Growth Lead, The Body Coach
£70-100k
4+ days a week in office (Richmond, England)
App offering tailored diet plans and workouts
Job no longer available
App offering tailored diet plans and workouts
21-100 employees
Job no longer available
£70-100k
4+ days a week in office (Richmond, England)
21-100 employees
Company mission
To make the world fitter, healthier and happier.
Role
Who you are
- Experience in building, owning and executing successful growth strategies that drive usage and revenue growth, ideally at a fast-paced B2C startup or tech business
- Experience working on a consumer mobile app is strongly preferred
- An individual that knows how to think about the customer's entire lifecycle and can identify where to focus our growth and engagement efforts
- An expert in at least two or more of the following channels: community-driven growth, paid user acquisition, content marketing, SEO, referrals and email marketing
- A strong understanding of growth models, strategies and tactics, and how to connect all the dots to create high-quality customer experiences
- Strong analytical and quantitative skills to validate positioning, messaging and customer segmentation strategies
- Proficiency in BI tools including, but not limited to, Tableau, Amplitude and Excel
- A willingness to roll up your sleeves and get stuff done
- A creative and passionate individual that is excited about the opportunity to support The Body Coach mission to make the world fitter, healthier and happier
What the job involves
- You will report to the CEO/founder who is also the vision behind the brand and creative direction of The Body Coach
- As a true self-starter, you will be hands on, owning the strategy and execution to grow The Body Coach app subscriber base
- You will play a crucial role on the leadership team, helping steer the business into the next exciting stage of growth
- You’ll be a seasoned people leader, bringing the ability to motivate, inspire and drive accountability from a team across performance marketing, CRM, ambassador management, as well as our media agency
- Collaborating. You can think cross-departmentally to rally product, insights, engineering and other teams around your growth strategy
- Designing growth The Body Coach way. You can design growth strategies that help us grow our business but also our positive impact on people
- Develop and implement a comprehensive growth strategy that aligns with our business growth goals
- Set ambitious, yet achievable targets and build a predictable engine for sustainable growth
- Create integrated strategies and campaigns, working closely with brand and creative teams on key positioning, creative and messaging
- Be opportunistic and agile in spotting exciting growth opportunities that sit outside of the agreed plan
- Design advocacy strategies that not only help our business grow but also reward our most loyal users eg Ambassador and referral programmes that incentivise growth
- Create a team culture of experimentation, testing and optimisation, leaning on data to make informed decisions, continually learning and iterating
- Discover new growth channels and platforms where we can ‘meet’ our core audience. Make regular recommendations on testing new partners and channels
- Paid media, support our performance lead and media agency in making sound investments linked to your strategy. Leverage mass brand and TV campaigns to power growth
- CRM: support our CRM lead in growing our first party database, converting our huge existing audience in a meaningful way
- Identify, negotiate and manage strategic affiliate partnerships that increase app visibility
- Ensure performance strategy and reporting are made available to both the leadership team and the wider business
- Partner with product, insights and production teams to understand which new products or feature could be a growth lever for the business
Salary benchmarks
Our take
The Body Coach is on a mission to help people feel fitter, healthier, and happier. At the heart of the bran is founder Joe Wicks - a fitness influencer with over 4M followers and a channel 4 show under his belt. His relatable, no-nonsense approach to fitness has made him a household name and the driving personality behind the company.
What sets The Body Coach apart is its all-in approach to health and wellness. From personalised training programs delivered through its app, to bestselling cookbooks and daily workout videos on YouTube, the brand supports people through every step of their fitness journey.
It gained national attention during the pandemic with its "PE With Joe" YouTube series, keeping everyone moving at home. More recently, the launch of The Boady Coach for Work brings its mission into the workplace - encouraging companies to prioritise physical and mental wellbeing. With a strong foundation and a passionate community, The Body Coach looks set to keep evolving and expanding its impact.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Richmond, UK
Leadership
Joe Wicks
(Managing Director)Joe Wickes MBE, The Fitness Guru helping the world get fitter, happier and healthier.
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