Creative Director, Cleo AI
$125-145k
+ Equity
AI personal finance assistant
Posted today
AI personal finance assistant
501-1000 employees
Posted today
$125-145k
+ Equity
501-1000 employees
Company mission
To change the world’s relationship with money.
Role
Who you are
- Experience in a creative leadership role, ideally spanning both brand and performance
- Proven track record building and scaling creative functions — you've done this from an early or scrappy stage, not just inherited a mature team
- Deep experience with paid social creative, particularly Meta and TikTok, and an understanding of what makes performance creative work at scale
- Experience managing agencies and production partners, and structuring those relationships for quality and accountability
- A rare combination of creative vision and operational rigour — you can inspire a team and build a workflow in the same week
- Strong strategic instincts — you can read a brief, identify the real opportunity, and push the work to be both original and effective
- Comfortable with data and willing to let performance inform creative decisions without letting it constrain them
- A natural collaborator who can influence across growth, product, and brand without relying on seniority
- You have a strong, considered point of view on what great creative looks like — and the craft to back it up
- You're energised by building, not just managing — this stage of company excites you
- You can hold a high creative bar while moving at the speed a performance-driven business demands
- You're direct, low-ego, and thrive in an environment where things change fast
What the job involves
- We're looking for a Creative Director to lead the creative vision across Cleo — from brand identity and campaign ideas to the performance creative that runs across our paid channels every week
- This is a senior, hands-on leadership role overseeing the creative studio. You'll set the creative standard for everything we make, build and develop a high-performing creative team, and work closely with growth, brand, and product to make sure the work lands. You'll report into the CMO/VP Marketing and be a key voice in shaping how Cleo shows up in the world
- Brand Creative & Visual Identity
- Define and evolve Cleo's visual identity — making sure it's distinctive, consistent, and built to scale across markets and formats
- Own the creative expression of Cleo's brand personality, including how Roast Mode and other signature product moments come to life visually and tonally
- Build and maintain a creative system that gives the team guardrails without killing creative freedom
- Paid Social & Performance Creative
- Lead the creative strategy for paid social across Meta, TikTok, and beyond — building a fast, high-volume test-and-learn process
- Partner closely with the growth and performance marketing teams to understand what's working, translate insights into creative hypotheses, and iterate quickly
- Balance creative quality with the volume and pace that performance channels demand
- Campaign Ideation & Production
- Lead end-to-end campaign development — from brief to concept to production — ensuring the work is strategically grounded and creatively excellent
- Build a production model that's efficient and scalable, making smart use of in-house resource, agencies, and freelancers
- Bring rigour to the briefing process so creative work is always tethered to a clear objective
- Creative Ops & Workflow
- Design and own the workflows that allow the creative team to operate at pace without sacrificing quality
- Build clear ways of working between creative and its key partners — growth, brand, product, and external agencies
- Track and report on creative output and effectiveness, using data to continuously improve the process
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers. And after a successful year in the US its now eyeing up a return to the UK.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.7m
Company benefits
- Meaningful equity with early exercise, plus top-ups on promotion
- Primary caregiver: 18 weeks at full pay / Secondary caregiver: 6 weeks full pay, 6 weeks half pay (dependant on tenure)
- Paid 1-month sabbatical every 4 years
- Comprehensive health, dental & vision insurance
- Learning & development training platform
- Mental health support via Spill
- Company-wide performance reviews every 4 months
- We’ll cover your OpenAI or Claude subscription
- 6% 401K
- 15 days PTO and 5 rolling days
Company values
- Make it Happen - Own the outcome. Lend a hand, take a hand. Fast execution.
- No bullsh*t - Intellectually honest. Go hard on problems, not people. Data-backed decision making.
- Learn at Speed - Jump in and figure it out. Dig deep, do it right. Learn what matters.
- Bring Good Vibes - Read the room, lift the room. Show up for others. Keep it real, keep it positive.
Company HQ
Finsbury, London, UK
Leadership
Barnaby Hussey-Yeo
(Founder & CEO)Previously a Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
Diversity, Equity & Inclusion at Cleo AI
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
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