Senior Account Based Marketing Manager, Invoca
$107-161k
+ Stock Options + Bonus potential, 10% bonus
More information about location
AI-powered conversation intelligence platform
Open for applications
AI-powered conversation intelligence platform
201-500 employees
Open for applications
$107-161k
+ Stock Options + Bonus potential, 10% bonus
More information about location
201-500 employees
Company mission
To enable revenue teams to turn conversation data into automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue.
Role
Who you are
- 7+ years of experience in Account-Based Marketing and Demand Generation, with a proven ability to design and execute programs that drive measurable pipeline and revenue
- Deep understanding of B2B Enterprise and Mid-Market marketing strategies, including 1:Many, 1:Few, and 1:1 ABM approaches
- Strong experience partnering with distributed sales teams and cross-functional stakeholders across marketing, revenue operations, and executive leadership
- Demonstrated ability to manage multiple projects simultaneously, prioritize effectively, and adapt quickly to changing business needs
- Hands-on experience with ABM platforms—Demandbase strongly preferred—and Salesforce
- Familiarity with complementary tools such as Sendoso, Sales Navigator, Salesloft, and Marketo is a plus
- Proven track record of optimizing campaigns through performance analysis and driving pipeline acceleration using a metrics-driven approach
- Excellent written communication skills, especially in developing compelling, personalized messaging and campaign content
What the job involves
- We're looking for a highly experienced Senior Manager of Account-Based Marketing to spearhead our ABM strategy for the Mid-Market and Corporate segments, driving significant pipeline and revenue
- You possess a strong passion for ABM, thrive in close collaboration with sales, and are excited to conceptualize and execute innovative campaigns
- As an individual contributor, you'll own the development, execution, and measurement of 1:few ABM programs targeting key accounts. Collaborating closely with the Enterprise ABM counterpart for strategic alignment and reporting to the VP of Demand Generation, you'll partner with sales, marketing, and RevOps to build cohesive, multi-channel campaigns (including direct mail, targeted digital ads, personalized email, etc.) focused on generating pipeline within target accounts
- Develop and execute comprehensive ABM strategies and quarterly plans in close partnership with the Mid-Market sales team, aligning with their business requirements and contributing to the overall GTM strategy
- Collaborate closely with sales leadership, reps, and SDRs on account targeting, segmentation, and prospect list development to ensure ABM programs directly support pipeline generation goals within target accounts
- Design, implement, and manage multi-channel ABM campaigns leveraging Demandbase, Sendoso, Marketo, Salesforce, and other relevant technologies. This includes digital campaigns, personalized content and experiences, direct mail, gifting, and supporting field-focused events
- Continuously monitor and analyze campaign performance data within Demandbase, Salesloft (or similar), and Salesforce to identify trends, optimize tactics for pipeline acceleration, and provide regular program status updates to key stakeholders
- Manage the segment-specific ABM budget, ensuring accurate cost estimation and tracking to maximize ROI and campaign effectiveness
- Accurately measure and report on key ABM metrics, including pipeline generation, campaign effectiveness, and overall return on investment
Our take
Invoca is an AI-powered call tracking and conversational analytics platform enabling marketing, sales, customer experience, and eCommerce teams to better understand and immediately act on information consumers share via conversations, revealing exactly which campaigns are performing and delivering high returns on investments.
The company is a market leader in AI-powered conversation intelligence, serving leading consumer brands in considered purchase industries like automotive, telecommunications, healthcare, financial services, and real estate. It has continued to add new new capabilities throughout the years since its 2008 founding, to further help brands drive more efficient marketing, faster revenue growth, and better experiences in an increasingly challenging economy.
Through funding raised from several investment organisations, including Silver Lake Waterman and Kingfisher Investment Advisors, the startup has now been branded a Unicorn and is in a prime spot for further growth. Its priority has been to invest in product innovation through both organic development and acquisitions. Also, its recent arrival on Google Cloud Marketplace marks a milestone in the company's growing collaboration with Google, allowing joint customers to power more effective media strategies even more easily as they strive for revenue growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2022
$83m
SERIES F
Oct 2019
$56m
SERIES E
Total funding: $199.8m
Company benefits
- Paid Time Off - 20 days off for all full-time employees, plus 15 paid holidays, 10 days compassionate leave, 3 days volunteer time and more
- Medical, Dental and Vision Coverage
- Mental Well-being & Employee Assistance Program
- Paid Family/Medical Leave - up to six weeks 100% paid leave for baby bonding, adoption, and caring for family members, and up to twelve weeks 100% paid leave for one’s own medical leave
- Invacation (Sabbatical) - an additional week of PTO along with a bonus after seven years of service
- Wellness Subsidy - for gym membership, fitness classes, etc.
Company HQ
Santa Barbara Downtown, Santa Barbara, CA
Leadership
Colin Kelley
(Co-Founder & CTO)Previously worked as the CTO at CallWave and as a Software Architect at Unisys / Pulsepoint.
Rob Duva
(Co-Founder)Co-Founder of Fin & Field. Previously worked at CallWave in multiple roles, including Senior Product Manager and the Director of Customer Acquisitions.
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