Digital Marketing Executive, Patchwork

• Proven track record in digital marketing, coupled with the ability to collaborate effectively with sales teams to orchestrate multi-channel digital campaigns
• Proficiency in enterprise-level software, along with confidence in mastering marketing tools such as Google Analytics (GA4), LinkedIn Sales Navigator, and HubSpot
• Demonstrable experience in SEM, SEO, and social channels management, running paid ads and social paid campaigns
• Experience with Content Management Systems (CMS) such as WordPress, HubSpot, Joomla, or Drupal
• Proven experience in budget management and optimisation coupled with the ability to forecast outcomes accurately
• Knowledge of B2B sales cycle, e.g. a good understanding of funnels and pipeline progression
• Aptitude for innovation and a relentless drive to introduce fresh ideas and approaches
• Prior experience of digital agency management
• Exceptional communication skills, equally at ease working autonomously or as part of a collaborative team
• Eagerness to work with multiple people and be a self-starter
• Prideful in attention to detail
• Ability and passion to work in a fast-paced scale-up team environment, embracing its challenges and opportunities

Desirable

• Patchwork’s Marketing Team is a critical contributor towards meeting our company growth plans
• We're looking for a dynamic and forward-thinking Digital Marketing Manager to join our team
• In this exciting role, you'll be the driving force behind Patchwork’s digital demand generation efforts, bringing in a steady flow of new leads while boosting cross-selling and upselling opportunities with our loyal customers
• From website optimisation to paid social initiatives and driving our digital ABM programme, you'll play a pivotal role in helping us reach our ambitious growth objectives
• Collaborating closely with various teams, stakeholders and third-parties to generate high quality leads and supercharge pipeline growth via all relevant online channels
• Steering our digital marketing strategies, including SEO, SEM, paid social media and retargeting efforts
• Running compelling email marketing campaigns and nurturing tracks that captivate our audience, and align with brand messaging and marketing goals
• Managing our website and creating amazing landing pages that result in conversions
• Leading the charge in demand planning, striving to ensure our marketing efforts seamlessly synchronise with product roadmaps and the evolving needs of our sales and customer care teams
• Leveraging cutting-edge marketing automation tools to monitor lead progression, maintaining up-to-date contact lists and boosting conversion rates, all while staying aligned with our strategy and objectives
• Analysing campaign performance metrics with a keen eye on ROI, using data-driven insights to refine and optimise future digital marketing projects