Senior Marketing Manager, Wellhub
SMB
$105.1-157.7k
Employee fitness & wellness platform
Job no longer available
Employee fitness & wellness platform
1001+ employees
Job no longer available
$105.1-157.7k
1001+ employees
Company mission
To ignite and fuel every journey to feel good, through its complete corporate wellbeing platform.
Role
Who you are
- An SMB Marketing Specialist: Demonstrated expertise in SMB marketing on a global scale, backed by 3-5 years of experience crafting strategies that resonate within the US markets, ensuring brand consistency and impact
- A Collaborative Team Contributor: A dedicated team player with a strategic mindset, enthusiastic about collaborative leadership, and proven experience in contributing to the success of diverse teams
- An Effective Cross-Functional Communicator: Primary point of contact for SMB Sales and Success teams within the US, excelling in clear communication, both written and verbal. Proficient in reporting on campaign performance and contributing to collaborative efforts
- A Strategic Thinker: Forward-thinking professional adept at identifying market opportunities within the US, developing campaigns that drive customer acquisition, and contributing to revenue growth through informed decision-making based on data analysis
- An Adaptable Marketing Enthusiast: A self-starter thriving in dynamic environments, quick to adapt to changes, and enthusiastic about contributing innovative ideas to evolve marketing strategies specifically within the US markets
- A Results-Oriented Contributor: Tenacious and goal-oriented, with a track record of delivering measurable results in the SMB marketing domain. Sets and achieves high standards for excellence and impact within the US market
- Possessing an US Market Perspective: Appreciates and understands the dynamics of the US business landscape, adept at navigating market-specific nuances, and contributing to the development of marketing strategies tailored to the specific needs of the US markets
What the job involves
- We are hiring an SMB Senior Marketing Manager to lead the SMB Marketing function in the US within our Marketing team in New York
- The SMB Marketing Team at Wellhub (formerly Gympass) is a dynamic and global group responsible for driving the marketing efforts targeted at small and medium-sized businesses worldwide
- Comprising talented professionals across different regions, the team collaborates to create and execute strategic marketing initiatives that amplify Wellhub's presence in the SMB market by working in stronger partnership with the Revenue, Product, and Technology teams
- Contribute to the development and execution of SMB marketing strategies in the US Region in alignment with Wellhub's business objectives, supporting the SMB Marketing Senior Director in providing strategic guidance for the European Markets
- Serve as a key point of contact for the US SMB Sales and Success teams, fostering collaboration to align marketing initiatives with sales objectives
- Collaborate with cross-functional teams to ensure campaigns effectively resonate with the US target audiences and contribute to overall revenue growth
- Collaborate with the other regional leaders in the SMB marketing team, actively contributing to the fostering of a collaborative and innovative culture
- Work closely with regional marketing leaders across Enterprise and User Marketing to align and integrate SMB marketing efforts with broader business goals
- Support the planning, execution, and optimization of multi-channel SMB marketing campaigns in the US Region, with a focus on guiding and supporting the SMB Regional Leads in their respective areas
- Report on US campaign and initiatives performance on a regular basis, bringing the data, insights, and plan of action to the relevant stakeholders
- Analyze US-specific market trends and customer insights to identify opportunities, contributing to strategic decision-making for SMB marketing initiatives in the US
- Assist in the development and management of the SMB marketing budget in the US, ensuring effective allocation of resources to achieve objectives within financial constraints
- Contribute to providing regular reports to executive leadership on the impact of SMB marketing initiatives, including key performance indicators (KPIs) and recommendations for improvement
- Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance
Our take
Employees are demanding more of their workplaces, and fitness is one of the areas they think employers can do better. Wellhub, formerly Gympass saw this opportunity and offers corporate customers a benefit that will excite their employees - allowing them to try new sports such as yoga, pilates, spinning, and martial arts across a variety of locations.
Wellhub is able to offer top-of-the-line gyms and wellness plans or programs that would be otherwise unavailable to the employees at prices that are far below market rate. They have been able to succeed at this by focusing on strategic gym partnerships, and creating an ecosystem that can satisfy any type of customer.
Backed by several rounds of significant funding, the company doubled down on strategic acquisitions to ease its entrance into new markets and has been steadily expanding its teams and offerings to bring the company closer to global market domination. A recent collaboration with Apple Fitness+, which sees the app added to Wellhub's suite of fitness services, shows that the company is mindful of what modern employees want from their benefits packages.
Steph
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Aug 2023
$85m
SERIES F
Jun 2021
$220m
SERIES E
Total funding: $795m
Company benefits
- Culture of wellbeing: We actively encourage all our employees to prioritize their wellbeing and incorporate wellness into their weekly work routine.
- Wellhub membership: All of our team members receive our Gold membership for free which provides access to gyms, studios, classes, training, apps, and more!
- Competitive rewards: We offer competitive compensation packages in all markets we operate, as well as equity programs based on individual and company performance.
- Core health benefits: We ensure all employees receive preferred options for healthcare, dental, and vision coverage in support of their physical health.
- Paid time off: Get a minimum of 25 days of paid leave per year. All team members get extra days off for approved local holidays and their birthdays.
- Flexible work policy: Our flexible work policy, known as “The Way We Work” provides the ability to maximize the benefits of remote and flexible work arrangements.
- Parental leave: We love our new parents (and their babies) on our team! In support, we provide substantial paid leave so you can focus on your growing family.
- Learning & training: With free access to Udemy classes online and in-person learning opportunities, all employees are enabled to grow their skill sets.
- Career growth: Employees can take their careers further with our robust internal recruitment process for promotional and developmental opportunities.
Company HQ
Gramercy Park, New York, NY
Leadership
Cesar Carvalho
(Co-Founder & CEO)Previously worked as a Consultant at McKinsey. Head of Business Development for CVC (travel company in Brazil). Studied for an MBA at Harvard before dropping out to start Gympass (now Wellhub).
Joao Barbosa
(Co-Founder & VP of Partners BRazil)Began their career as a Risk Analyst at Santander. Worked as a Senior Analyst then Coordinator of Business Performance at CVC.
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