Product Marketing Specialist, Illumio
Product Led Growth (PLG)
$109-125k
+ Equity
4 days a week in office (Sunnyvale, CA)
Automated enforcement against cyberattacks
Be an early applicant
Automated enforcement against cyberattacks
501-1000 employees
Be an early applicant
$109-125k
+ Equity
4 days a week in office (Sunnyvale, CA)
501-1000 employees
Company mission
To enable every organization to realize a future without high-profile breaches.
Role
Who you are
- Strong organizational, prioritization, project management and time management ability with a deadline focus
- "You demonstrate “AI-first” mindset and expertise in researching and improving the quality, speed, and impact of your work."
- 2+ years of product marketing experience in companies focused on enterprise security, data center or cloud infrastructure
- Strong right brain, left brain balance — analytical + creative
- Demonstrated success of leading projects, launching products and driving product marketing activities
- Excellent written and verbal communication skills
- Proactive and driven to solve problems and find innovative solutions
- Strong acumen about new technologies and commercial acumen in the software industry
- Strong business acumen and the ability to forge and maintain relationships
- Exceptional communication skills including the ability to influence, guide, and work with senior executives to achieve joint objectives
- Experience of working in collaboration with a diverse range of business functions and customers to drive change and achieve delivery
- Strong technical skills and experience
- Demonstrated problem solving ability and attention to detail to deliver high-quality output
- Ability to collaborate and communicate effectively across multiple time-zones
What the job involves
- The Product Marketing team at Illumio focuses on understanding the customer, technology, the ecosystem, market drivers, competition and customer needs with the responsibility of communicating product messaging and value to internal and external audiences
- You will be part of a team responsible for developing positioning and differentiated messaging, defining go-to-market strategy, launching new solutions and driving thought leadership for the Illumio solutions
- You will ‘roll up your sleeves’, ‘dig in’, learn, problem solve, be creative and do what it takes to win the market
- Product Led Growth (PLG) is a strategic initiative at Illumio to accelerate time-to-value for Customers
- In this role, you will team with the head of PLG product marketing to define the overall Web Trial and Marketplaces experience to be delightful and useful for new prospects and existing customers
- That includes managing the journeys including landing pages, email nurtures, and Trial asset such as blogs and videos
- You will work closely with your product marketing peers, demand generation team, product management, within the Illumio Illumiverse community, directly with prospects, and the field
- Journey definition and creation – Map the total prospect experience from researching about solving a problem, to learning about Illumio, to the different phases of a demo and Trial experience
- Sales enablement – Communicate value propositions to sales teams and develop sales materials and tools that support the selling process
- Trial aspects of product launches – plan the Trial updates for the go-to-market launch strategy for new releases, and manage the cross-functional implementation of the plan
- Market intelligence – learn about other Trial experience best practices from other vendors. Know the needs of our customers and prospects and be a knowledgeable authority on our competition with the ability to articulate value and differentiate our solutions
- Demand generation activities - Partner in demand generation activities with Marketing teams
- Cross-Departmental collaboration – Accomplish the above by having a constant communication flow with internal groups, including Marketing, Product Management, Sales and the office of the CTO
- Key product assets: written collateral, presentations, solution/demo videos, social media activities
Our take
Cybersecurity remains an ongoing battle, with evolving cyberthreats and ever-more determined cybercriminals, and major data breaches such as the SolarWinds hack have the potential to cause widespread disruption. Illumio is taking a different approach to most of the mainstream security companies, with a process called "microsegmentation". This makes it easier to guard companies from security breaches and contain any breaches that occur.
Detection of viruses is no longer considered sufficient to keep companies and individuals safe. Illumio takes a “zero trust” approach, in which everything is viewed as suspicious, a similar approach to that which is used by the White House. The company operates at the cutting edge of microsegmentation, focusing on protecting cloud datacenters and workloads. With more and more companies moving to the cloud, this approach is crucial.
Illumio also protects endpoints, partnering with big players such as Citrix, Amazon Web Services, and Splunk. A collaboration with Appgate, a Zero Trust secure access company, delivers the industry's first integrated Zero Trust Network Access and Segmentation solution, which can reduce risk across hybrid infrastructure, and proves Illumio's dedication to innovating the space. Additionally, the company announced a Federal Risk and Authorisation Management Program (FedRAMP), which is tailored to assist federal agencies in reducing risk.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$225m
SERIES F
Feb 2019
$65m
SERIES E
Total funding: $562.4m
Company benefits
- Medical, Dental, Vision Coverage
- Health and Dependent Savings Accounts
- Life and Disability Programs
- Paid Parental Leave
- Voluntary Benefit Programs
- Company Sponsored Wellness Program
- Wellness Reimbursement Program
- Retirement Savings
- Equity Opportunities
- Paid time off and Paid Holidays
- Employee Incentive Program
Company HQ
Sunnyvale, CA
Leadership
Andrew Rubin
(Co-Founder & CEO)Started in Business Development, as an Analyst at VoiceNet Communications, and as a Director at VoiceNet. Worked at Cymtec Systems for over 8 years, promoted from VP of Sales to CEO. Seed Investor in Tory Burch, and Powermat. Current Strategic Advisor to Menlo Security, and Bolt.
PJ Kirner
(Co-Founder & Strategic Advisor)Studied Computer Science at Cornell. Worked as an Engineer Manager for over 6 years at Trilogy. Software Architect at Funkware for over 3 years. Was Principal Systems Engineer at Cluster File Systems. Distinguished Engineer for over 5 years at Juniper Networks. Was CTO of Cymtec Systems.
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