Media Strategy Associate, Kargo
$65-73k
OTE
Mandatory Mondays in Office
4 days a week in office
Mobile advertisement platform
Open for applications
Mobile advertisement platform
501-1000 employees
Open for applications
$65-73k
OTE
Mandatory Mondays in Office
4 days a week in office
501-1000 employees
Company mission
Kargo's mission is to empower advertisers to break convention and build connections with consumers on the most important screen today—the phone.
Role
Who you are
- 1-2 years of experience
- Bachelor's degree in a related field or internship experience
- Interest in media, technologies, and a desire to keep informed of new trends
- Proficient in MS Excel and all other MS Office Tools
- Proficient in Google Slides and all other Google Suite tools
- High level of accuracy and attention to detail
- Professional maturity, integrity, discipline and a positive attitude
- Excellent written communication and presentation skills
- Ability to work on your own as part of a distributed team
- Understanding of online advertising
- Highly creative and strategic; proactive; strong organizational skills; effective communicator
- Self-motivator with the ability to thrive in a fast-paced environment with multiple projects and tight deadlines
- Demonstrated ability to think outside the box and take initiative in order to solve problems as they arise
What the job involves
- This person will be responsible for developing inspiring, innovative, and strategic digital marketing plans for top tier advertisers along with providing support for client’s day to day needs to ensure expected delivery and client satisfaction
- You must have a finger on the pulse of the industry and its competitive trends, be forward thinking and not afraid to voice suggestions and propositions
- Work under the direction of the Manager, Media Strategy to enhance and further develop the overall design of the Kargo’s sales materials
- Partner with front-line sales to conceptualize, write and present (internally & externally) strategic marketing proposals in response to Advertiser RFPs, including creative brainstorms to come up with original, inspiring ideas that meet advertiser’s objectives and leverage our best assets
- Design strategic learning agendas for top tier clients, leveraging knowledge of third party research vendors
- Maintain working knowledge of clients’ business including performance with Kargo, competitive set, revenue reports, upcoming releases, and KPIs. Ability to analyze data and make recommendations – a must
- Proactively create collateral to entice advertisers and generate leads
- Leverage your PPT expertise and presentation-development skills to deliver comprehensive, strategic, and exciting pitch decks and presentations
- Work with Design to create sales comps (no knowledge of design tools needed), and Research to craft compelling data-driven stories
- Act as a sales product gate-keeper by understanding all of the functionality and best practices for each product we sell; package knowledge into sales materials and communicate information clearly to front-line team and Advertisers
Our take
The way in which advertisers reach out to their audiences has changed dramatically over the last decade, primarily due to the invention of the smartphone. Whilst mobile ads have existed since the beginning of smartphones, most rely on technology that was built for desktops, resulting in bad advertising and missed opportunities.
Kargo provides a mobile advertising platform for marketers and publishers, helping them to deliver better business outcomes by leveraging advertising technology designed specifically for mobile. The company achieves this by directly integrating optimised impressions from the best-performing publishers within its specialised supply, using tangible identity metrics to analyse and improve advertiser KPIs, and overall, by facilitating personalised, mobile-optimised advertising.
The company acquired Videobyte (a video advertising platform for Connected TV) in early 2023 to expand operations into the relatively young digital TV industry and its lucrative TV formats. Bringing video, publisher tools, and unique formats to Kargo's omnichannel, this acquisition indicates a diversification of media for the advertising provider, which already has a firm grip on both mobile and desktop advertising platforms. 2025 funding is being used for R&D of new AI-powered products and to broaden market reach.
Steph
Company Specialist at Welcome to the Jungle
Insights
20% employee growth in 12 months
Company
Company HQ
Lower Manhattan, New York, NY
Leadership
Karry Kargman
(Founder & CEO)Experience as Corporate Business Developer for Intel Venture and Corporate Strategist for Intertainer.
Salary benchmarks
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