Senior Alliance Product Marketing Manager, Veeam
$131.8-337.5k
+ Competitive performance-based bonus. Salary dependent on location
Data backup & recovery platform
Job no longer available
Data backup & recovery platform
1001+ employees
Job no longer available
$131.8-337.5k
+ Competitive performance-based bonus. Salary dependent on location
1001+ employees
Company mission
To empower every organization to not just bounce back from a data outage or loss but bounce forward.
Role
Who you are
- The ideal candidate brings a blend of strategic thinking, hands-on execution, and strong cross-functional leadership to drive measurable pipeline impact, market visibility, events, and joint customer success across priority alliances
- Veeam is seeking a self-starter who is dedicated to driving success and accountable for owning business success. Are you ready to help Veeam continue to dominate the Data Resilience and AI trust market?
- 5+ years of experience in product marketing, alliance/partner marketing, product management, or a technical marketing role within B2B software or high-tech industries. Preference in software, cloud, SaaS, data protection or security
- Bachelor’s degree in Marketing, Business, Computer Science, Engineering, or related field; MBA is a plus
- Familiarity with alliance models including technology partnerships, reselling, and ecosystem-driven GTM
- Proven experience developing and executing co-marketing or ecosystem GTM strategies with strategic alliance partners
- Strong ability to translate complex technical concepts into clear customer value and business outcomes
- Demonstrated data-driven mindset with experience defining KPIs and measuring marketing impact
- Excellent storytelling, writing, and presentation skills with an executive-level presence
- Ability to manage multiple initiatives autonomously in a fast-paced, dynamic environment
What the job involves
- Veeam is seeking a Senior Alliance Product Marketing Manager to lead go-to-market (GTM) strategy and execution with strategic technology and ecosystem partners
- This role sits within the Product Marketing organization and acts as the primary marketing interface between Veeam, strategic alliance partners, and internal stakeholders including Product Management, Alliances, Sales, and Field Marketing
- Veeam is seeking a self-starter who is dedicated to driving success and accountable for owning business success
- Own and execute the end-to-end marketing and GTM strategy for assigned OEM Infrastructure partners (such as HPE, IBM, Dell, and Lenovo), focused on joint success, differentiated positioning, and measurable business outcomes
- Develop integrated co-marketing plans aligned to alliance partner priorities, product roadmaps, and Veeam’s strategic initiatives
- Identify, plan, negotiate, and execute joint campaigns, content, digital programs, sales enablement, events, and promotions across the buyer journey (Awareness, Consideration, Decision)
- Translate technical and solution-level capabilities into clear, compelling value propositions for IT practitioners, IT leaders, cloud, and security audiences
- Develop and guide the creation of joint messaging, solution narratives, thought leadership, and enablement assets that amplify Veeam solutions through alliance channels
- Act as the voice of Product Marketing for alliances by ensuring consistency with Veeam Data Platform positioning while tailoring for partner relevance
- Partner closely with Alliance Managers, Product Management, Product Strategy, Sales, and Field marketing teams to align priorities and execute joint initiatives
- Ensure tight integration with core Product Marketing motions, leveraging insights, differentiation, and campaign learnings across teams
- Represent Veeam and alliance marketing efforts at industry and partner events as needed
- Manage joint Marketing Development Funds (MDF) programs and budgets in alignment with partner and Veeam priorities
- Define success metrics and rigorously track performance including pipeline, lead generation, deal influence, and revenue contribution toward business targets
- Operate with a test-and-learn mindset by pivoting programs based on data, feedback, and market dynamics
Our take
The increasing reliance of businesses on data and the growing volume of data generated make organisations more vulnerable to cyberattacks. Veeam is a leading provider of backup, recovery, and data management solutions, focusing on simplifying backups for virtual machines, achieving any recovery objective, maximising investments, and reducing management overhead.
Veeam continuously introduces product updates, recently including cloud-native solutions to protect data across AWS, Azure, and Google Cloud. The company currently safeguards data for over 400,000 customers worldwide, including over 80% of the Fortune 500 and 70% of the Global 2,000, with clients like Fujitsu, Siemens, and VW.
Its acquisition by Insight Partners in 2020 enables Veeam to expand into new markets, fueling its continued growth. Veeam is poised to remain a leader by driving industry innovation and staying ahead of increasingly sophisticated cyberattacks.
Freddie
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (1 round)
Jan 2019
$500m
GROWTH EQUITY VC
Total funding: $500m
Company benefits
- Unlimited paid time off, plus 3 global VeeaMe Days for self-care
- Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
- Medical, dental, and vision coverage from day one
- Mental health support, therapy sessions, and digital wellness tools via SupportLinc EAP
- 401(k) retirement plan with matching contributions up to annual limits
- Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
- AirVet: 24/7 virtual veterinary care at no cost
- Legal services, identity protection, and supplemental health insurance options
- Tax-advantaged spending accounts for healthcare, dependent care, and commuting
- Professional training and education, including courses and workshops, internal meetups, and unlimited access to our online learning platforms (LinkedIn Learning, Athena, O’Reilly) and mentoring through our MentorLab program
Company HQ
Lakeview, Kirkland, WA
Leadership
Anand Eswaran
(President & CEO)Former President and Chief Operating Officer at RingCentral, Founding Advisory Board Member of the Technology Services Industry Association (TSIA), and former Corporate Vice President (various departments) at Microsoft. Previous Vice President of Global Services at SAP (Executive), Hewlett-Packard, and Vignette Corp.
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