SEO Lead, Synthesia
1-5 days a week in office
AI video creation platform
Open for applications
AI video creation platform
201-500 employees
Open for applications
1-5 days a week in office
201-500 employees
Company mission
To empower everyone to make video content - without cameras, microphones or studios.
Role
Who you are
- 7+ years of SEO experience, with a proven track record of driving significant organic growth in competitive industries (ideally B2B SaaS)
- Hands-on expertise in both technical SEO (crawling, indexing, site structure, page speed) and content strategy (keyword research, content clustering, optimization)
- Leadership experience – either managing a team or mentoring junior team members
- Deep expertise with SEO tools like Ahrefs, SEMrush, Screaming Frog, Google Search Console, and GA4
- Strong analytical mindset – You love digging into data, building reports, and making data-driven decisions
- Growth-driven approach – You don’t just optimize for rankings; you focus on business impact and love finding creative solutions to tough challenges
- Cross-functional experience – You’ve worked closely with content, product, website, PR, and engineering teams to implement SEO initiatives at scale
- Excellent communicator – You can clearly explain SEO concepts to both technical and non-technical stakeholders and drive alignment across teams
- A Results-Driven Leader. You don’t just chase clicks – you drive real business impact through SEO. You understand how organic growth ties into revenue and can clearly demonstrate the impact of your work
- Experienced in Leading & Mentoring. Whether you’ve managed direct reports or mentored junior team members, you know how to uplift, inspire, and grow the people around you
- A Self-Starter with a Bias for Action. You take ownership and run with projects. You don’t wait for direction; you identify opportunities, propose solutions, and execute with confidence and speed
- Technically Proficient. You have a deep understanding of technical SEO and website architecture. You can diagnose crawlability, indexation, and site performance issues, working closely with developers to implement fixes
- An Analytical Thinker. You love digging into data – organic traffic trends, keyword opportunities, and conversion impact. You leverage SEO tools to uncover insights and optimize performance
- A Strategic Problem-Solver. You think beyond rankings and clicks, developing long-term SEO strategies that align with business goals, product roadmaps, and cross-channel marketing efforts
- A Proactive Innovator. You stay ahead of the ever-evolving SEO landscape, constantly testing new tactics, adapting to algorithm changes, and integrating emerging trends like AI and video SEO
- A Strong Collaborator. You communicate complex SEO concepts clearly to cross-functional teams – including marketing, agencies, product, and website—ensuring alignment and execution
- Detail-Oriented, Yet Fast-Moving. You don’t miss a thing when it comes to optimization, but you don’t let perfection slow you down. You balance speed and quality to drive results efficiently
- Webflow Experience (Nice to Have). Familiarity with Webflow is a plus, allowing you to make minor SEO adjustments without relying on developers
- YouTube SEO Experience (Nice to Have). Experience optimizing video content for YouTube SEO is a bonus, as Synthesia is deeply invested in video communication and content
What the job involves
- We’re looking for an SEO Lead to own and drive our organic search strategy
- This role is a mix of strategic leadership and hands-on execution – leading a small but mighty SEO team of two while also diving deep into business strategy, ICP, product, data, content, and technical SEO to drive results
- Own the SEO strategy – Develop and execute a roadmap to scale organic search growth, covering technical SEO, content, and off-page initiatives
- Manage & mentor a team – Lead and support two in-house SEO managers, fostering a high-performance culture and helping them develop their skills
- Execute hands-on SEO work – Conduct keyword research, optimize site structure, perform SEO audits, and implement technical fixes in collaboration with the website team
- Monitor & analyze results – Track rankings, organic traffic, and conversions to continuously refine and improve SEO strategy
- Stay ahead of the curve – Keep up with algorithm updates, industry trends, and competitive landscape to ensure we stay at the forefront of SEO
- Collaborate cross-functionally – Work with Product, Marketing, Website, Localization, and Design teams to align SEO with business growth initiatives
Our take
Video is an integral part of companies’ marketing strategies, and the adoption of synthetic media has grown in popularity. As organisations are investing in videos, startups are building platforms to support the process. Synthesia is an AI-powered video generation platform that saves enterprises up to 100x the cost and time of producing a video.
The company leverages deep learning to simulate real videos and real actors without the need for costly infrastructure like camera crews, actors, cameras, studios, and a lengthy post-production process. Synthesia’s first product STUDIO launched in public beta in the summer of 2020 and it is now used by 30,000+ companies, including the BBC, Teleperformance, Amazon, and Reuters.
Notably, Prof. Matthias Niessner, one of the co-founders of the company, is behind some of the most well-recognised research projects in the field Deep Video Portraits and Face2Face. The company's intuitive interface has grown to become the #1 rated video creation platform, proving its strong ability to capitalise on the growing AI in media market – which is estimated to be worth $99.48 Billion by 2030.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Opportunities to learn
"Ownership is key to how everyone works at Synthesia. Over the past 18 months since joining, I have been given ownership of a vast array of exciting..."
Funding (last 2 of 6 rounds)
Jan 2025
$180m
SERIES D
Jun 2023
$90m
SERIES C
Total funding: $336.6m
Company benefits
- 📍You will work in a hybrid setting with offices London, New York, Copenhagen, Amsterdam, Munich & Zurich!
- 💸 Stock options in our fast-growing Series C start-up
- 🌴 25 days of annual leave + public holidays in the country where you are based
- 🎉 Fun culture with regular socials and company retreats (Portugal, Copenhagen & Barcelona!)
- 🍫 Office snacks and regular tasty lunches!
- 🤑 Generous referral scheme
- 🚀 A huge opportunity for career growth as you’ll help shape a market-defining product
- 🏥 Private Medical Insurance (Medical History Disregarded basis) including mental health support, dental & vision, cashback and gym discounts.
- 🍼 Paid parental leave entitling primary caregivers to 16 weeks of full pay, and secondary 5 weeks of full pay.
Company values
- Outcomes over Inputs & Plans: We value outcomes and iterations, not inputs
- Be an Owner: Acting like an owner is encouraged: Ask questions, challenge decisions and show leadership
- Make the Journey Fun: We strive for an informal, low hierarchy culture where we can all be our true selves.
- Default to Simple: Simple is better - until it's not. But in most cases we can stick to very simple solutions
Company HQ
Fitzrovia, London, UK
Articles
Leadership
Victor Riparbelli
(CEO)Experience working on growth and product at Aller Media and Founders. Co-founded Immersive Futures in 2016 and Coincall in 2017.
Steffen Tjerrild
(Co-Founder & COO & CFO)Former Investment Manager at Kukula Capital and Business Developer at Founders.
Matthias Niessner
(Co-Founder)Computer science professor at the Technical University Munich.
Lourdes Agapito
(Co-Founder)Professor of 3D Computer Vision at University College London.
People progressing
Joined Synthesia in June 2022 as a Customer Support Associate, promoted to a different department as a Customer Onboarding Manager in January 2024.
Joined Synthesia in April 2022 as an SDR. Promoted in January 2023 to a Senior SDR, and promoted again in January 2024 to a Strategic SDR lead for EMEA.
Joined Synthesia in April 2023, promoted to a different department as a Customer Success Manager in May 2024.
Joined Synthesia in October 2021 as a Customer Success Manager, promoted to a different department as an Account Executive in October 2022.
Joined Synthesia in December 2021 as a Customer Success Manager, promoted to a Senior Customer Success Manager in December 2022.
Joined Synthesia in December 2020 as a Full Stack Engineer, promoted to an Engineering Lead in December 2022.
Joined Synthesia in January 2018 as a Research Engineer, promoted to a Senior Research Engineer in March 2021.
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