Senior Manager of Global SEO, Instructure
$100-120k
Dynamic learning management platform
Be an early applicant
Dynamic learning management platform
1001+ employees
Be an early applicant
$100-120k
1001+ employees
Company mission
To elevate student success, amplify the power of teaching, and inspire everyone to learn together.
Role
Who you are
- We’re looking for someone who loves nothing more than dominating SERPs and optimizing page load speeds until they’re faster than the office WiFi on a Friday afternoon
- If you can spot a broken link from a mile away and get excited about a perfectly implemented hreflang tag, then this might be your dream job
- 5+ years of hands-on SEO experience, including managing large, complex websites using enterprise content management platforms (Drupal)
- Proven ability to lead global SEO strategies across multiple geographies and languages
- Experience collaborating across departments and teams in a fast-paced environment
- Strong understanding of technical SEO, site performance, and SEO tools (Google Search Console, SEMrush, Screaming Frog, etc.)
- Data-driven mindset with expertise in using analytics tools like Google Analytics to track and report on SEO performance
- Exceptional project management skills, with the ability to prioritize and manage multiple tasks simultaneously
Desirable
- Experience managing SEO for an enterprise-level SaaS product
- Familiarity with international SEO challenges, including hreflang tags, localization, and language optimization
- A strategic thinker with experience aligning SEO goals to business objectives and KPIs
- Strong communication skills with the ability to present insights and recommendations to stakeholders at all levels
- Experience working in education technology or a similar high-growth SaaS environment is a plus
What the job involves
- The Sr. Manager of Global SEO is responsible for setting the strategy and driving the results for the world's most trafficked education website, and one of the top 20 most visited sites globally. So you could say we take SEO pretty seriously. Like, "running a lighthouse audit at midnight for fun" seriously
- You’ll join the Digital Marketing team and work with a broad range of departments, including creative, content, web, analytics, demand generation, product marketing, international marketing and other key stakeholders
- You’ll be leading the charge to ensure our global web presence continues to outshine the competition, and working with an amazing team to do so
- Global SEO Strategy Development: Lead the creation and execution of a robust global SEO strategy across all Instructure web properties, ensuring alignment with overall business objectives
- International SEO Management: Oversee SEO strategies for multiple websites across different geographies and languages, driving traffic growth and improving search visibility in key markets
- Cross-Functional Collaboration: Work closely with teams across creative, web, analytics, demand generation, and product marketing to ensure SEO best practices are embedded across all digital initiatives
- Performance Analysis & Reporting: Continuously monitor, report, and optimize SEO performance using advanced analytics. Identify new growth opportunities and areas for improvement. Create and maintain quarterly SEO reports for stakeholders, including analysis and recommendations
- Technical SEO Leadership: Guide and support two technical SEO specialists in implementing technical improvements, solving site performance issues, and optimizing site architecture
- Content Optimization: Partner with content teams to ensure content is SEO-optimized, following best practices for keyword strategy, on-page SEO, and user experience
- Trend Analysis: Stay ahead of the latest SEO trends, search algorithm updates, and digital marketing innovations to continuously evolve strategies
Application process
- All Instructure employees are required to successfully pass a background check upon being hired
Our take
Instructure is an education technology company, creator of the Canvas Learning Management Platform that allows schools to build the digital learning environment that meets the unique challenges faced by their institution. The platform simplifies teaching, elevates learning, and eliminates the headaches of supporting and growing traditional learning technologies.
The Canvas platform has grown to become a key part of a large number of educational institutions, from pre-school to higher education and beyond. Much of Instructure's workforce is dedicated to R&D, which is unusual for a company of their size, and shows their focus on innovating.
Founded back in 2008, the company has claimed numerous successes, including going international and hitting the $1 billion market cap. It has made a number of acquisitions, most recently of Concentric Sky and LearnPlatform. The former saw Instructure incorporate Sky's "Badgr" into its ecosystem as "Canvas Badges", whereas the latter adds evidence-based insights to the platform - both cementing its commitment to building the education industry's most integrated teaching and learning platform to support lifelong learning.
Instructure was itself acquired in 2024 by KKR, which will support a broad-based equity ownership program for Instructure employees. This strategy is based on a strategy of employee ownership as a cause of stronger companies. The move is a promising one considering KKRs track record of acquired companies, but time will tell how Intructure fares.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jun 2016
$4m
SERIES A
Aug 2015
$1.5m
CONVERTIBLE
Total funding: $5.5m
Company benefits
- Equity and 401k
- Medical, dental, disability, and life insurance
- HSA program, vision, voluntary life, and AD&D
- Tuition reimbursement
- Work-from-home flexibility and flex time off
- Gym club reimbursements and rewards-based fitness tracking
- Professional learning and career development opportunities, including Basecamp Employee Development Week!
- An innovative community of passionate educators and learners
Company values
- Openness - We’re open to new people, new ideas, and new opportunities. We strive to be collaborative in our projects, transparent about our intentions, and curious about how things work and how to make them better. Open minds open doors
- Relationships - We're all about building meaningful relationships based on trust, respect, and mutual success, whether they're peer-peer, teacher-student, manager-employee, or company-customer. People come first
- Equality - We aspire to offer an inclusive and welcoming culture, and we believe people deserve equal access to opportunities and resources. You can't have equality without equity
- Ownership - We're all accountable for excellence in our work and our actions, and we stand behind our products and services. Say. Do. Repeat
- Simplicity - Our software makes lifelong learning easier. We strive for clarity and ease of use across the board, from product design to communication to customer experience. Simpler is smarter
Company HQ
Cottonwood Heights, UT
Articles
Leadership
Steve Daly
(CEO, not founder)They have a BS in Mechanical Engineering and a MBA in Strategy and Finance with more than 20 years experience in hardware and software industries.
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