Growth Marketing and Demand Generation Lead, Foundation Partners

• Experience: Mid-Senior Level
• Ideal candidates will have experience marketing a Shopify app. You’ll understand how Shopify App Store ads work, how to drive installs, and how to convert trial users into paying customers
• You’re as comfortable in a spreadsheet as you are writing ad copy, and you get excited about A/B tests and conversion experiments
• 5+ years in growth marketing or demand generation for B2B SaaS
• Hands-on experience running paid acquisition campaigns
• Experience driving self-serve or PLG-style funnels
• Hands-on experience owning outbound and lifecycle programs, including high-volume drip campaigns, LinkedIn-based outreach, and direct support of SDR-led motions
• Comfortable owning CRM, lifecycle journeys, and performance reporting
• Strong familiarity with modern marketing technology and automation tools, with the ability to evaluate, implement, and optimise new tools (including AI-driven solutions) to drive results
• Strong analytical mindset: hypotheses, testing, iteration
• Comfortable operating in a fast-moving startup environment

Desirable

• Enhance accessibility across the web. Lead Growth & Demand Gen from scratch in B2B SaaS startup EnableAll
• We’re hiring a Growth Marketer / Demand Generation specialist to build, own, and scale our demand engine
• This is a hands-on execution role for someone who treats growth like a science: forming hypotheses, running structured experiments, analysing results, and iterating on what works
• Your core mission is to drive qualified traffic, trial signups, activation, and conversion across self-serve and sales-assisted funnels, with a focus on clarity, simplicity, and scalable customer journeys
• You’ll work directly with the CEO to shape go-to-market activities and will collaborate closely with Sales, Partnerships, and Content to turn demand into revenue
• You’ll succeed in this role by combining analytical rigour with strong judgement, collaboration, and an understanding of how customers actually buy
• Own and scale the demand generation engine to drive inbound trial signups and paid conversions
• Plan, execute, and optimise paid acquisition across Shopify App Store Ads, Google Ads, LinkedIn, Meta, and other relevant channels
• Own the experimentation roadmap across ads, landing pages, onboarding flows, audience segmentation, creative testing, and conversion rate optimisation
• Own lead capture, lifecycle management, and nurture across CRM, newsletters, automated journeys, and trial-to-paid conversion flows
• Write, test, and optimise lifecycle and drip campaigns that move prospects through the funnel
• Own and evolve the marketing technology stack (HubSpot / CRM, marketing automation, analytics, attribution), implementing scalable workflows and reporting
• Manage and enrich high-quality prospect datasets across customers, partners, and strategic contacts
• Stay up to date on marketing, analytics, and AI tools, testing and adopting new approaches with clear ROI hypotheses
• Collaborate with Sales, Partnerships, Content, and Customer Success to support enterprise, partner-led, and self-serve growth
• Track and report on performance (CTR, CPA, CAC, LTV, ROAS) to inform prioritisation and iteration