Senior Content Marketing Manager, Rightway

• Bachelor degree required
• Experience marketing to employers, health plans, and brokers within the healthcare/technology landscape
• A creative storyteller with 7+ years of experience in content marketing with a strong focus on video production and thought leadership
• A hands-on team member who can manage multiple projects while keeping an eye on the big picture
• A strategic thinker with exceptional writing and editing skills, able to translate complex ideas into clear, engaging content
• Organized and detail-oriented, with excellent project management skills and a passion for delivering high-quality work
• Experienced in creating content for both B2B and B2C audiences, with a deep understanding of their unique needs

Desirable

• We’re looking for a Senior Content Marketing Manager to lead the creation of engaging, high-quality content that tells our story and showcases our expertise
• In this role, you’ll focus on producing impactful written and video content, driving thought leadership initiatives, and managing creative and content agency partnerships. You’ll play a pivotal role in shaping our brand narrative and ensuring our content resonates with our target audiences
• Develop thought leadership and product content such as eBooks, guides, articles, reports, case studies, and videos
• Create content that engages both B2B and B2C audiences, ensuring it resonates with each group’s unique needs
• Oversee end-to-end video production, from concept to editing and final delivery. Videos will include explainer videos, animations, and branded storytelling
• Work closely with the product, growth, and member marketing teams to align content with campaign strategies, ensuring consistency across channels and maximizing impact
• Develop and maintain a content calendar aligned with business objectives and Rightway’s campaign plan
• Collaborate with subject matter experts to create clear, impactful content
• Manage relationships with agencies, video production vendors, and freelancers
• Ensure all content is delivered on time, on budget, and on brand
• Track and analyze content performance to optimize strategies and maximize impact