Head of Growth Marketing, tastytrade
$230-260k
+ Performance Bonuses + Stock Purchase Options
3+ days a week in office
Options trading, futures & stock trading brokerage
Posted today
Options trading, futures & stock trading brokerage
101-200 employees
Posted today
$230-260k
+ Performance Bonuses + Stock Purchase Options
3+ days a week in office
101-200 employees
Company mission
To help traders succeed through sophisticated technology, favorable pricing and exceptional customer service.
Role
Who you are
- You bring 10+ years of marketing strategy experience in a high-growth environment, preferably in trading, investing, D2C financial services, fintech or closely related industry
- You hold a Bachelor's degree in marketing, business, or related field; MBA preferred
- You have 5+ years of experience building high-performing teams
- You have experience with real-time marketing responses to financial market conditions and can capitalize on market volatility
- You have a proven track record of driving customer acquisition, engagement, retention, and revenue growth in a high-velocity growth marketing environment
- You possess an analytical mindset with a track record of driving measurable business outcomes
- You can balance short-term needs with sustainable growth strategies
- You have a high propensity to innovate and experiment with new approaches
- You excel at cross-functional collaboration and demonstrate systems thinking
- You have experience leading competitive intelligence, customer intelligence, and market research initiatives
- You have a track record of successful promotional and campaign strategy development
- You're a natural developer of talent and team builder who can inspire and guide others
- You have experience with marketing automation platforms, CRM systems, and analytics tools
- You understand how technology enables personalization and segmentation at scale
- You can navigate matrix organizations and influence outcomes without direct authority
What the job involves
- You'll help positioning our financial instruments against competitors while building innovative customer acquisition, engagement, and retention strategies—being accountable for the full customer lifecycle.
- You'll combine deep analytical capabilities with creative strategic thinking to capture and convert both existing and emerging trader segments. As part of the marketing leadership team, you'll report directly to the Chief Marketing Officer and help shape the strategic direction of our growing company
- Develop and execute comprehensive marketing strategies that drive measurable acquisition and retention outcomes
- Build and maintain competitive intelligence capabilities, analyzing market trends, customer needs, and competitor moves
- Own prioritization of customer segments, products/instruments, and personalization initiatives
- Develop promotional strategies, targeting, intelligence, and product positioning to eliminate market impact dilution
- Partner with product teams to translate product and platform insights into market-winning positioning
- Drive rapid decision-making and execution by building influence networks across the business, championing high-impact initiatives, and personally removing blockers that prevent marketing strategies from reaching market
- Build compelling business cases for strategic initiatives and secure resources needed for execution
- Lead and develop the marketing strategy team while fostering a culture of innovation and experimentation
- Navigate regulatory requirements and compliance considerations in financial services marketing
Our take
With the aim of "making investing fun”, Unicorn-verified tastytrade has amassed a following in the hundreds of thousands, delivering technology and support for "do-it-yourself" investors.
Founded in 2011, the company supplies not only a trading platform but trading education resources as well. It has launched dozens of podcasts and online video channels focusing on investment strategies and trading, as well as learning courses for those looking to get their start in the space.
Acquired by IG Group, a global player in trading, in 2021, tastytrade has since employed this added strength to scale up its business and expand into international markets. This increasing visibility - at a time when markets are especially unpredictable and its platform an invaluable asset - has enabled tastytrade to continue its upward momentum, reporting record demand in early 2025. This strong performance underscores the growing importance of its platform in an ever-evolving market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2018
$20m
SERIES C
Jun 2013
$7m
EARLY VC
Total funding: $47m
Company benefits
- 3 Medical Plans Choice
- Dental & Vision Benefits
- Generous Paid Time Off
- Paid Holidays - All Market Holidays Off
- 401(k) with Company Match
- Generous Parental Leave
- Disability Leave & Disability Insurance
- Commuter Benefits
- Pet Insurance
- Wellness & Mental Health Programs
- Performance Bonuses
- Subsidized Engineering Training Program
- Stock Purchase Options
- Gym Membership Reimbursement
- Charitable Donation Matching
- Healthcare FSA
- Tuition Reimbursement Program
- Two Paid Volunteer Days Off
- Daily Catered Lunch
- Fully-stocked Kitchen with Snacks and Drinks
- Onsite Gym
- Casual Dress
- Monthly Dev Outings
- Company Outings
- Sustainable Work Day
- CTA stop a block away, Shuttle to/from Metra
- Shared rooftop with greenery overlooking the city
- West Loop Location - Chicago's Tech Center
Company HQ
Fulton Market, Chicago, IL
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