Head of Brand and Content, Attest
£95-115k
1-5 days a week in office
Making consumer research simple
Open for applications
Making consumer research simple
21-100 employees
Open for applications
£95-115k
1-5 days a week in office
21-100 employees
Company mission
Making it simple and fast to uncover opportunity with consumer data.
Role
Who you are
- 7+ years B2B SaaS content marketing and brand strategy experience with proven ability to scale content operations, build brand awareness, and drive demand generation across multiple channels
- Leadership experience managing direct reports, cross-functional stakeholders and agencies in data-driven environments
- Strategic thinking with hands-on execution and an AI-centric mindset
- Expertise in marketing automation and AI/ML technologies
- Performance accountability with clear ROI and business impact measurement
- Exceptional communication and presentation skills, capable of articulating complex strategies to diverse stakeholders
- Ability to foster a culture of continuous learning and innovation, particularly regarding emerging technologies
- B2B SaaS experience with understanding of complex customer journeys and stakeholder needs
- Proficiency in optimization techniques and A/B testing methodologies
- Performance accountability for brand and content strategy across all touchpoints and experience in crisis communications and reputation management within a B2B context
What the job involves
- We're seeking a Head of Brand and Content who will lead and execute the strategy that positions Attest as the definitive consumer insights platform for global B2C brands in this next stage of growth
- This role combines traditional brand management expertise with cutting-edge AI capabilities to drive scalable growth, enhance customer engagement, and maintain competitive advantage in the rapidly evolving B2B SaaS landscape
- Lead a comprehensive brand evolution initiative, reimagining brand positioning, developing visual identity, and market presence to align with ambitious business growth targets
- Develop and implement comprehensive brand and content strategy aligned to business objectives and tailored to our Ideal Customer Profile (ICP)
- Create global editorial plans with clear monthly and quarterly goals based on market research and competitive intelligence
- Build, train, and lead content and brand team members while managing cross-functional stakeholders and agencies in data-driven environments
- Serve as brand guardian across all touchpoints, articulating complex strategies to diverse stakeholders while ensuring consistent brand experience
- Establish scalable systems for content operations and brand consistency
- Build brand equity through evolving design identity and tone of voice, telling our brand story and leveraging executive team and insights experts as thought leaders
- Leverage Public Relations to amplify brand narrative and thought leadership, driving awareness, credibility, and positive brand perception with our ICP
- Develop and maintain brand positioning strategies in partnership with the Senior Product Marketing Manager
- Maintain comprehensive brand guidelines and tone of voice frameworks for company-wide consistency and scaling
- Drive measurable business outcomes through brand-aligned content that moves prospects through the buyer journey
- Lead AI-assisted content creation workflows, utilizing tools like GPT-4, Claude, and Jasper for ideation, copywriting, and content scaling
- Create and manage content for blogs, whitepapers, case studies, social media, email campaigns, and sales enablement materials
- Develop and execute data-driven comprehensive content strategies aligned around clear ROI metrics including impressions, clicks, and AI optimization
- Deliver hyper-personalized content experiences across multiple ICP touchpoints
- Own the website strategy in partnership with Head of Growth Marketing
- Develop content strategies optimized for both traditional search engines and emerging AI-powered search platforms while maintaining human readability and engagement
- Create comprehensive content clusters and topic authority frameworks leveraging keyword research and semantic analysis tools
- Identify content gaps and emerging search trends for strategic content planning that keeps us ahead of the curve
- Design and execute omnichannel brand experiences that leverage AI for personalization and optimization
Salary benchmarks
Our take
Businesses are constantly seeking new ways to understand trends, grow in new markets, and explore innovations. However 99% of the questions businesses would love to explore go unanswered.
The steps required to launch a survey have typically been cumbersome. Attest have built a platform that is self-serve, and allows companies to ask targeted questions from a wide range of audiences.
