Law Enforcement Marketing Manager, Auror

• You bring structure to chaos, confidence to complexity, and empathy to every customer touchpoint
• You know how to design and drive successful onboarding programs while continuously improving them
• SaaS Onboarding experience: You have 5 to 8 years of experience in Onboarding within SaaS, working with MM customers
• Hospitality background: Experience working with hospitality or restaurant clients
• Communication and stakeholder management: You communicate clearly and confidently, building strong relationships with stakeholders at all levels and acting as a trusted advisor
• Exceptional project management: Able to manage multiple workstreams, coordinate cross-functional teams, and deliver exceptional time to value and successful product adoption outcomes
• Customer value driver: You’ll be able to adapt your approach to the customers strategy, offering best practice guidance and ensuring you are setting them up for long term success
• Drive to build: You have experience building and refining standard operating procedures and scalable processes that improve customer experience and internal efficiency
• You take responsibility for solving problems and improving processes, and think long-term about impact
• Startup mindset: You thrive in fast-paced, early-stage environments, move quickly, and take initiative to maintain momentum and resolve issues efficiently
• You are comfortable with ambiguous environments, multitask effectively, and remain calm under pressure
• You understand law enforcement engagement. You know how to communicate with agencies and public safety professionals, and can translate product capabilities into operational benefits that resonate with their day-to-day realities
• You build marketing assets that get used. You've created enablement toolkits, sales collateral, event materials, and content that actually support customer-facing teams. You capture success stories and turn them into compelling proof points
• You're a collaborative partner. You work effectively across customer success, sales, communications, and law enforcement teams to understand needs and deliver practical marketing support. You influence through partnership and make others' jobs easier
• You're mission-driven. Retail crime impacts communities, store employees, and local commerce. You care about creating safer environments and want your marketing work to support teams making real-world impact
• You execute with strategy in mind. You balance big-picture thinking with hands-on execution—whether that's planning event strategy, creating pitch decks, or developing targeted content. You adapt quickly, work independently, and use data to inform your decisions
• We are looking for people who demonstrate a strong alignment to our Guiding Principles
• If you’re not sure that you tick all the boxes but feel you’re close to what we’re looking for, please apply anyway! We’re proud that Auror is a place where everyone can learn and grow so we’d love to hear from you

Desirable

• As our Law Enforcement Marketing Manager, you’ll support Auror’s mission to reduce retail crime by enabling responsible collaboration between retailers and law enforcement
• You’ll partner closely with our retail Customer teams, Global Law Enforcement team, and the wider Trust & Safety function to deliver targeted, practical marketing and enablement that supports retail crime prevention initiatives
• Your work will center on two key outcomes: expanding the Auror retailer network and increasing the effective, appropriate use of Auror’s platform by law enforcement in support of retail customers.
• You’ll translate Auror product offerings and customer success stories into enablement materials and collateral. These assets will support joint retailer–law enforcement customer engagement, campaigns, conferences, and events
• Support the post-purchase activation of Auror subscriptions and the Retail Crime Hub for Axon bundled law enforcement forces with targeted assets and materials to support their Organized Retail Crime (ORC) investigations.
• Develop messaging that shows the value proposition and positioning for the law enforcement segment which speaks to product capabilities into operational benefits for agencies
• Develop differentiated positioning and messaging for campaigns and content against competing solutions (RMS systems, regional task forces, manual processes & competing Organized Retail Crime platforms)
• Work with Law Enforcement team to identify sales and enablement needs then partner with the Enablement Team to produce the right materials such as toolkits: pitch decks, demo scripts, explainers, one-pagers, ROI calculators, objection handling
• Work with Law Enforcement, Communications and Customer teams to capture and appropriately market law enforcement win stories as proof points demonstrating impact
• Align with Customer Success on onboarding, adoption, and expansion playbooks for agencies
• Support the development and upgrade of sales enablement assets for Axon sales teams
• Support the team with law enforcement specific talking points, presentations, and strategic insights
• Contribute to the leadership, planning, support and execution of law enforcement event participation from a marketing perspective to ensure Auror shows up purposefully, is known prior to participation and participation and exposure is maximised
• Collaborate with relevant teams on targeted law enforcement specific content assets: whitepapers, webinars, podcasts, conference presentations, blog posts
• Ensure Auror enablement materials and assets demonstrate Auror’s UVP with respect to competitor positioning and market movements in the public safety technology space
• Partner with content team to build agency-focused content strategy and editorial calendar
• Work with communications and law enforcement success functions to capture real world law enforcement wins and insights and translate this into tangible content for Auror marketing and customer conversation purposes
• Collaborate closely with the Law Enforcement team, Trust & Safety and Communications teams and Customer teams to understand the need for and shape of law enforcement content, to provide tangible marketing support that supports execution
• Act as a voice within the wider marketing team for law enforcement specific content where there is cross over between retailer and law enforcement customers (for example, Auror Connect events)
• Produce work that is data informed with market insights (including competitor insights) and make use of Auror housed data for effective targeting
• You'll be reporting to Jessica Morrow, Director of Marketing North America

• You'll be asked to submit a cover letter as part of your application. While this is optional we do encourage it, as we find cover letters can tell a story that resumes alone often cannot. Our hiring team love to understand what attracted you to this role and why you are excited about the opportunity to join Auror
• Once you apply, you’ll hear from us to acknowledge your application. If you have questions about any of the above, or if you have any accessibility requirements, we’ll be able to help you from there
• The deadline for applications is 28 February 2026