Senior Director of Outbound Marketing & Product Engagement, Stellar Cyber
+ Pre-IPO Stock Options
Open XDR cyber security solutions
Open for applications
Open XDR cyber security solutions
101-200 employees
Open for applications
+ Pre-IPO Stock Options
101-200 employees
Company mission
Stellar Cyber's mission is to transform security operations to cover the entire attack surface using open XDR security.
Role
Who you are
- Experience: 8+ years in outbound marketing, product marketing, or communications, in the cybersecurity market with a history of driving successful campaigns and demand-generation initiatives in a B2B technology setting
- Creative & Analytical Skills: A data-driven mindset for tracking and interpreting metrics, paired with a creative vision for developing compelling campaigns that connect with target audiences
- Leadership: Demonstrated experience leading cross-functional teams and fostering collaboration across departments, with outstanding written and verbal communication skills
- Market Knowledge: Strong understanding of market analysis, competitive positioning, and demand generation, particularly within tech or cybersecurity industries
- Tools Proficiency: Leads with GenAI tools to foster rapid content development and tuning. Work with creative agencies, website and internal growth marketing teams to drive and measure results. Operate in a closed loop with the broader team to establish needle-moving actions
- Education: Bachelor’s Degree in Marketing, Communications, or a related field; MBA or advanced degree preferred
What the job involves
- We are looking for a highly motivated Senior Director of Outbound Marketing & Product Engagement to spearhead integrated campaigns and product-focused outreach initiatives that align with the Communications plan
- This hybrid role is perfect for an individual with a strong product marketing foundation, combined with a talent for developing compelling, demand-generating campaigns and communications strategies that drive customer engagement and brand visibility
- The ideal candidate will bring an innovative, results-oriented approach to expanding market reach, executing high-impact product messaging, and elevating the company’s brand presence across regions
- Campaign Strategy & Execution: Lead the development and execution of multi-channel corporate communications and outbound campaigns that amplify company and product positioning, drive lead generation, and boost engagement across digital, social, and media platforms
- Targeted Messaging & Product Promotion: Craft clear, targeted messaging and value propositions for each product, ensuring resonance with key customer segments and verticals through tailored campaign strategies
- Sales Enablement & Marketing Collateral: Develop impactful sales enablement materials, including product sheets, case studies, and presentations, empowering the sales team with the tools needed to engage customers effectively
- Content Creation & Brand Storytelling: Oversee content creation for outbound marketing and communications, including blogs, whitepapers, webinars, and video content, enhancing brand storytelling and thought leadership
- Market & Customer Insights: Conduct market analysis to stay ahead of industry trends, understand customer needs, and inform outbound marketing strategies with actionable insights
- Performance Metrics & Optimization: Define KPIs and analyze campaign performance data to refine tactics, optimize spend, and maximize ROI, continually enhancing the effectiveness of outbound marketing efforts
Our take
Cyber attacks and data breaches are on the rise, particularly at enterprise level, leading to a spike in demand for solutions that offer a 360 degree view of the security landscape – something that many security vendors aren’t able to provide, or at least specialize in.
In a bid to unify and optimize all the security tools used by enterprises, Stellar Cyber offers an open Extended Detection and Response (XDR) platform which integrates with existing stacks such as AWS, G Suite, Crowdstrike, and Cisco to automatically detect and nullify risks.
Though founded back in 2015, Stellar Cyber has been on an impressive upward trajectory since rebranding from Aella Data in 2019 and becoming more focused on medium-sized businesses with lean security teams.
The fact that it’s been continually expanding its leadership team and advisory board, receiving a "Baby Black Unicorn Award" placement, and partnering with Amazon Web Services suggests that the company is intent on and is sustaining its rapid growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Aug 2023
$20.5m
LATE VC
Nov 2021
$38m
SERIES B
Total funding: $87.8m
Company benefits
- Pre-IPO Stock Options
- Medical, Dental & Vision care
- 401(k)
- Employee Assistance Program
- Employee Discount Program
- Life Insurance
- Paid time off
- Referral Program
- Rewards and Recognition Program
Company HQ
North San Jose, San Jose, CA
Articles
Leadership
Aimei Wei
(CTO)Involved in Software Development and Engineering since 1993. Was Senior Software Engineer at Cisco Networks before co-founding Stellar Cyber, following spells as Lead Engineer at Kineto Wireless and Ciena.
Changming Liu
(CEO)Founded Aerohive Networks in 2006, going public in 2014.
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