Marketing Manager, Lumivero

• This position requires proven expertise in developing and implementing successful marketing initiatives across digital and traditional channels to promote our programs globally
• The role is ideal for a confident and proactive self-starter who already has significant all-around marketing experience and is comfortable working in a fast-paced global environment
• Bachelor’s Degree in Marketing, Communications, Advertising, or related field of study. Candidates can substitute equivalent professional experience in lieu of a formal degree. Advanced degree or relevant certifications preferred
• 8+ years of brand marketing experience. Experience in an international higher-education environment and global B2B experience preferred

Desirable

• This critical role will be accountable for developing global campaigns for Lumivero & our products, from strategy to final marketing execution
• This role reports to the Vice President of Marketing
• Develop and execute against a lead generation strategy aligning to business goals
• Manage multiple projects simultaneously. Ensure delivery on time and within budget
• Create and maintain a global marketing calendar for demand generation accessible to all teams with global and local assets
• Support sales and development teams pipelines in global regions, including but not limited to the US, UK, Europe, Australia, and Asia
• Run high-impact campaigns and experiments, from idea to execution
• Manage development of creative assets for region-specific, geo-targeted marketing campaigns, initiatives, and new content launches
• Develop and perform integrated marketing plans across digital and direct response channels to achieve the target number of inquiries
• Leverage insights into our websites/landing pages, free trials, etc., to drive experiments and growth
• Interpret analytics to inform marketing plans, tactics, and creative initiatives
• Understand how to apply market and audience insights to established product positioning, call to action, and key messages that speak to the target audience in B2B and B2C channels
• Partner with all Lumivero Marketing Channels including community for product branding and strategy
• Lead and collaborate across functional teams to enhance customer experience at each stage of their user journey
• Orchestrate with internal team members to optimize performance across channels
• Identify product mix and cross-/up-sell opportunities across channels to deliver against growth initiatives