Senior Product Marketing Manager, Quantcast
+ Bonus & Equity
Audience insights & real-time advertising
Job no longer available
Audience insights & real-time advertising
201-500 employees
Job no longer available
+ Bonus & Equity
201-500 employees
Company mission
To radically simplify open internet advertising.
Role
Who you are
- You're proactive, creative and goal-oriented with an investigative mindset, and you enjoy moving fast to create wins
- 5+ years experience in B2B product marketing, marketing, media or technology (min. 2yrs in product marketing) working with brands and agencies
- Proven track record of customer-centric marketing, leveraging both qualitative and quantitative research methodologies
- Technically savvy, with experience in and understanding of the programmatic ad tech industry as well as ad-measurement
- Experience in running Product GTM launches and measuring their success
- Exceptional writing and editing abilities, combined with strong presentation and public speaking skills
- Organized thinker with strong project management skills and ability to work in a fast-paced environment
- Like getting things done - believing that perfect is the enemy of good
- Can simplify complex topics and explain them clearly and concisely
- Proactively collaborative and communicative within and across teams
- Excited by opportunities to jump in and figure it out
- Strong attention to detail and comfortable handling multiple ongoing programs with varying priorities, deliverables, and deadlines
What the job involves
- In this role, you will create foundational positioning and messaging that communicates the vision and value of Quantcast products
- You will be a key partner to commercial functions in North America, investigating challenges and opportunities and supporting teams with the knowledge and materials that will set them up for success
- You’ll be a subject matter expert, immersing yourself in the market to understand industry trends, client perspectives and competitor landscape and translating this into contextualized content, tools and programs to sharpen go-to-market activity
- You will co-ordinate and collaborate with teams across the organization on an ongoing basis to bring Quantcast products to market, and evangelize their benefits internally and externally
- You will help to communicate the product roadmap to different audiences, articulate product-market fit, and develop product positioning that reinforces Quantcast’s differentiators and brand identity
- Partner with Product and Sales leadership and other cross-functional teams to drive product adoption and revenue growth
- Arm North American Sales/commercial teams with the GTM materials, knowledge and confidence required to take new or existing products out to market and win
- Translate your strategy and messaging into collateral, presentations, sales enablement tools, playbooks, and successfully drive and measure adoption
- Provide internal thought leadership - you should enjoy writing, speaking, and generally evangelizing Quantcast and our solutions to internal stakeholders
- Collaborate with the Global Product Marketing team in leading the go-to-market strategy for new products and defining launch strategies, product positioning and messaging
- Establish and track key success metrics and measurement systems for your product launches and ongoing programs
- Build relationships across the North America organization to identify and fulfill specific regional needs, acquire feedback from the market, and ultimately move the needle for Quantcast
Our take
Third-party cookies are on the out following Google’s announcement they will no longer be allowed on Chrome. This has dealt a blow to advertisers, who are now looking for alternative ways of targeting potential customers. Quantcast is one of the companies offering a promising alternative, using AI-driven technology to facilitate advertising based on internet traffic.
This has given Quantcast a new and unexpected injection of interest. Moreover, this long run-up has given them time to develop a product with unparalleled data accuracy and a rich raft of features that puts it head-to-head with Google Analytics.
They are also ahead of the pack in adopting a privacy-first approach, including the appointment of new Chief Privacy Officer Min-Jae Lee. With privacy regulations currently disjointed but developing fast, this appointment will help Quantcast stay a leading and trusted organization in the field.
The company was boosted by an acquisition in 2023 from mobile-first tech giant InMobi. Since then, the company has remained focused on the development and launch of new leading AI-driven products. If Quantcast can continue to deliver innovative capabilities, and inspire client confidence with its regulatory compliance, it is well insulated against the sector-wide changes anticipated over the years ahead.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-20% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2011
$8m
SERIES C
Jan 2010
$31.6m
SERIES C
Total funding: $65.3m
Company benefits
- Comprehensive healthcare benefits
- Generous vacation & time off policies
- Hybrid working from anywhere weeks (WFA)
- Mobile phone benefits
- Group life insurance & income protection
- Retirement savings plans
- Mental wellbeing support program
- Wellbeing program including resources and events
- Learning + development opportunities
- Referral bonus program
- Stock/share option grants
- Catered lunches & stocked kitchens
- Commuter benefits
- Employee discounts platform
- Employee discounts platform
- Parental benefits
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Konrad Feldman
(Co-Founder & CEO)Prior to co-founding Quantcast, Feldman co-founded Searchspace (now Fortent). Prior to Searchspace, Feldman was a Research Fellow in the Intelligent Systems Laboratory at University College London.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 7 more jobs at Quantcast