Senior Business Marketing Lead, Reddit
Retail & Consumer Packaged Goods
$180.2-252.3k
+ equity
More information about location
Online platform for thoughts, experiences and discussions
Be an early applicant
Online platform for thoughts, experiences and discussions
1001+ employees
Be an early applicant
$180.2-252.3k
+ equity
More information about location
1001+ employees
Company mission
To empower communities, and make their knowledge accessible to all.
Role
Who you are
- The ideal candidate is a strategic thought leader with strong analytical skills that enable them to use data and insights to inform storytelling, develop effective go-to-market campaigns, and measure success.
- Excellent communication and project management skills, and a track record of creating marketing content and sales collateral that drives results, are a must
- The candidate’s experience must demonstrate the ability to collaborate cross-functional teams and stakeholders (locally and globally) to find solutions and scale marketing messages
- Significant experience crafting and successfully executing a multi-channel go-to-market campaign is required.
- 15+ years of B2B marketing experience, within Retail accounts or agency relationships, and a strong track record partnering with Ad Sales to create executive-level collateral
- Experience leading GTM strategy in the US, with exposure to international markets and deep knowledge of digital/social media marketing
- Senior experience at ad platform
- Proven ability to develop impactful B2B content across organic and paid channels, with proficiency in analytics tools like GlobalWebIndex and Comscore
- Familiarity with Canva and a passion for or understanding of Reddit’s platform is a plus
What the job involves
- Our Audience Marketing team is hiring a Senior Lead position to lead marketing for our Retail and CPG verticals
- This role will be responsible for aligning with sales, product marketing, and insights to create data-backed business narratives and marketing materials to raise awareness and drive adoption of Reddit’s advertising solutions among advertisers.
- You'll create market-leading stories that drive the Retail business
- Leverage Reddit-unique insights for both client-level conversations and thought leadership
- Build stories that move our largest prospects and customers
- Develop market research with industry partners
- Lead marketing strategy for Retail and CPG, including identifying opportunities for scaled marketing programs, key industry events, and new narratives/content to bring our Reddit for Business message, solutions, and products to market
- Partner with Sales to create solutions that address customer challenges and turn them into opportunities via insightful content that drives results
- Leverage data/insights from the Insights team and from self-service tools to tell the story
- Partner effectively with cross-functional teams to develop content and ensure Reddit for Business messaging is integrated, actionable, and consistent
- Contribute to the broader business marketing roadmap and collaborate with marketing peers to support campaigns targeted to current and prospective advertisers
- Develop sales collateral including vertical narratives, presentations, pitch decks, playbooks, and other materials to support business growth
- Write marketing content for organic and paid media, webinars, blog posts, industry events, and whitepapers
- Evaluate and report on content and campaign metrics and iterate based on results
- Understand the needs of marketers in the retail industry and what is required to influence digital investment decisions
Our take
Reddits is an online platform that hosts thousands of message board communities (known as subreddits) designed to foster authentic human connection. With more than 100,000 communities covering everything from food, entertainment, and sports to niche interests for highly specific audiences, there's virtually a space for everyone.
The platform attracts over 52M daily users and more than 50B monthly page views. While these figures are smaller than those of social media giants like Facebook and X, Reddits stands out by offering easily discoverable communities where users can dive deep into virtually any topic imaginable.
Today, Reddit continues to grow its user base and expand its reach, remaining a unique hub for conversation,m connection, and shared interests. With its strong community-driven model and steady revenue streams, it's most definitely positioned to stay a central part of online culture for years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
57% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2021
$410m
SERIES F
Feb 2021
$250m
SERIES E
Total funding: $1.2bn
Company benefits
- Comprehensive health benefits
- Flexible vacation & Reddit global days off
- Family planning funds & 4+ months paid parental leave
- Personal & professional development funds
- Paid volunteer time off
- Workspace & home office benefits
Company HQ
SoMa, San Francisco, CA
Leadership
Steve Huffman
(Co-Founder & CEO)After co-founding Reddit in 2005, they stepped away from the company to co-found Hipmunk, where they were the CTO for 5 years. They returned to Reddit in 2015, and have been the CEO since.
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