Senior Marketing Analyst, Front

• You are a genuine and proactive team player, who is able to embrace ambiguity and approach business problems in a data-driven and structured manner
• 5+ Years of Experience in Data Analytics, Data Science or related fields
• Proficiency in SQL
• Expertise at telling stories with data and familiarity with at least one visualization tool (e.g. Omni, Mode, Tableau, Looker)
• Comfortability developing complex data models using tools like fivetran, DBT, and Airflow
• Expertise using tools like Mixpanel, Segment, Google Analytics 4 (GA4), Hubspot, and Salesforce to track and analyze marketing performance
• Understanding of attribution modeling with a focus on GTM / Top of Funnel and rep interactions
• An understanding of the SaaS business model and key funnel metrics
• Experience in lead and prospect segmentation and personalization efforts
• Experience driving projects or programs which have had proven impact on business strategy and performance through your analytics skills
• Ability to craft analysis into well-written and persuasive content

Desirable

• The Senior Marketing Analyst is a critical member of the GTM team and an important voice in the border revenue operations ecosystem
• This role will be a strategic business partner to our marketing organization and is responsible for driving marketing reporting, analytics and insights to support a fast-growing company
• This person will report directly to the VP, Revenue Operations
• Looking for a Sr. Analyst who is passionate about making an impact
• You will use your business insight, analytical skills, and strategic thinking to deliver insights and actionable recommendations to improve decision-making across the marketing teams
• We are looking for someone to dive in deep to build out the framework and foundation for a successful marketing analytics function
• Have a deep understanding of GTM strategy and can leverage data to tell compelling stories and empower stakeholders to make data driven decisions
• You will partner with marketers, data engineers, product managers, and other data science teams to execute on our company’s strategy to both grow and scale
• Using a variety of analysis and data-science techniques, you’ll help stakeholders understand how Front’s leads and customers engage with us, identify opportunities for optimization, and measure the success of marketing initiatives
• Become a trusted strategic partner with the GTM organization by using data to deliver actionable insights which help address the business's biggest areas of opportunity
• Design and build models to support attribution, funnel optimization, segmentation, sales analytics, lead scoring, lead potential, cost to acquire a customer, and more…
• Evangelize and drive adoption to the data products that you develop
• Collaborate as a key thought partner, helping to define modeling requirements and assess potential impacts, while offering a data-driven analytical perspective to inform strategic decisions and optimize outcomes
• Identify and measure the success of marketing efforts through forecasting, goal setting and monitoring key funnel metrics and conversion rates