Senior Product Marketing Manager, Dropbox
Security and Governance
CA$138.6-187.5k
+ Corporate bonus program & Restricted Stock Units (RSUs)
More information about location
Smart workspace company
Posted today
Smart workspace company
1001+ employees
Posted today
CA$138.6-187.5k
+ Corporate bonus program & Restricted Stock Units (RSUs)
More information about location
1001+ employees
Company mission
Dropbox's mission is to design a more enlightened way of working.
Role
Who you are
- This role requires a deep understanding of IT and security buyer personas, cross-functional collaboration with Product and Sales teams, and an ability to translate complex security concepts into compelling business value
- 5+ years of experience in product marketing, solutions marketing, or related roles, ideally in B2B SaaS with a focus on security, compliance, or IT audiences
- Strong understanding of security, compliance, and governance trends, with experience marketing to IT and security decision-makers (e.g., CISOs, IT Managers
- Proven success in 0-1 product launches, driving adoption and market penetration for new solutions
- Exceptional ability to translate technical security concepts into clear, compelling narratives for business and technical audiences
- Experience developing sales enablement materials that drive measurable engagement and revenue impact
- Strong cross-functional collaboration skills, with the ability to work effectively with Product, Sales, and Marketing teams
- Analytical mindset, leveraging data to measure performance and optimize marketing strategies
Desirable
- Familiarity with SaaS security frameworks, compliance regulations (e.g., SOC 2, GDPR, HIPAA), or governance best practices
- Experience in both product-led and sales-led go-to-market motions
- Background in fast-paced, high-growth environments, managing multiple priorities
What the job involves
- Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights
- We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow
- We partner with teams across the company, including Product, Sales, and Engineering
- We are seeking a strategic and experienced product marketer to join us as Senior Product Marketing Manager, Security & Governance
- In this role, you will drive the development and execution of go-to-market strategies for Dropbox’s security, compliance, and governance solutions
- You’ll play a critical role in positioning Dropbox as a trusted partner for IT and security leaders, crafting compelling messaging, and enabling Sales with the tools they need to win
- You will leverage your expertise in security and compliance markets to develop differentiated positioning, lead 0-1 product launches, and optimize adoption strategies
- Market & Persona Expertise – Develop deep expertise in security and IT buyer personas, understanding their pain points, regulatory challenges, and decision-making processes
- Develop differentiated positioning – Craft compelling messaging, use cases, demos and business outcomes that clearly articulate Dropbox’s security and content access governance value proposition
- Analyze and optimize performance – Track and analyze pipeline, attach rate, adoption, and retention metrics, sharing actionable insights to improve business outcomes
- Product Launches – Drive 0-1 product launches and new feature rollouts, collaborating closely with Product, Sales, and Marketing teams to ensure strong adoption
- Go-to-Market Strategy - Develop and recommend GTM strategies for Dropbox’s security solutions, including pricing and packaging implications, and target audience segmentation. You will develop a point of view on how security features fit within Dropbox’s multi-product ecosystem and provide recommendations to maximize revenue, adoption, and competitive differentiation
- Sales Enablement – Create high-impact sales enablement assets (e.g., battlecards, pitch decks, FAQs, competitive insights) to help Sales and Customer Success teams engage security-conscious buyers effectively
- Content Strategy & Development – Lead the development of thought leadership content, whitepapers, customer case studies, and solution briefs that reinforce Dropbox’s security expertise
- Market Intelligence - Responsible for analyzing industry trends, customer needs, and competitive dynamics to inform go-to-market strategy, product positioning, and bundling decisions
Our take
Dropbox started by helping people bring together their files in one central place. The contents of these folders are synchronised to Dropbox's servers along with other computers and devices where the user has installed Dropbox, keeping the same files up-to-date across all devices.
Nowadays, there are lots of competing companies in cloud storage, and some with better distribution (e.g. Google and Apple). This explains why Dropbox is making a big push to reinvent itself after a fairly disappointing run since its IPO in 2018. The new Dropbox turns folders into "Spaces", which are collaboration hubs for teams, complete with comment streams, artificial intelligence tools and integrations into services such as Slack.
The company continues to build out its offerings through acquisitions, such as that of Formswift, bolstering its end-to-end agreement workflow capabilities. Indeed, It's very clear that Dropbox is trying to make a big move from being just a storage company. This seems to be a necessary move given the competitive nature of the industry it is operating within.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
3% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2014
$350m
SERIES C
Oct 2011
$250m
SERIES B
Total funding: $607.3m
Company benefits
- Medical, dental, and vision coverage
- We offer a generous company contribution toward individual medical, dental, and vision insurance coverage, including contributions toward dependent premiums
- Keep sharing and collaborating with friends and family even when you’re not at work with free Dropbox space for your whole crew
- Take the vacation you’ve always dreamed of with up to four consecutive weeks of paid time off
- Celebrate common holidays without your paycheck taking the hit with 11 company paid holidays
- Each Dropboxer has access to 32 hours of paid volunteer time off each year that they can use to support the causes close to their hearts
- We regularly offer panels and seminars featuring the best minds in tech, talent, diversity, and beyond that any Dropboxer can attend from the comfort of their home
- No two Dropboxers are the same, and their benefits shouldn’t be either. Our Perks allowance empowers employees to customize their benefits in line with what really matters to them
Company values
- Be Worthy of Trust - Millions of teams trust us with their most important information. But this trust can vanish in an instant. That’s why integrity is the foundation of our culture. We do the right thing, even when nobody’s looking. And we’re honest—even when it’s uncomfortable
- They win, We win - Our customers come first. So we put in the work to deeply understand them. We ask, “Who’s the customer?” and “What do they really need?” When they succeed, our business (and everything else) falls into place
- Keep it Simple - Simple things work better—and make more sense. So we build products that do a few things really well. And we don’t overcomplicate life at Dropbox, whether it’s a plan or a process. Getting to simple isn’t always easy, but it’s worth the effort
- Own it - We take responsibility for our work, from start to finish. When we get stuck, we unblock ourselves. When something goes wrong, we don’t ask, “What did they screw up?” but “What could I do better?” We learn from our mistakes and keep going—until we have real impact
- Make work Human - Our mission is to design a more enlightened way of working, for Dropboxers and the world. So we make products that prioritize our needs as humans. And we build a compassionate culture where you can do your best work—no matter who you are or where you’re from
Company HQ
Mission Bay, San Francisco, CA
Articles
Leadership
Arash Ferdowsi
(CTO)Studied Computer Science at MIT before founding Dropbox straight out of university
Drew Houston
(CEO)Studied Computer Science at MIT before founding Dropbox straight out of university
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