Director of Demand Generation, Justworks
$198-237.6k
2+ days a week in office
Business operations platform
Posted today
Business operations platform
1001+ employees
Posted today
$198-237.6k
2+ days a week in office
1001+ employees
Company mission
Justworks' mission is to help entrepreneurs and businesses grow with confidence.
Role
Who you are
- The ideal candidate has deep expertise in SMB demand generation, thrives in data-driven environments, and understands how to orchestrate high-impact campaigns that seamlessly integrate sales and marketing efforts
- 10+ years of experience in B2B SaaS demand generation, with a track record of driving marketing-sourced pipeline at companies with $200M+ ARR
- Deep expertise in ABM, field marketing, integrated campaigns, and demand sponsorships (lead buying, event sponsorships, content syndication, etc.)
- Demonstrated success working with Sales and Partnerships teams to building strong relationships and driving pipeline together
- Experience in SMB demand generation (sub-100 employee segment), with a strong understanding of the buying behaviors of small businesses
- Strong knowledge of AI-driven personalization, buyer intent signals, and marketing automation
- Ability to build and scale full-funnel demand gen programs that drive revenue impact
- Proficiency in MarTech tools (Salesforce, Marketo/HubSpot, 6sense, Demandbase, Drift, etc.)
- Strong collaboration skills, particularly with Sales, Marketing Ops, and RevOps teams
- Analytical mindset with a data-driven approach to optimization and experimentation
- Experience leading partner marketing or strategic alliances
- Exposure to product-led growth (PLG) models and how demand gen integrates with them
What the job involves
- Justworks is seeking a Director, Demand Generation to establish and lead a high-impact demand generation function at Justworks. This leader will be directly responsible for driving marketing-sourced and marketing-influenced pipeline through integrated campaigns with Sales and Partnerships
- This role will manage teams focused on Demand Campaigns, Field Marketing, and ABM
- This leader will play a pivotal role in our go-to-market transformation by leveraging AI and buyer signals to automate engagement and create personalized prospect experiences at scale
- Own a KR for marketing-sourced and influenced pipeline contribution, working closely with Sales on scalable revenue-driving initiatives targeting prospects and partners
- Drive end-to-end demand generation campaigns, from strategy to execution and measurement, ensuring alignment with pipeline and revenue goals
- Build a demand generation program to accelerate the growth of Justworks Partner ecosystem
- Develop and execute a multi-tier account-based go-to-market strategy in partnership with sales, using buyer intent signals, firmographics, and engagement data to prioritize high-value accounts
- Partner closely with Product Marketing and Sales Leadership to define ICP, account segmentation, and personalized engagement strategies
- Align marketing and sales cadences, ensuring seamless follow-ups and personalized outreach at scale
- Leverage AI, automation, and real-time buyer signals to personalize engagement, trigger automated workflows, and optimize pipeline velocity
- Lead Field Marketing strategy to drive pipeline acceleration and prospect engagement, partnering with an Events team for activations
- Develop in-person and virtual event strategies to enhance brand presence, nurture prospects, and influence pipeline growth
- Oversee event sponsorships, trade shows, roadshows, and regional marketing efforts and align them with the demand generation campaign strategy
- Oversee lead acquisition programs, including lead buying, content syndication, and event sponsorships, to drive high-intent prospect engagement as part of integrated go-to-market efforts with sales and partnerships
- Develop and execute third-party content distribution strategies to reach target SMB prospects through relevant industry channels
- Ensure alignment between external sponsorship efforts and owned marketing channels to maximize conversion
Our take
Justworks operates in an increasingly crowded space of all-in-one business operation suites, that include tools like human resources, payroll, employee management, benefits, and others that businesses critically need to operate as they scale.
Globally, human resource management has become an extremely fertile field, worth over $20 billion annually and predicted to grow to over $50 billion annually by 2030 - creating great opportunity for Justworks to continue to grow. The company is regarded as a market leader, but does see competition in the shape of Paychex Flex, Rippling, Paylocity, and TriNet, among others.
Solutions delivered by Justworks have proven to be extremely popular with SMEs, and this has not gone unnoticed by investors, with the company picking up exceptional amounts of funding. Justworks is known to have sights on going public, though action towards this end has been delayed until global mass-market conditions have settled from a period of volatility. However, the company's acquisition of
Steph
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Insights
24% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Nov 2023
$16.9m
LATE VC
Jan 2020
$50m
SERIES E
Total funding: $159.9m
Company benefits
- Paid volunteer work.
- Paid parental leave.
- Work from home opportunities.
- Medical, dental, and vision insurance, plus access to One Medical, Kindbody, and Teladoc.
- Premium access to Headspace, ClassPass stipends, and webinars to support your overall wellness on topics like nutrition, budgeting, mindfulness, and more.
- All Justworks offers include equity, and Justworkers can continue to earn more over time with promotions and tenure.
- Extensive learning & development opportunities through workshops, ExecOnline, Udemy, and BetterUp coaching.
- Engineering Apprenticeship program that supports internal movement and growth
Company HQ
Fulton Ferry District, NY
Leadership
Isaac Oates
(Executive Chair)Experience as a Senior Product Manager at Amazon before founding Adtuitive and serving as COO for a year. Left this position to spend 3 years as a VP at Etsy, before founding Justworks.
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