Senior Growth Marketing Manager, 1upHealth
+ Equity
Modern data platform for healthcare
Job no longer available
Modern data platform for healthcare
101-200 employees
Job no longer available
+ Equity
101-200 employees
Company mission
To redefine interoperability and solve healthcare's toughest data challenges.
Role
Who you are
- Experience marketing to health plans, providers, and/or digital health companies is strongly preferred
- Bachelor's degree in Marketing, Business, or related field; MBA preferred
- 5-7 years of experience in demand generation or digital marketing, preferably in the B2B SaaS industry; experience targeting health plans, healthcare providers and/or digital health companies is a major plus
- Proven track record of driving MQLs, pipeline growth, and revenue through effective demand generation strategies
- Strong Excel and analytical skills; ability to translate data insights into actionable marketing strategies
- Experience with analytics + AI tools such as Google Analytics, Tableau, or Power BI
- Strong writing skills across multiple marketing channels
- Creative thinker with a growth mindset and willingness to experiment with new ideas and approaches
- Experience managing and optimizing marketing automation platforms (Pardot) and CRM systems (Salesforce)
- Proven experience in managing website lead optimization efforts and driving inbound traffic and qualified leads
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels
- Experience in end-to-end event management including pre-, onsite, and post-event planning, execution, and optimization
What the job involves
- We’re looking for a growth-oriented, metrics-driven, bold & creative thinker to drive lead acquisition, pipeline growth, and revenue generation
- In this highly collaborative role, you’ll report to the VP of Marketing and work cross-functionally with sales, account management, content, product marketing, and marketing operations to align demand generation initiatives with business goals and objectives for our platform and products
- Demand Gen Strategy
- Develop and execute comprehensive, compelling demand generation strategies to achieve targets for lead acquisition, pipeline growth, and revenue generation
- Segment target audiences effectively and tailor targeted account based campaign strategies to resonate with each segment, leveraging data-driven insights
- Performance Metrics & Analytics
- Own and optimize key performance metrics related to Marketing Qualified Leads (MQLs), including lead volume, quality, and conversion rates
- Utilize marketing automation and CRM systems and AI tools to track campaign performance, analyze results, and iterate on strategies for continuous improvement in collaboration with marketing operations
- Manage all programs, events, and campaigns to budget
- Multi-Channel Campaigns
- Lead and manage cross-functional end-to-end execution of multi-channel marketing campaigns, which may include email marketing, webinars, events, paid advertising, content, social, and other digital strategies
- Oversee website lead optimization efforts, including SEO, CRO, and lead capture mechanisms, to drive continuous improvement in website conversion rates and lead generation, including managing digital agency relationships
- Stay up-to-date with industry trends, best practices, and emerging technologies in demand generation and B2B SaaS marketing
- Event Management & Optimization
- Manage and optimize 1upHealth’s event strategy ensuring maximum brand visibility and including planning, execution, and post-event follow-up to ensure lead generation, ROI and brand visibility (some travel required)
- Copywriting
- Write high-impact, compelling, audience-centric copy for marketing campaigns, including website, landing pages, email sequences, and ad copy
Our take
Fast Healthcare Interoperability Resources (FHIR) is a global healthcare interoperability standard currently being adopted by major organizations across the US (including the US government) to facilitate the electronic exchange of healthcare information. 1upHealth is a health-tech company helping new organizations adopt the standard by converting data to FHIR and facilitating data sharing and analytics.
The federal government is pushing the healthcare industry to adopt FHIR-based APIs, which will be to 1upHealth’s benefit. The market appears to still be relatively unpopulated in the US, and as 1upHealth facilitates the entry of others into it, it may carve out a real and lucrative niche. Regulations that push for adoption are already coming into play - since 2021, for example, providers are obliged to make specific data available through FHIR APIs.
This market seems yet to mature in the US, and the 2017-founded 1upHealth could stand to make real progress alongside it as it does. Most recently, the company was ranked the 43rd Fastest-Growing Company in North America on the 2024 Deloitte Technology Fast 500, a significant achievement marking the company one to watch in the developing space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
35% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2023
$40m
SERIES C
Apr 2021
$25m
SERIES B
Total funding: $76.1m
Company benefits
- Remote first culture: work from anywhere in the US, our Boston headquarters, or a combination of both
- Flexible PTO: Take what you need PTO policy with no accruals
- Medical, dental & vision: 100% of employee premiums paid by 1upHealth
- Paid leave: 16 weeks of fully paid leave plus a 4 week phased return to work schedule for birthday parents, and 6 weeks of fully paid parental leave for non-birthing parents
- Wellness benefit: Get reimbursed for up to $1,400 annually for expenses that contribute to your total wellbeing
- Anniversary bonus: At your 2 year anniversary receive $2,000, at your 5 years anniversary $5,000 towards a vacation of your choice
- Home office stipend: $400 to elevate your home office
Company HQ
Fenway–Kenmore, Boston, MA
Leadership
Andrew Boyd
(CEO)Joined 1upHealth in 2024 as CEO. Prior to that, they were the EVP and General Manager of Personify Health, the EVp of Strategy and Corporate Development at Virgin Pulse, and the Chief Strategy and Marketing Officer at Dimensional Insight.
Nolan Kelly
(CRO)Initially joined 1upHealth in 2020 as VP of Sales before becoming CRO in 2022. Prior to this, they were a Senior Director of Health Systems and Advisory Board Member at PatientPing, Vp of Business Development at Linkwell health, and Director of Diversified business Development at Blue Cross Blue Shield of Massachusetts.
Mark Wolf
(CFO)They joined 1upHealth in 2020 as CFO. Alongside this they are the CFO Advisor at Snorkel AI and Percepto, as well as the CFO at IdeaScale. Previously, they were the CFO Advisor at Courier, Ironclad, and Mux.
Donald Rucker
(CSO)They joined 1upHalth in 2021 as CSO. They have also served as an Adjunct Professor of Emergency Medicine at Ohio State University since 2013. Previously, they were the National Coordinator at the Office of the National Coordinator for Health information Technology. They were also CMO at Premise Health and Vice President and CMO at Siemens Healthcare USA.
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