Product Marketing Manager, Justworks
$127-142.5k
Business operations platform
Open for applications
Business operations platform
1001+ employees
Open for applications
$127-142.5k
1001+ employees
Company mission
Justworks' mission is to help entrepreneurs and businesses grow with confidence.
Role
Who you are
- This position requires a strategic thinker and storyteller who excels at synthesizing market and customer insights into impactful positioning and go-to-market strategies.
- If you are passionate about customer segmentation, data-driven messaging, and cross-functional collaboration, this is an opportunity to make a significant impact
- Minimum 4-5 years of experience in B2B Product Marketing, preferably in SaaS, HR tech, or fintech
- Experience developing messaging, positioning, and sales enablement materials that drive impact
- Strong ability to synthesize market, competitive, and customer insights into clear takeaways and recommendations
- Expertise in audience segmentation, ICP development, and buyer persona creation to drive customer acquisition and retention
- Strong storytelling skills with the ability to craft compelling narratives across different marketing and sales channels
- Proven track record of partnering with Sales, Product, and Marketing teams to improve go-to-market effectiveness
- Comfortable with data analysis to inform messaging, positioning, and audience strategies (SQL/Tableau is a plus)
- Ability to manage multiple projects and priorities in a fast-paced, startup-like environment
What the job involves
- As a Product Marketing Manager on the Audience Team, you will shape how Justworks defines and reaches its customers, ensuring our value proposition resonates and drives business growth.
- You’ll be responsible for developing and refining Ideal Customer Profiles (ICPs), messaging, and positioning to fuel acquisition, retention, and expansion.
- By leveraging deep customer and market insights, you will craft compelling narratives and develop sales enablement resources that enhance Sales, Growth, and Partner team effectiveness
- Define and optimize ICPs, audience segmentation, and buyer personas to sharpen Justworks’ go-to-market strategies and improve conversion rates
- Develop research-backed messaging and positioning frameworks that differentiate Justworks and drive customer engagement across key channels
- Conduct market research, customer insights, and competitive analysis to continuously refine our value propositions and improve market positioning
- Craft compelling value propositions that clearly communicate how Justworks solves customer challenges
- Develop and maintain sales enablement materials, including messaging guides, playbooks, and competitive positioning frameworks, to equip GTM teams
- Ensure messaging consistency across Sales, Marketing, and Partner channels to maximize clarity and impact
- Support integrated campaigns and product launches by providing audience insights and strategic messaging guidance
- Measure and track audience engagement, win rates, and conversion metrics, using data to refine messaging and positioning
- Test, iterate, and optimize messaging, positioning, and ICP definitions based on market feedback, competitive insights, and campaign performance
Our take
Justworks operates in an increasingly crowded space of all-in-one business operation suites, that include tools like human resources, payroll, employee management, benefits, and others that businesses critically need to operate as they scale.
Globally, human resource management has become an extremely fertile field, worth over $20 billion annually and predicted to grow to over $50 billion annually by 2030 - creating great opportunity for Justworks to continue to grow. The company is regarded as a market leader, but does see competition in the shape of Paychex Flex, Rippling, Paylocity, and TriNet, among others.
Solutions delivered by Justworks have proven to be extremely popular with SMEs, and this has not gone unnoticed by investors, with the company picking up exceptional amounts of funding. Justworks is known to have sights on going public, though action towards this end has been delayed until global mass-market conditions have settled from a period of volatility. However, the company's acquisition of
Steph
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Nov 2023
$16.9m
LATE VC
Jan 2020
$50m
SERIES E
Total funding: $159.9m
Company benefits
- Paid volunteer work.
- Paid parental leave.
- Work from home opportunities.
- Medical, dental, and vision insurance, plus access to One Medical, Kindbody, and Teladoc.
- Premium access to Headspace, ClassPass stipends, and webinars to support your overall wellness on topics like nutrition, budgeting, mindfulness, and more.
- All Justworks offers include equity, and Justworkers can continue to earn more over time with promotions and tenure.
- Extensive learning & development opportunities through workshops, ExecOnline, Udemy, and BetterUp coaching.
- Engineering Apprenticeship program that supports internal movement and growth
Company HQ
Fulton Ferry District, NY
Leadership
Isaac Oates
(Executive Chair)Experience as a Senior Product Manager at Amazon before founding Adtuitive and serving as COO for a year. Left this position to spend 3 years as a VP at Etsy, before founding Justworks.
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