Senior SEO Manager, Later
$130-150k
3+ days a week in office
Social media marketing scheduling platform
Be an early applicant
Social media marketing scheduling platform
1001+ employees
Be an early applicant
$130-150k
3+ days a week in office
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- 5–7+ years of SEO experience with proven impact in SaaS, PLG, or B2B tech environments
- Track record of driving measurable growth through SEO (traffic, conversions, pipeline)
- Advanced proficiency in on-page, off-page, and technical SEO
- Hands-on experience with tools such as SEMrush, Ahrefs, Screaming Frog, Moz, GSC, GA4, Amplitude
- Strong background with CMS platforms (preferably Contentful), including structuring and optimizing workflows
- Experience managing authority-building efforts and backlink acquisition
- Strong analytical skills; comfortable with keyword data, content performance, and attribution
- Excellent communication and collaboration skills; able to influence across technical and creative teams
- Familiarity with Generative Engine Optimization (GEO) and AI-powered search visibility
- Experience in creator/social media marketing space
- Knowledge of Google Tag Manager, A/B testing tools, or data visualization platforms (Looker, Supermetrics)
- Basic knowledge of HTML, CSS, and JavaScript
- Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear
- Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights
- Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement
- Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high
- Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth
- Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity
What the job involves
- We’re looking for a Senior SEO Manager to lead Later’s organic growth engine and drive measurable impact across demand generation
- In this role, you’ll be both a strategic leader and a hands-on practitioner—developing and executing SEO strategies that grow qualified traffic, improve conversion rates, and strengthen Later’s authority in the creator and social media space
- Reporting to the VP of Demand Generation, you’ll own Later’s SEO roadmap, partner cross-functionally with Web, Product Marketing, and Content teams, and set high standards for technical and content-driven SEO execution
- This is a critical, high-visibility role across all lines of business (Later Influence, Later Social, and Mavely) with direct impact on revenue growth and regular exposure to senior leadership
- You’ll also lead and mentor one direct report
- Own Later’s full SEO strategy across technical, on-page, content, off-site, and AI search to drive sustainable, high-quality organic growth across all three lines of business
- Define SEO goals, KPIs, and reporting frameworks that connect performance to revenue growth
- Provide actionable insights to Demand Gen, the broader marketing team, and senior leadership on trends, opportunities, and performance
- Lead keyword research, content gap analysis, SERP opportunity assessments, and AI search opportunities to inform actionable strategy
- Create and deliver SEO-driven content plans, including briefs, page structures, and leveraging proprietary data for E-E-A-T methodology
- Execute advanced on-page optimizations (metadata, internal linking, schema, site architecture)
- Manage technical SEO initiatives—site speed, Core Web Vitals, structured data, crawl/indexation, and CMS optimization (Contentful)
- Build scalable frameworks for monitoring rankings, visibility, and performance across key search queries
- Drive off-page SEO efforts, including authority-building strategies and high-quality backlink acquisition
- Regularly audit and revitalize content for freshness, keyword alignment, and competitive differentiation
- Partner with Analytics and Data teams to ensure Amplitude, GA4, and GSC insights fuel revenue-focused decisions
- Serve as Later’s SEO lead, collaborating with Web, Content, and Creative teams to deliver integrated campaigns
- Partner with Content on an SEO-driven content plan, embedding E-E-A-T methodology and 10x competitor strategy
- Partner with Web for technical SEO, site health, and on-site optimizations
- Partner with Product Marketing to embed SEO into GTM motions and campaign planning
- Mentor junior SEO contributors (current or future) and establish SEO best practices across teams
- Contribute to weekly, monthly, and quarterly planning within Demand Gen and cross-functionally
- Act as the hands-on manager and subject matter expert for SEO at Later
- Balance day-to-day execution with setting strategy, frameworks, and processes for scalable growth
- Foster a culture of testing, learning, and continuous optimization
- Stay ahead of evolving SEO landscapes including AI search (GEO, SGE, Perplexity, ChatGPT Overviews) and voice/social search
- Monitor competitors and industry leaders, identifying opportunities to differentiate Later
- Share insights and evangelize SEO best practices across Marketing and Growth teams
- Within the first 90 days, you’ve delivered a full SEO audit, identified quick wins, launched initial priority initiatives, and built dashboards that clearly connect SEO performance to revenue
- By 6 months, SEO is driving measurable growth in trials, mid-market/enterprise leads, and creator sign-ups, with best practices embedded across Content, Web, and Marketing
- Later consistently ranks on the first page (and top 3) for high-priority keywords across all lines of business, with improvements in Core Web Vitals, site speed, and indexation
- Later is recognized as an authority in the space, with high-quality backlinks, top-tier press mentions, and a scalable roadmap for continued growth in AI and emerging search channels
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company HQ
Chinatown, Vancouver, BC
Leadership
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
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