and ready to lead, we’d love to hear from you!
- A degree in Business, Marketing, or a related field
- 5+ years of experience in marketing, with direct experience working with agency partners
- A passion for creative strategy and the ability to translate data into actionable insights
- Exceptional communication and interpersonal skills to inspire and influence teams
- An entrepreneurial spirit and the ability to manage multiple priorities in a fast-paced environment
- Experience in the Canadian alcohol category or consumer insights is a plus
- Background in managing large partnerships (e.g., sports partnerships) is preferred but not required
What the job involves
- This is your opportunity to lead and grow JP Wiser’s and Lot 40, two of the most celebrated whisky brands in Canada
- As our #1 portfolio, this role offers the chance to build a legacy and gain unrivaled experience in the spirits industry
- Reporting to the Senior Brand Manager, you’ll craft innovative strategies, fuel growth, and inspire collaboration across teams
- Shape Strategy: Lead the development of an annual strategic plan to drive growth and profitability, while creating energy and focus across the organization
- Bring the Brand to Life: Translate our vision and repositioning into integrated marketing plans, working alongside creative agencies and media teams
- Turn Insights into Action: Analyze market, industry, and performance data to craft actionable strategies and monthly business reports
- Foster Collaboration: Build relationships across functions and regions, inspiring trust and alignment throughout the organization
- Lead Innovation: Oversee new product launches, working with design and production teams to bring bold ideas to market
- Know Your Consumer: Dive deep into consumer behavior, uncovering insights and trends to seize new opportunities
- Build Impactful Campaigns: Develop and implement communication campaigns that resonate across diverse touchpoints
Our take
Pernod Ricard is the French-founded, global wine and spirits group. Currently sitting as number two worldwide, the company has a clear goal to become the leader of its sector. Amongst its broad portfolio of brands includes Absolut, Beefeater, Jameson, Jacob’s Creek and Malibu.
Founded in 1975, the company has found international success with consistent growth across multiple markets. The company’s model has shifted to best accommodate this expansion, becoming a decentralized group. While the global organization operates from Paris, this HQ respects the operational autonomy of its affiliates across the globe, meaning local customer’s needs are not only met but anticipated for maximum effect.
Pernod Ricard has plans to invest in anticipated growth categories. It has been active in portfolio management with Sovereign Brands, Código 1530 and Nocheluna, and has been reinforcing these partnerships to strengthen its US market exposure. This supports the further enhancement of its consumer-centric portfolio development, positioning it for continued success.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company values
- We are convivial because our brands, businesses and people share a belief that we humans need to come together to create joyful moments. We are connected by conviviality across the globe and we are proud to belong to our global community. We support and believe in each other with mutual trust
- We are responsible, and this means respecting each other, our communities and our planet as we strive for a more convivial world without excess. At work this means we are committed to care and have a strong sense of ethics in everything we do
- We are successful and as the world No. 2 in wines and spirits we have a long-term outlook that aims for industry leadership, innovation and sustainable growth. We embrace our entrepreneurial spirit and harness our passion for our work. Our decentralised business means we are empowered to perform at our best
Company HQ
L'Europe, Paris, France
Articles
Leadership
Alexandre Ricard
(Chairman & CEO)Is the grandson to Pernod Ricard founder, Paul Ricard. Perviously served as Chief Operating Officer and Deputy CEO for Pernod Ricard. Experience as Member of the Board of Directors for L'Oréal, M&A Consultant for Morgan Stanley, and Strategy Consultant in Accenture.
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