The traditional research market is worth $76 billion, and yet it only serves a fraction of those who would benefit from fast and reliable consumer insights.
Attest is currently focused on larger customers such as Heineken, Boots, Samsung. They are also seeing demand from smaller players such as Monzo and Nutmeg, showing the size of the opportunity.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Nice people
"Fundamentally Attest is a *very* people first company. It really goes over and above looking after employees. I think this was really demonstrated..."
Funding (last 2 of 5 rounds)
Oct 2021
$60m
SERIES B
May 2020
$15m
EARLY VC
Total funding: $95.5m
Company benefits
- EMI share options in the company so that as the business succeeds, so do you!
- Benefits to support your career development and growth, including a career growth and development budget of £/$250 We’ll even give you £300/ $300 to set up your home office
- We offer benefits that support your physical and mental health. These include enhanced sick pay, and access to private and therapy through Spill
- Family-friendly policies from your first day of employment, such as enhanced parental leave with primary careers receiving 18 weeks fully paid leave and secondary careers receiving 4 weeks full pay. We also have a fertility treatment and family support policy which include paid leave for those going through treatment and their partners. Should the worst happen, we have a pregnancy loss policy with paid time off to support you through this time
- Spend up to 1 paid day per quarter – Give back days – giving back to your community or supporting your favourite charity
- An open, inclusive and supportive team where everyone is valued and all ideas and suggestions are welcomed
- 25 days paid holiday per year, increasing to 26 after 3 years service and 27 after 4 years service. This is in addition to local public holidays and an additional average of 2 days off during the festive season. You can also take one month's fully paid sabbatical after 4 years service
- To help you save for your retirement, you’ll be auto-enrolled to our group pension plan through Penfold when you join. You can maximise your pension contribution through the salary sacrifice scheme
- Work from anywhere – spend up to 20 days per year working abroad +/-4 hours from London
Company values
- Outcome Focused
- Embrace The Future
- Win together
Company HQ
London, UK
Articles
Leadership
Jeremy King
(CEO)Jeremy founded Attest following 9 years at McKinsey & Company. He originally trained as a scientist, holds an MBA from Harvard Business School and helps state primary schools with his charity work.
People progressing
Alyssa joined Attest in 2020 as a Product Manager and after multiple promotions is now leading the function as Product Director.
Graham joined Attest in 2022 as a Sales Development Representative in the New York office, after 11 months was promoted to a Senior Sales Development Representative and was then quickly promoted to Account Executive.
Sam joined attest in 2019 and has progressed from a Client Experience Executive, to Head of Consumer Research to Director of Consumer Research to VP of Customer Success.
Diversity, Equity & Inclusion at Attest
Emily Meiklejohn (Talent Lead )
- We actively embrace and value all perspectives and strive towards making our workplace diverse and our processes fair, equitable and free from bias.
- At beginning of the hiring process, we ask candidates to complete a demographic survey to understand more about our talent pool, identifying if there are any trends as candidates progress through the process.
- 'Discover insights’ is one of our company values and we continually review how our candidate attraction and hiring processes are working to understand if they can be further optimised and are as inclusive as they could be.
- One of our core values is to 'Include Intentionally'. We want to ensure that you get the opportunity to shine at your interview so will ask if you need any reasonable adjustments.
- Examples of reasonable adjustments could include, more time for a task, asking for captions to be switched on during a video interview or asking for your interview to take time at a particular time of day because you are fasting, need to pray, take medication, need to do the school run or eat at a certain time. This list is not exhaustive so please get in touch to discuss any adjustments that you may need.
- We’ve adopted a hybrid working approach, where employees split their time between the office and their home / alternative place of work. You can find out how this works in practice by reviewing our Life at Attest Blog post: https://www.askattest.com/blog/life-at-attest/hybrid-and-flexible-working-at-attest
- We have a wide range of benefits designed to meet the diverse needs of our employees. We review our benefits annually as we understand that people's preferences may change.
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