Senior Lifecycle Marketing Specialist, Roofr
CA$80-100k
All-in-one sales platform for roofers
Be an early applicant
All-in-one sales platform for roofers
101-200 employees
Be an early applicant
CA$80-100k
101-200 employees
Company mission
To ensure every family has access to an affordable roof.
Role
Who you are
- 3+ years of experience in lifecycle marketing, email marketing, or marketing operations/automation in a startup SaaS environment (ideally PLG)
- Demonstrated success designing, launching, and optimizing cross-channel customer journeys
- Hands-on experience with tools such as HubSpot, Amplitude, Pendo, Customer.io, or similar
- Deep understanding of email, SMS, and in‑app messaging best practices, segmentation, and experimentation frameworks
- Strong analytical skills with experience translating product usage and behavior data into actionable lifecycle strategies
- Excellent communication and collaboration skills to work seamlessly across teams and align on campaign goals
Desirable
- HubSpot Marketing Certification
- Basic knowledge of HTML for email building and troubleshooting
- Experience with marketing attribution models or post-purchase retention flows
- Strong understanding of the Small and Medium-sized Business (SMB) customer journey, with experience building and optimizing lifecycle programs that support fast-moving, high-volume sales funnels
- Hands-on experience with Google Tag Manager, Google Analytics 4, and cross-platform custom event tracking (i.e. syncing custom web events to HubSpot)
What the job involves
- Roofr is seeking a Sr Lifecycle Marketing Specialist to drive revenue growth
- Reporting to the Senior Lifecycle Marketing Manager, you’ll collaborate with internal teams to build and optimize multi-channel campaigns that deliver the right message at the right moment.
- As a technical and creative marketer, you’ll lead end-to-end lifecycle efforts across email, SMS, in-app messaging, SDR sequences, drip flows, and more, supporting the customer journey from acquisition to activation, retention, and expansion
- You’ll work cross-functionally with Revenue Ops, Growth, Product Marketing, and Performance teams to ensure campaigns are deeply segmented, data-driven, and aligned with key business goals
- Obsess over Roofr’s customer lifecycle, from acquisition through activation, retention, and expansion, using data‑driven insights to inform targeted lifecycle enhancements
- Identify trends, gaps, and behavior‑based triggers in the customer lifecycle; collaborate with marketing and revenue teams to launch funnel-specific campaigns (top, middle, bottom)
- Build and optimize multi‑touch, behavior‑driven lifecycle campaigns via email, SMS, in‑app messaging, SDR sequences, drip flows, re‑engagement, and experimental landing pages. Use segmentation, A/B testing, and performance analysis to iterate and improve results over time
- Collaborate cross-functionally with Growth, Content, and Product Marketing to test messaging, creative assets, and conversion touchpoints
- Partner with Revenue Ops/Data teams to ensure clean, actionable customer and campaign data for effective automation and personalization
- Own campaign reporting and analytics, using tools like HubSpot, Amplitude, GA4, and Pendo, and monitor key lifecycle metrics (activation, engagement, retention, upsell) to uncover where lifecycle marketing can drive impact
Our take
Roofing is one of those manual industries that’s been around forever, and can sometimes feel like it still exists in a completely pre-digital age. But Roofr’s on a mission to change that, with its software platform designed to modernize the industry.
One of its main selling points is that it offers roofers the ability to give instant estimates. It works with companies like Nearmap, whose low-altitude planes take high-resolution photos for mapping, and provides roofing companies with high-quality imagery of the roof to be able to give an estimate without a site visit - easier for the company and customer.
A few other start-ups are aiming to reinvent the roofing industry, with competitors like Roofer Pro and Acculynx offering similar aerial measurement technology. But roofing is a $40 billion-a-year industry, and Roofr is one of the leaders of its revolution and with substantial funding to its name, it's in a position to further strengthen its platform and continue to pave the way in the roofing landscape.
Steph
Company Specialist at Welcome to the Jungle
Insights
74% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2023
$23.5m
SERIES A
Sep 2022
$12m
SERIES A
Total funding: $43.8m
Company benefits
- 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
- 1 Friday off per month (we call those our laundry days!)
- Company wide paid shutdown for the week between Christmas and New Years
- Flexible time off
- Medical, dental and vision insurance premiums for employees and their dependents
- Generous Parental Leave policy
- We host 2 retreats per year and great team building activities
- Ample learning and development opportunities to continue growing your career
- Home office setup stipend
- Remote first culture
- Weekly Friday paydays!
Company HQ
Union Square, San Francisco, CA
Leadership
Richy Nelson
(Co-Founder & CEO)Began their career as a Roofer, spending over 13 years at Guaranteed Roofing before becoming a Project Manager at Trudel and Sons Roofing.
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