Head of Marketing, Ocuco
Omnichannel solutions for optical retailers & labs
Be an early applicant
Omnichannel solutions for optical retailers & labs
201-500 employees
Be an early applicant
201-500 employees
Company mission
To harness cutting-edge technology to build the digital framework for the future of eyecare.
Role
Who you are
- The ideal candidate will bring a powerful mix of strategic vision, hands-on marketing expertise, and outstanding interpersonal skills, with the ability to build strong relationships both internally and with clients
- Experience in niche B2B SaaS marketing is highly desired and will be a distinct advantage
- Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA or equivalent advanced degree is preferred
- 10+ years of experience in marketing, with at least 3 years focused on lead generation, preferably in a SaaS environment
- Demonstrated success in nurturing, managing, and growing marketing talent
- Proven experience in launching major products globally and driving growth through online and in-person strategies
- Ability to leverage industry events for brand building and lead generation
- Outstanding communication, leadership, and people skills
- Ability to build strong, trust-based relationships across all levels of the organization and with clients
- People-Oriented: A natural "people person" who connects easily, inspires trust, and fosters a positive, inclusive, and supportive work environment
- Driven and Goal-Oriented: Highly motivated with a strong focus on achieving ambitious growth targets and driving company-wide success
- Analytical & Data-Informed: Uses data and analytics to inform decisions and continuously optimise marketing strategy
What the job involves
- Ocuco is excited to offer an exceptional opportunity for a driven, personable, and results-oriented Head of Marketing to lead our Product Marketing and Client Digital Marketing teams
- This role will be pivotal in driving the success of major international product launches, including the growth of our flagship product, Acuitas 3, through both digital channels and in-person initiatives
- Lead, mentor, and inspire a cross-functional marketing team, split between product & brand marketing and client digital marketing
- Be a personable and approachable leader, building trust and rapport within the team to foster a collaborative, motivated, and high-performing marketing culture
- Empower direct reports to achieve marketing goals, ensuring each team member has the support, guidance, and development opportunities to succeed
- Develop and execute a comprehensive marketing strategy promoting Ocuco’s products and company brand in alignment with overall business objectives
- Drive brand positioning and messaging, ensuring consistent communication across all channels
- Champion Acuitas 3 growth strategy, creating online and in-person initiatives to boost awareness, interest, and adoption across target markets
- Craft and implement high-impact digital lead generation strategies, using customer insights and data-driven marketing tactics
- Leverage industry events to increase brand visibility and generate qualified leads, empowering the sales team for success in critical markets
- Lead major international product launches for Acuitas 3, developing launch plans and aligning strategies with global business objectives
- Collaborate with Sales and CRO to ensure lead quality, conversion rate optimisation, and consistent pipeline growth, maximising campaign and lead tracking insights
- Oversee the Client Digital Marketing team to ensure high-quality service delivery, with a focus on client satisfaction, retention and growth
- Develop strategies and products to enhance client acquisition
- Build and maintain strong client relationships, embodying a client-centric approach that translates their needs into effective marketing initiatives
- Collaborate closely with the CEO, CRO, Sales, Product and Operations teams to ensure cohesive marketing activity planning and execution
- Provide insights and recommendations to the executive management team based on competitive analysis, event feedback, and performance metrics
- Represent the customer’s voice, promoting a client-centric approach to marketing that resonates internally and externally
Our take
Healthcare management software is projected to grow to a value of over $25 billion by 2030, indicating exponential growth in the sector and a myriad of competitors in the space. However, Ocuco has cornered the market for eyecare software through products including "Acuitas" and "Innovations".
Acuitas is software designed for independent opticians and chain stores, providing a streamlining process for top-tier patient care management as well as omnichannel sales and marketing tools. Innovations is a Lab Management System designed to optimise processes in lens manufacturing, calculations, inventory, and the many actions involved in designing a pair of glasses. Together, these two products serve thousands of global sites and labs.
Founded in 1993, Ocuco has kept up with technological innovations over the decade. The company is still going strong in the face of an accelerating healthcare management system industry, having been awarded $60 million in growth equity in 2023 that is cited to boost “global momentum”.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Aug 2023
$63.2m
GROWTH EQUITY VC
Total funding: $63.2m
Company benefits
- Growth: At Ocuco, we offer annual training budgets to harness, develop and empower our people to reach their full potential throughout their careers
- Rewards & Benefits: Ocuco offers competitive packages in all locations. We value being able to offer our people supplemented pensions, lunch allowances and a truly international environment
Company HQ
Ballycoolen, Dublin, Ireland
Articles
Leadership
Leo Mac Canna
(CEO)Previously worked as an Analyst at Credit Suisse and Ricoh Company Ltd.
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