Senior Integrated Campaign Manager, Coursera
$129-173.5k
Salary depends on location. + Equity and bonus
More information about location
Online learning platform
Job no longer available
Online learning platform
1001+ employees
Job no longer available
$129-173.5k
Salary depends on location. + Equity and bonus
More information about location
1001+ employees
Company mission
To provide life-transforming learning experiences to learners around the world.
Role
Who you are
- Experience with 8+ years in integrated marketing, campaign marketing, or partner marketing, ideally for a D2C content or subscription business
- Demonstrated history of owning cross-channel campaign calendars end-to-end, from on-time delivery through the revenue or engagement outcomes each campaign is built to drive
- Experience coordinating across creative, channel, product, and data teams to align them around a single launch plan
- Background in analytical work, including sizing campaign impact and using analysis to prioritize the next cycle's initiatives
- Experience marketing new content, courses, or product launches alongside promotional campaigns
- Demonstrated history of operating across multiple brands or platforms simultaneously
- About your skills:
- Campaign Management:
- Core responsibility for planning and executing end-to-end GTM strategies for content launches
- Cross-Channel Marketing:
- Critical for orchestrating coordinated multi-channel strategy across on-platform, CRM, and paid media
- Campaign Planning:
- Fundamental for developing comprehensive launch strategies with coordinated resources and milestones
What the job involves
- Within our Consumer organization, you'll drive end-to-end go-to-market strategy for Coursera's key new content launches
- The Lifecycle Marketing team converts owned demand into revenue and maximizes learner lifetime value by connecting new content, promotions, and seasonal moments into coordinated campaigns that progress learners from first purchase through renewal
- You'll partner with cross-functional stakeholders to define success metrics, size expected impact, build the GTM plan, and own the execution and results
- In this role, you'll make the scope and timeline calls that keep campaigns moving while remaining accountable for the business outcomes each campaign delivers
- Define what success looks like before launch by setting clear success metrics and sizing expected impact, then make recommendations on scope and timeline tradeoffs when stakeholder inputs conflict
- Treat each content launch as a business outcome, not a scheduling exercise—sequence launches against clear business goals and explain the strategic reasoning behind each campaign structure
- Convert business goals into campaign briefs scoped appropriately for content value and category, enabling creative, channel, and lifecycle teams to execute coordinated multi-channel strategies
- Orchestrate On-Platform Marketing, CRM, Paid Media, and Product teams around a single launch plan while partnering closely with Content and Category Management to ensure proper market positioning
- Track what each content launch is built to drive, partner with Data Science to measure outcomes, and feed results into quarterly planning cycles
Application process
- We anticipate the application window will be open until October 7, 2026. Based on business needs, this opportunity may remain posted beyond or closed before the anticipated application window
Our take
Coursera was founded by Daphne Koller and Andrew Ng in 2012 with a vision of providing life-transforming learning experiences to learners around the world. It partners with universities and other educational institutions to deliver online courses to 40 million students, covering subjects like technology, business, science, and even autonomous cars.
Coursera sees itself as helping people get ready for the next wave of technological advancement. It is preparing individuals, companies, and governments to meet that challenge head-on and turn this disruption into opportunity. To help achieve this, it also has specific product offerings for the corporate market, as well as for governments and nonprofits.
The model of online courses that anyone can attend is very scalable, making Coursera appealing to investors, especially when the online education market is expected to be worth $20bn+ by 2023. Further, it received B Corp certification in February 2021, propelling its efforts to reduce barriers to high quality education.
Steph
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jul 2020
$130m
SERIES F
Apr 2019
$103m
SERIES E
Total funding: $443.1m
Company benefits
- Coursera covers the cost of tuition so you can earn a free master’s degree and develop new skills. That’s on top of free, lifelong access to courses and certificates on the platform
- We offer medical, dental, and vision insurance for you and your dependents. Plus, free access to counseling and mental health services
- Get up to 16 weeks of fully-paid parental leave when you grow your family and bring a new child into your life
- We host Make-a-thon events twice a year to promote community and innovation. During Make-a-thon, you’ll dedicate time to attend workshops, work on passion projects, and pursue ideas outside of your day-to-day work
- Take paid time off when you need it. We have time off policies that promote flexibility so you can tailor your work schedule when life calls
- Our flexibility extends to where you work. You can choose to work from home, work from one of our offices, or try a combination of the two
- Employees earn company stock, so you can own what we build together and share in our success
Company HQ
Mountain View, CA
Leadership
Andrew Ng
(Co-Founder & Chairman)CEO of Landing AI (helping companies adopt AI). Also a Professor of Computer Science at Stanford.
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