Senior Account Based Marketing Manager, Invoca
$107-161k
+ Stock Options + Bonus potential, 10% bonus
More information about location
Conversation analytics software to grow revenue
Job no longer available
Conversation analytics software to grow revenue
201-500 employees
Job no longer available
$107-161k
+ Stock Options + Bonus potential, 10% bonus
More information about location
201-500 employees
Company mission
To enable revenue team to connect paid media investments to business outcomes, improve digital engagement, and convert more leads into sales.
Role
Who you are
- 7+ years of experience in Account-Based Marketing and Demand Generation, with a proven ability to design and execute programs that drive measurable pipeline and revenue
- Deep understanding of B2B Enterprise and Mid-Market marketing strategies, including 1:Many, 1:Few, and 1:1 ABM approaches
- Strong experience partnering with distributed sales teams and cross-functional stakeholders across marketing, revenue operations, and executive leadership
- Demonstrated ability to manage multiple projects simultaneously, prioritize effectively, and adapt quickly to changing business needs
- Hands-on experience with ABM platforms—Demandbase strongly preferred—and Salesforce
- Familiarity with complementary tools such as Sendoso, Sales Navigator, Salesloft, and Marketo is a plus
- Proven track record of optimizing campaigns through performance analysis and driving pipeline acceleration using a metrics-driven approach
- Excellent written communication skills, especially in developing compelling, personalized messaging and campaign content
What the job involves
- We're looking for a highly experienced Senior Manager of Account-Based Marketing to spearhead our ABM strategy for the Mid-Market and Corporate segments, driving significant pipeline and revenue
- You possess a strong passion for ABM, thrive in close collaboration with sales, and are excited to conceptualize and execute innovative campaigns
- As an individual contributor, you'll own the development, execution, and measurement of 1:few ABM programs targeting key accounts. Collaborating closely with the Enterprise ABM counterpart for strategic alignment and reporting to the VP of Demand Generation, you'll partner with sales, marketing, and RevOps to build cohesive, multi-channel campaigns (including direct mail, targeted digital ads, personalized email, etc.) focused on generating pipeline within target accounts
- Develop and execute comprehensive ABM strategies and quarterly plans in close partnership with the Mid-Market sales team, aligning with their business requirements and contributing to the overall GTM strategy
- Collaborate closely with sales leadership, reps, and SDRs on account targeting, segmentation, and prospect list development to ensure ABM programs directly support pipeline generation goals within target accounts
- Design, implement, and manage multi-channel ABM campaigns leveraging Demandbase, Sendoso, Marketo, Salesforce, and other relevant technologies. This includes digital campaigns, personalized content and experiences, direct mail, gifting, and supporting field-focused events
- Continuously monitor and analyze campaign performance data within Demandbase, Salesloft (or similar), and Salesforce to identify trends, optimize tactics for pipeline acceleration, and provide regular program status updates to key stakeholders
- Manage the segment-specific ABM budget, ensuring accurate cost estimation and tracking to maximize ROI and campaign effectiveness
- Accurately measure and report on key ABM metrics, including pipeline generation, campaign effectiveness, and overall return on investment
Our take
Invoca is an AI-powered call tracking and conversational analytics platform enabling marketing, sales, customer experience, and eCommerce teams to better understand and immediately act on information consumers share via conversations, revealing exactly which campaigns are performing and delivering high returns on investments.
The company is a market leader in AI-powered conversation intelligence, serving leading consumer brands in considered purchase industries like automotive, telecommunications, healthcare, financial services, and real estate. It has continued to add new new capabilities throughout the years since its 2008 founding, to further help brands drive more efficient marketing, faster revenue growth, and better experiences in an increasingly challenging economy.
More recently, Invoca has expanded its AI-powered revenue exeuction platform with a new no-code integrations for LinkedIn Ads and Reddit Ads, buiulding on existing support from platforms such as Facebook, Instragram, TikTok, Snapchat, and Pinterest. These additions allow marketers to directly connect social ad spend to phone calls, conversations and revenue. As pressure mounts on marketing teams to provide business impact beyond clicks and impressions, this expanded social advertising ecosystem strengthens Invoca's position as a leader in conversation intelligence and performance-driven marketing.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2022
$83m
SERIES F
Oct 2019
$56m
SERIES E
Total funding: $199.8m
Company benefits
- Flexible Time Off: We encourage a healthy work-life balance. Our flexible paid time off policy allows you to recharge and take time away as needed.
- Healthcare: Invoca offers a health care program that includes medical, dental and vision coverage. There are multiple plan options to choose from so you can make the best choice for yourself, partner and family.
- Mental Well-being & Employee Assistance Program: Invoca offers well-being support on issues ranging from personal matters to everyday life topics through the WorkplaceOptions program.
- Paid Family/Medical Leave - up to six weeks 100% paid leave for baby bonding, adoption, and caring for family members, and up to twelve weeks 100% paid leave for one’s own medical leave
- Invacation (Sabbatical): We thank our long-term team members with a bonus after seven years of service.
- Wellness Subsidy: In further support of your well-being, Invoca provides a wellness subsidy that can be applied to a gym membership, fitness classes and more.
Company HQ
Santa Barbara Downtown, Santa Barbara, CA
Leadership
Gregg Johnson
(CEO)Prior to joining Invoca in 2016, Gregg spent nearly 10 years at Salesforce, while there, he held a number of roles, including VP of Product Management (Chatter) and SVP of Product Management (Marketing Cloud). He also worked as a COnsultant at Boston Consulting Group and as a Sales/Marketing Manager at Ullink.
Peter Isaacson
(CMO)Peter is also an Advisor at Folloze and ClickZ.com as well as a Contributor to Forbes Communication Council and a Member at Revenue Collective. Previously, he was the CMO at Replicant, Demandbase, and Castlight Health. He also spent nearly 14 years at Adobe Systems, working as a Senior Director of Brand Marketing, VP of WW Field Marketing, and VP of WW Education Vertical Business.
Teresa Dietrich
(CTO)Prior to joining Invoca in 2024, Teresa was the Chief Product & Technology/Community Officer at Stack Overflow. She also served as the GLobal Head of Product & Engineering at McKinsey New Ventures and as CTO at Namely.
Michael DiFilippo
(CFO)Prior to joining Inovca in 2019, Michael was the CFO & Chief Administrative Officer at AppDirector. He also served as a VP/Division CFO (SaaS Division) at Citrix.
Ben Sullivan
(CRO)Ben joined Invoca in 2017 as a Senior VP of Sales, moving into the role of Executive VP of Sales in 2021 and CRO in 2025. Prior to Invoca, he spent 8 years at ON24 as a VP of Strategic Alliances & Business Development and VP of Worldwide Sales.
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