Product Led Growth Marketing Manager, GoHenry
ASO
More information about location
Pocket money app to make every kid smart with money
Open for applications
Pocket money app to make every kid smart with money
201-500 employees
Open for applications
More information about location
201-500 employees
Company mission
To make every kid smart with money.
Role
Who you are
- 3+ years of hands-on experience in a growth-focused role, with a strong emphasis on App Store Optimization (ASO) and conversion rate optimization (CRO)
- Proven track record of designing and executing A/B tests that resulted in significant, measurable increases in acquisition or conversion rates
- Experience working cross functionally with Product and Engineering teams to design and measure technical experiments
- Expertise in analyzing large datasets and using tools like Google Analytics, Amplitude, or similar platforms to derive actionable insights
- Strong understanding of mobile and web acquisition channels and the levers of product-led growth
- Exceptional project management skills and the ability to drive cross-functional projects to completion
- Hunger to deliver game-changing products
- Exceptional drive and precision in delivery
- A belief that your work is tied to your life's mission
What the job involves
- Acorns is creating a new role for a Product-Led Growth Marketing Manager, a unique opportunity to define how we unlock organic growth through the product experience itself
- Supporting Acorns, Acorns Early, and GoHenry, this is a white-space role at the intersection of marketing and product
- You’ll build the playbook for how we connect our mission to new audiences on a global scale, by turning our app, website, and funnels into growth engines
- You’ll lead experimentation across App Store Optimization (ASO), web and mobile conversion flows, and in-product growth loops, driving measurable impact on acquisition and activation
- This is a chance to shape a new function from the ground up, with direct visibility across Marketing, Product, and Growth leadership
- You'll own and implement the strategy for App Store Optimization (ASO) across both the Apple App Store and Google Play Store to maximize organic downloads and increase overall visibility for key search terms
- Design, execute, and analyze A/B and multivariate tests for web and mobile conversion flows, from initial landing pages to final sign-up, to improve acquisition efficiency and quality
- Identify and implement product-led growth (PLG) initiatives that leverage the core product experience to acquire and activate new customers, such as referral loops and viral mechanics
- Partner with Product and Growth Engineering to implement and measure marketing-led experiments in the product onboarding flow
- Conduct in-depth data analysis to monitor funnel performance, identify drop-off points, and translate insights into actionable product and marketing initiatives
- Collaborate with Lifecycle and Paid teams to ensure initiatives complement paid and retention efforts
- Collaborate closely with Product, Engineering, Design, and Marketing teams to prioritize and launch experiments that drive measurable growth and align with the overall business objectives
Salary benchmarks
Our take
Since a group of parents in Hampshire came up with the idea in 2009, GoHenry has come a long way and now has more than 2 million customers across its UK and US territories. GoHenry has been named by KPMG and H2 ventures as one of the world’s Leading 100 Fintech Innovators and the company also ranked the 8th fastest-growing British tech business in the Sunday Times TechTrack 100.
GoHenry has definitely revolutionised something that has characterised parent-child relationships for many years: pocket money. With no control or education, children usually spend their money without being truly aware of its value and do not learn anything about money management. GoHenry provides a useful tool to help young people learn good money habits while giving parents peace of mind and an easy way to manage pocket money.
On this mission to help children gain a better financial understanding, GoHenry has released a gamified, interactive tool named Money Missions. In addition to this game, GoHenry launched a Junior ISA, to enable parents to invest in their child's future in a more simple yet effective way. This clearly has potential as 11,000 parents opted for a Junior ISA in its pre-launch phase, so it's proving to be a sizeable market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Oct 2022
$55m
LATE VC
Dec 2020
$40m
LATE VC
Total funding: $123.8m
Company benefits
- Enjoy time off: We offer 25 days paid annual leave, plus Flexible Public Holidays (you can decide what you celebrate and cherish, and when you do it!). Plus, we support flexible and remote working, so that unmovable appointment doesn't need to be covered by annual leave
- Flexible working: Our GoFlex policy means you can choose to work at the office, WFH, or a little of both. No matter where you work, we'll make sure you have everything you need so you can focus on your goals
- Stay balanced: A healthy work-life balance is everything. So don’t be a slave to the grind—just give it your all when you’re working. Oh, and this is part of our official rules: start work late (read: sleep in) on your b-day
- Learn faster with training & development: It’s your career, so you lead the way. We provide training and development opportunities and access to hundreds of webinars. Plus, count on your manager for support and regular feedback
- Get health & wellness perks: A healthy work-life balance is everything. We encourage you to give it your all when you're working and to reset properly when you're not. Perk alert: we offer all employees a free subscription to the Calm app
- Choose your equipment: Mac or PC? We all have different ways we prefer to work. Choose your own equipment, so your working days are as comfortable as possible
- Make friends, too: We have fun together, and enjoy each other’s company! We host get-togethers and provide fun perks, while you spend quality time with the team
Company HQ
Farringdon, London, UK
Leadership
Louise Hill
(Co-Founder & CEO)Previously an Operations Director at The Cotswold Company & Findel Direct (warehousing operations) and at Scotts of Stow Ltd.
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