Marketing Manager, Automation Anywhere

Product Demos & Launch Enablement

$160-185k

Salary varies depending on location. This position is also eligible for discretionary bonus payments and equity

Senior and Expert level

San Francisco Bay Area

Remote from US

More information about location

Enterprise AI agents for business processes

Be an early applicant

Enterprise AI agents for business processes

1001+ employees

B2BArtificial IntelligenceInternal toolsSaaSAutomation

Be an early applicant

$160-185k

Salary varies depending on location. This position is also eligible for discretionary bonus payments and equity

Senior and Expert level

San Francisco Bay Area

Remote from US

More information about location

1001+ employees

B2BArtificial IntelligenceInternal toolsSaaSAutomation

Company mission

To democratize automation and create a better future for everyone, liberating people from mundane, repetitive tasks, and allowing them more time to use their intellect and creativity.

Job

Company

Role

Who you are

5+ years of experience in B2B SaaS marketing, product marketing, or sales enablement
Experience in fast-paced startup environments
Strong understanding of automation, AI agents, or intelligent systems
Proven ability to simplify complex products into intuitive, engaging demo experiences
Excellent project management and cross-functional collaboration skills
Strong storytelling and communication abilities, especially for technical and business audiences
Experience creating demos for both technical (IT/developer) and business (operations, support, finance) personas
Familiarity with demo platforms, interactive content tools, and video production
Background in managing product launches and GTM coordination

What the job involves

This role is responsible for creating engaging, customer-centric product demos that clearly showcase how our solutions work and the business value they deliver
You’ll collaborate closely with Product Management to understand complex features and translate them into intuitive, outcome-driven demo experiences for both sales enablement and website visitors
Additionally, you’ll lead the project management of product launches and releases, ensuring cross-functional alignment and timely execution
Design and build interactive product demos tailored to key personas and use cases
Collaborate with Product, Engineering, and Sales to ensure demos reflect real-world scenarios and business outcomes
Maintain a library of demo assets for use across sales, marketing, and web channels
Equip sales teams with demo scripts, walkthroughs, and training materials
Ensure demos are aligned with messaging and objection-handling strategies
Partner with web and content teams to embed interactive demos on the website to drive engagement and conversion
Lead cross-functional planning and execution of product launches and feature releases
Develop launch plans, timelines, and deliverables across marketing, sales, and customer success
Track and report on launch performance and adoption metrics
Translate technical capabilities into clear, outcome-oriented narratives that resonate with both IT and business buyers
Ensure demos and launch materials reflect the voice of the customer and real-world impact

Our take

Although technology is supposed to save labor, often it doesn't feel like it, with the average desk worker stuck carrying out an increasing number of repetitive manual tasks just to make their growing software stack function. Enter Automation Anywhere, a provider of robotic process automation (RPA) software designed to handle tedious repetitive functions, freeing teams for more productive work.

RPA is a highly competitive field, with firms like Celonis attracting vast amounts of funding and Microsoft beginning to bundle RPA functionality with its business packages. What helps Automation Anywhere stand out is its use of AI to discover the processes that can be automated within a company, a task that is usually carried out by expensive consultancy firms. This has allowed Automation Anywhere to grow a huge client base, including the likes of the NHS, Dell and Staley Black & Decker.

Fueled by partnerships with Microsoft, AWS, and PwC India, Automation Anywhere is accelerating its leadership in AI-powered automation. These collaborations allow the company to deliver cutting-edge solutions and aid in its continued growth.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

13% employee growth in 12 months

Glassdoor (3.5)

Company

Company HQ

North San Jose, San Jose, CA

Leadership

Mihir Shukla

(Co-Founder & CEO)

Previously the Director of Engineering at E2Open and Infoseek, and a Consultant at Netscape.

Neeti Mehta Shukla

(Co-Founder & Social Impact Officer)

Previously a Marketing Research Consultant for Intuit. They are also a Limited Partner at Kalaari Capital and CXXO Champion for CXXO.

Rushabh Parmani

(Co-Founder & Chief Customer Officer)

Before co-founding Automation Anywhere they were a Software Engineer at Siebel Systems.

Ankur Kothari

(Co-Founder & COO)

Previously a member of the Core Group in Siebel Systems. Since co-founding Automation Anywhere, they have been a CRO, COO, CSO and Chief Customer & Strategy Officer before becoming COO in 2023.

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