Director of Marketing, Electric
+ Employee Stock Option Program
More information about location
IT support for businesses
Be an early applicant
IT support for businesses
1001+ employees
Be an early applicant
+ Employee Stock Option Program
More information about location
1001+ employees
Company mission
To revolutionize IT by making it simple, effortless, & lightning-fast for businesses everywhere.
Role
Who you are
- The ideal candidate is a strategic thinker and a strong operator possessing revenue marketing or demand generation experience at a SaaS business, with a bias to execution and delivering quantifiable results
- SMB segment experience is preferred and appreciated if you know our buyers and how they think
- You must be detail-oriented, data-driven, highly focused on execution and delivery, and possess strong leadership skills, creativity, and drive
- 6+ years of growth marketing experience in a B2B SMB software, and/or SaaS environment
- Has specifically built a demand generation engine that scaled rapidly, selling a product between $10-25K
- Experience working at early-stage companies (< $10M, wearing many hats, and comfortable with growth and change
- Proven ability to execute campaigns and programs that create robust customer pipelines
- Strong multi-channel marketing execution experience
- Experience managing and hiring high-performance marketing teams
- Experience working cross-functionally with sales, product, and revenue organizations
- Excellent organizational skills, ability to manage multiple priorities at once and follow through to meet deadlines
- Proven ability to work collaboratively in a team setting maintain strong working relationships within a remote team
- Comfortable operating in a dynamic environment
What the job involves
- Electric is seeking a Director of Marketing to drive customer acquisition, revenue expansion, and retention
- This role will be 25% general marketing housekeeping (brand, website) and 75% demand generation for Direct Sales from a mix of channels, content, SEO/SEM, and partnerships
- Reporting to the CEO, this role will focus on executing a comprehensive marketing strategy to drive growth and revenue for Electric
- Be responsible for driving leads to direct sales to close more revenue and hit sales targets
- You will work cross-functionally to support our partner GTM, direct acquisition, and sales strategy driving channel-specific customer acquisition activities that result in revenue
- Help define and execute the partner channel marketing strategy to grow Electric’s customer base and delight our partners
- Own a multi-channel demand generation strategy across inbound and outbound channels
- Manage third-party vendors for SEO, Lead Generation, Marketing Ops, Web Design, and Brand to execute at scale a multitude of projects
- Working with rev ops, product, sales, and other stakeholders to drive cross-functional integrated marketing projects and initiatives in support of Electric’s customer growth objectives
- Manage team execution against key objectives to boost brand awareness, increase market share, and drive marketing-qualified leads and customers
- Standard Working Hours: 9:00AM -6:00PM
Our take
IT departments face an increasingly complex workload, and this can be difficult for small businesses to manage. They must manage administration, distribution, and maintenance. Building excellent customer relationships on top of this can result in a large strain on IT departments, particularly for smaller companies.
Electric simplifies IT departments by designing a range of software tools that aim to streamline troubleshooting for all business sizes. By integrating a range of cloud-based apps and an AI chat service, Electric aims to solve all IT problems within one data stream. By removing unnecessary routine issues from the communication stream, customers of Electric can focus on troubleshooting truly unique issues.
Electric charges a monthly rate per seat and supports around 50,000 people from 900 organizations. The startup has raised over $200 million to date, hitting unicorn status in 2022, and plans to do more merger & acquisition deals. Thus far, Electric has acquired Sinu and TechVera, and is now working on product initiatives to improve its offering further and reach more customers.
Steph
Company Specialist at Welcome to the Jungle
Insights
35% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Mar 2022
$20m
SERIES D
Oct 2021
$90m
SERIES D
Total funding: $208.8m
Company benefits
- Flexible Paid Time Off
- Commuter Benefits
- Mental Wellness Days
- Career Coaching
- Learning & Development Courses
- Health Benefits for All
- Fertility and Family Planning
- Paid Parental Leave
- Work From Home Stipend
- Remote Work
- 401K
- Life Insurance
Company HQ
NoMad, New York, NY
Leadership
Ryan Denehy
(CEO)Studied Mass Media and Economics at Hofstra University. VP then GM at BNQT Media Group. Co-founder at Swarm Mobile, before joining Groupon in Operations and Strategy.
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