Director of Originals Marketing, Warner Bros Discovery
Global Strategy
More information about location
Office located in Chiswick Park Building, London
Entertainment company
Be an early applicant
Entertainment company
1001+ employees
Be an early applicant
More information about location
Office located in Chiswick Park Building, London
1001+ employees
Company mission
To take the world’s greatest possibilities and make them a reality - creating impact, inspiring imagination, and building connections.
Role
Who you are
- This role is ideal for a senior-level marketer with deep expertise in integrated and international marketing—someone who thrives in complex global structures, works autonomously, and brings strong communication, innovation, and problem‑solving skills
- Proven marketing experience, ideally within entertainment or streaming
- Experience with client business and international marketing
- Strong presentation and deck‑building expertise
- Ability to manage multiple priorities with speed and accuracy in a fast‑paced, evolving environment
- Strength in giving constructive feedback and guiding teams toward solutions
- Outstanding project management and organizational abilities
- Crisis management skills—resourceful, calm under pressure, and solution‑oriented
- A leadership approach that fosters empathy, inclusion, and a positive, collaborative working culture
What the job involves
- We are seeking a visionary and globally minded Director, Originals Marketing, Global Strategy to join our team
- In this role, you will act as a strategic partner across the entire lifecycle of original series campaigns originating from the US, ensuring they resonate with audiences around the world
- You will embed directly into campaign development, partnering with regional and international teams to shape strategy, enhance creative alignment, and drive global impact
- As a key connector between markets—including the US, Europe, Latin America, Asia, Australia and New Zealand—you will ensure our marketing approach reflects cultural insights, maintains cohesion, and delivers meaningful engagement across borders
- Lead and support the strategic development and regional management of global series campaigns—from early upstream planning through to international rollout
- Identify innovative, scalable campaign tactics that spark conversation and generate earned media across markets
- Collaborate on the creation of global, scaleable campaign tactics, enabling cross-functional execution
- Serve as a key point of contact for international markets, programming teams, and showrunners to support global campaign alignment
- Establish, document, and socialize best practices while helping improve processes and workflow across teams
- Partner extensively with cross‑functional teams—including Originals Marketing, Regional & Country Marketing, Brand Marketing, Global Ops, Legal, MR, Publicity, Events, WB Sales & Marketing, and more—to drive strategy, campaign roadmaps, briefs, timelines, and IP-related initiatives
- Apply deep understanding of global markets, cultural nuances, and audience behaviours to inform strategy and creative development
Application process
- End Date: March 4, 2026
Salary benchmarks
Our take
Warner Bros Discovery (WBD) is an entertainment company formed from the 2022 merger of Warner Bros and Discovery. It is a leader in the creation, production, distribution, licensing, and marketing of content, with Warner Bros alone boasting a huge library – more than 100,000 hours of programming – before the companies were joined. WBD’s portfolio includes Discovery Channel, Warner Bros. Entertainment, Discovery+, HBO Max, and franchises like “Batman” and “Harry Potter”.
Both of the company’s previous businesses have operated throughout the digitisation of the media space. David Zaslav, CEO of WBD, headed Discovery during its expansion into digital media, to make it a “content company” over a “cable company”. The recent focus for Warner Bros has been on next-gen distribution efforts, expanding the availability of its content across platforms and devices to reach the modern viewer. The new company has plans to migrate to one tech stack, which will require extensive retooling, as well as exploring cost-saving automation opportunities for its operations.
Since the merger, the new giant that is Warner Bros Discovery has had a shaky start, forcing the company to wind down operations and cut back on content, which included the very public scrapping of the “Batgirl” movie. However, it now seems the company may have been ahead of the curve, as a wider trend of cutbacks has been seen from peers in the space. This early move, combined with a hyper-focus on cash generation, seeks to establish WBD as an outperformer in an industry on the downturn.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Company HQ
Midtown Manhattan, New York, NY
Leadership
David Zaslav
(CEO & President)Spent 17 years at NBCUniversal including as President of NBC Cable LLC and NBC Media LLC.
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