Performance Marketer, Studocu
EdTech
+ Equity
2-5 days a week in office (Keizersgracht, Amsterdam)
Educational materials platform for students
Job no longer available
Educational materials platform for students
101-200 employees
Job no longer available
+ Equity
2-5 days a week in office (Keizersgracht, Amsterdam)
101-200 employees
Company mission
To empower everyone to excel at their studies by providing the best tools to study more efficiently.
Role
Who you are
- We're looking for a sharp, self-improving performance marketer who thrives on automation, AI, and experimentation
- If you're the type who gets a thrill out of building smarter, faster ways to scale campaigns — and you're hungry to prove yourself in a fast-moving team — this role is for you
- Proven experience leading performance marketing campaigns, ideally in a high-growth tech or edtech environment
- Strong analytical skills, with a track record of using data to inform decisions and optimise performance
- Deep understanding of attribution models, UTM tracking, and dashboard creation
- Familiarity with tools like Mixpanel, Metabase, Google Ads, TikTok Ads, and dynamic landing page platforms (e.g., Framer)
- Strong fluency in using AI tools (e.g. Gumloop, ChatGPT, Midjourney, Claude, ElevenLabs, etc.) to boost campaign effectiveness, automate manual processes, and unlock creative scale. You constantly experiment with emerging AI marketing tools and understand where they can create a competitive edge
- Expertise in privacy-compliant marketing and navigating legal frameworks for ad campaigns
- Exceptional project management skills and the ability to manage multiple stakeholders and priorities
- A proactive, hands-on approach with a knack for creative problem-solving
- An entrepreneurial spirit with a self-starter mindset that thrives in fast-paced, ambiguous environments, proactively identifies opportunities, and takes ownership of initiatives from concept to execution
- A bias for action, with a results-driven and decisive approach, a track record of executing rapid experiments, making data-informed decisions, and iterating quickly to optimize performance
What the job involves
- Performance marketing has been a cornerstone of our growth strategy, and we’re looking for a Performance Marketing Manager to take us to the next level and help drive product growth through innovative and results-driven campaigns
- Our performance marketing efforts have historically been pivotal to our success. We need a thoughtleader to:
- Revise and execute a forward-thinking performance marketing strategy
- Optimise ad spend to drive growth in key markets like the U.S
- Build and lead scalable campaigns to achieve ambitious goals
- Leverage AI tools and workflows to increase speed, scalability, and performance across campaign ideation, targeting, creative testing, and analytics
- Own the Performance Marketing Strategy: Revise the current strategy and align it with the 2025 business objectives
- Integrate AI-powered tools into your workflow: Generate and A/B test creative variations, automate keyword and audience targeting, improve media buying efficiency, and extract performance insights faster
- Drive Campaign Execution: Plan, create, and implement campaigns that focus on driving supply CVR, sales CVR, and content acquisition for tools like AI Notes, Ask AI and the App
- Data & Reporting: Establish and maintain Metabase dashboards to cross-tabulate platform data and improve attribution accuracy
- Privacy Compliance: Ensure all campaigns align with updated privacy policies and legal requirements for large-scale marketing
- Enhance Creative Assets: Collaborate with designers and content creators to produce dynamic, high-impact landing pages and ad creatives
- Pilot New Initiatives: Test innovative strategies across Meta, Google, TikTok, and Reddit, and create playbooks for scalable success
- Collaborate Across Teams: Work closely with the marketing, product, design, and data teams to align strategies and deliver results
Our take
High quality notes and resources are necessary at every level of education, but at times personal notes can be incomplete or missing details. The founders of Studocu have created a platform that allows students to share notes, resources and study materials, that now holds materials from universities across the world.
With millions of users every month accessing the platform, there is undeniable demand for Studocu's services. Much of the company's popularity may be ascribed to its freemium model, which keeps 85% of its content free to access. The other 15% can be accessed by students who either upload their own study materials or pay a fee.
Studocu has seen impressive investment which has enabled it to expand substantially. It also acquired Studybees, its German counterpart, to support this expansion. In 2024, Erasmus University Rotterdam filed a lawsuit against the company which will be interesting to follow, as it surrounds whether Studocu should have to proactively screen materials for copyright breaches, rather than its current report/takedown approach.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
May 2021
$50m
SERIES B
Aug 2019
$5m
SERIES A
Total funding: $56.8m
Company benefits
- Equity scheme in the form of SAR
- Gifts
- Pension scheme
- Referral rewards
- 24 days of paid leave per year
- Option to buy unpaid leave
- Special occasions paid leave (e.g. moving day)
- Annual hackathons
- In-house dutch lessons
- In-house L&D workshops
- Personal L&D budget of €2,500 per year
- Annual company trip
- Sports subscription with OneFit
- Travel card (NS business) if you live outside of A10 ring road
- Hybrid work set up between home and office
- Lots of company events and team-building activities
- Lunch in our office prepared by our Chef Valentijn
- One floor with a garden and the other with a canal view!
- Open bar = Friday Drinks!
- Option to work up to 4 weeks per calendar year from abroad
- Pet-friendly office (with a no-pets zone)
- Snacks are on us
- Work From Home setup budget of €800 via Workwize
Company HQ
Grachtengordel-West, Amsterdam, Netherlands
Leadership
Reynald Fasciaux
(CEO)Has been with the company for five years, first as COO then CEO. Before that, they were Head of Product Operations (EMEA) at ofo and Head of Customer Insights (EMEA) at Uber.
Marnix Broer
(Co-Founder & Chair of the Board)Advisory Board Member at Brandsolo. Previously co-founded TentamenTrainingen.
Sander Kuijk
(Co-Founder & DevOps)Was a Full-stack Developer at GraphicsGurus. Studied Mechanical Engineering at Delft University.
Lucas van den Houten
(Co-Founder & CPO)Was previously CTO at the company. Studied Mechanical Engineering at Delft University.
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