Theatrical Marketing Manager, Amazon
Amazon MGM Studios Theatrical Marketing
CA$68.4-114.3k
The largest online retailer and technology provider
Posted today
The largest online retailer and technology provider
1001+ employees
Posted today
CA$68.4-114.3k
1001+ employees
Company mission
To be Earth's most customer-centric company.
Role
Who you are
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience with written and verbal communication and presentation
- 5+ years experience in theatrical marketing, or high-profile content marketing within the entertainment, media or creative industries
- Experience in traditional and digital advertising channels
- Strong stakeholder management and cross-functional collaboration skills
- Experience using data (Excel, Tableau, etc) to inform decisions
Desirable
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
- Experience managing multiple complex projects and adapting to change
What the job involves
- Amazon MGM Studios Canada is seeking dynamic Theatrical Marketing Manager to design and implement innovative marketing campaigns for our Canadian theatrical releases
- Based in Toronto, Canada, this role combines analytical prowess with creative marketing instincts to develop strategies that drive audience engagement and box office performance
- Develop comprehensive marketing strategies and activation plans for high-profile theatrical film campaigns
- Manage and optimize marketing budgets for assigned titles
- Analyze market trends and audience insights to refine campaign positioning
- Establish and monitor campaign KPIs and success metrics in collaboration with senior leadership
- Drive innovation in audience engagement strategies and emerging technologies
- Lead creative direction across all marketing assets for assigned titles
- Oversee localization of marketing materials
- Maintain brand consistency while ensuring maximum creative impact
- Direct and manage relationships with external creative partners
- Develop and execute comprehensive strategic media plans spanning traditional, digital and emerging platforms for assigned films
- Collaborate with media agencies on campaign optimization
- Foster strategic brand, media and co-promotional partnerships
- Align with domestic Media team on best practices
- Spearhead special projects and events to drive awareness
- Manage external agencies and stakeholders in campaign execution
- Partner with rest of Theatrical Marketing team on campaign development
- Coordinate with key stakeholders including distribution, PR, and domestic teams
- Ensure optimal theatrical visibility through distribution channels
- Provide creative leadership and inspire innovative solutions
Application process
- We thank all applicants for their interest, however only those interviewed will be advised as to hiring status
Our take
Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.
More recently, Amazon has been focused on leading the "third wave in digital advertising". Many businesses are now shifting ad dollars to retailers, which before would have been spent with online media platforms. Amazon's seen great success in the space, with its revenue from advertising now higher than its Amazon Prime membership scheme, audiobooks and digital music combined. This growth is particularly impressive considering its digital ad rivals (like Snap, Alphabet, and Meta) have suffered declines due to wider macroeconomic factors and Apple's iOS privacy changes.
Despite its dominant market position, Amazon will continue to be challenged over the next decade, including sustaining AWS's cloud dominance in the face of Google and Microsoft. On top of this, the company's e-commerce division is facing profitability problems despite its 2023 post-IPO debt funding of 8 billion. It will need to find new ways to stay above their competitors.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company HQ
South Lake Union, Seattle, WA
Leadership
Jeff Bezos
(Founder & Executive Chairman)Jeff is an American business magnate, media proprietor, and investor. As well as founding Amazon, Jeff founded Blue Origin, an aerospace manufacturer and sub-orbital spaceflight services company and also owns The Washington Post.
Andy Jassy
(President & CEO)Joined Amazon as a Marketing Manager in 1997. Developed AWS with Jeff Bezos, and became CEO of Amazon in 2021.
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