Digital & Performance Marketing Specialist, Absolute Security

• 2-5 years of experience in marketing with demonstrated experience in performance marketing and paid advertising
• Proven track record of managing and optimizing paid campaigns with measurable results
• Strong analytical skills with experience using analytics platforms (Google Analytics, platform-specific reporting tools, etc.)
• Proficiency in creating reports and dashboards that clearly communicate performance metrics and ROI to various stakeholders
• Highly adaptable to changing priorities
• Comfortable presenting campaign performance data and insights to cross-functional teams and senior leadership
• Possess strong skills in digital marketing strategies as well as the ability to analyze data and make recommendations to improve campaign performance
• Strong organizational and project management skills as well as the ability to prioritize tasks effectively in a deadline-driven environment
• Excellent interpersonal skills and the ability to collaborate with cross-functional teams

Desirable

• Absolute, the leader in cyber resilience, is seeking a Digital & Performance Marketing Specialist to assist the marketing department with various programs and initiatives. Top candidates will possess excellent communication and time management skills and meticulous attention to detail
• Campaign Development: Develop and execute digital marketing campaign strategies across multiple channels inclusive of email, ads, and our website chat bot
• Campaign Optimization: Assist in optimizing these channels to improve campaign outcomes
• Performance Marketing: Plan, execute, and optimize paid advertising campaigns across Google Ads, LinkedIn, and other digital platforms to drive qualified leads and maximize ROI
• Conversion Rate Optimization: Monitor and analyze landing page performance, A/B test creative assets, ad copy, and campaign targeting to improve conversion rates
• Budget Management: Track and manage performance marketing budgets, ensuring efficient allocation across channels and campaigns
• Analytics and Reporting: Create regular reporting showcasing campaign performance, insights and recommendations, including detailed performance marketing metrics such as CPL, CPA, ROAS, and attribution analysis
• Advanced Reporting: Build comprehensive dashboards and reports that track the full customer journey from initial touchpoint through conversion, providing actionable insights to stakeholders
• Data Analysis: Conduct deep-dive analysis on campaign performance data to identify trends, opportunities, and areas for improvement across all marketing channels
• Webinar Production and Reporting: Set-up and produce webinars as well as ensuring reporting data is properly imported into our systems for follow-up/lead nurturing
• Trends and Best Practices: Stay updated on digital marketing trends, tools and best practices
• Collaborate with the marketing team to align digital campaigns with our brand and business goals
• Contribute to a positive and collaborative environment that encourages information sharing, team-based success, and a strong focus on results
• Protect the security and privacy of Absolute and its customers