Growth Marketing Manager, Roblox
Ads Assets
$143.3-175.6k
+ Eligible for equity compensation
More information about location
3+ days a week in office (San Mateo, CA)
Online gaming and entertainment platform
Be an early applicant
Online gaming and entertainment platform
1001+ employees
Be an early applicant
$143.3-175.6k
+ Eligible for equity compensation
More information about location
3+ days a week in office (San Mateo, CA)
1001+ employees
Company mission
To connect a billion people with optimism and civility.
Role
Who you are
- 5+ years of experience in a senior creative role with a strong background in the design and marketing space
- Gaming/Platform passion: A genuine passion for gaming and immersive experiences
- Expertise in growth marketing or user acquisition with a focus on the user funnel
- Strong Portfolio: A compelling portfolio showcasing innovative and effective creative work
- Strong understanding of incrementality, coefficients, ARPU and user LTV
- Analytical and quantitative mindset. Data-driven results are at the forefront of all decisions
- Strong collaboration skills with cross-functional teams. Communication Skills: Excellent communication and presentation skills, with the ability to articulate creative ideas clearly and persuasively
- Collaboration: Strong teamwork and interpersonal skills, with the ability to build relationships, to inspire and get buy-in to influence the creative roadmap, able to work effectively across departments
- Knowledge of up-to-date ad tech (Gen AI, etc) and advertising products to yield scalability
What the job involves
- As the Growth Marketing Manager, you will be an important driver in helping our marketing, product and engineering teams grow the future of Roblox.
- We are seeking a passionate and driven Growth Marketing Creative Manager to support the execution of growth marketing campaigns.
- You will be a key player in driving product adoption, increasing revenue, and shaping the future of our ad platform. This role requires a deep understanding of the performance advertising landscape, excellent communication skills, and a data-driven approach
- You'll partner with growth marketers, data scientists, product managers, engineers and leaders across the company to grow Roblox's user base, re-engage users, and drive successful campaigns. You will report directly to the Senior Manager, Growth Marketing Ads
- Support the development of innovative marketing strategies to attract and engage users, while maintaining brand consistency. This involves app stores, paid channels, paid influencers, and more
- Work with internal and external creative agencies to create high-quality marketing assets, including video, digital, social media, and experiential content
- Manage the day-to-day creative optimization analysis and performance read out across channels
- Partner closely with both cross-functional teams (growth marketing, marketing, creative studio, product, communications) and external agencies to ensure alignment and achieve shared goals
- Stay ahead of the curve on emerging trends in design, technology, and youth culture, particularly within the platform and gaming space
- Collaborate with external/internal agencies and vendors as needed to execute creative projects
- Work with team members to find opportunities to optimize the creative operation process
Our take
Online gaming may be a well-established space, but Roblox has distinguished itself as a leader by empowering its community to build, share, and profit from their own creations, turning game development into an accessible, rewarding ecosystem for millions of users.
In addition to standard games, the platform offers virtual worlds and other experiences to explore and interact with. Its platform provides an online ecosystem for millions to create, socialize, chat, and explore immersive experiences with friends. In fact, in the US its used by two-thirds of children aged 9 to 12.
While the platform does face scrutiny over users safety (particularly given its young audience) the company's efforts to strengthen parental controls and open dialogue through initiatives like its new Parents Council signal a growing commitment to addressing these challenges. At the same time, its financial performance and creator-focused investments underscore a business in very strong health. With record payouts to developers, an expanding older player base, and a platform that increasingly rewards creative talent, Roblox's trajectory remains one of innovation and impressive growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2021
$520m
SERIES H
Feb 2020
$150m
SERIES G
Total funding: $922.8m
Company HQ
South San Mateo, San Mateo, CA
Leadership
David Baszucki
(Founder & CEO)Studied Electrical Engineering at Stanford before founding Knowledge Revolution in 1990, where they spent 9 years as CEO. They worked as VP of MSC.Software for 2 years, and started Roblox in 2005.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 148 more jobs at Roblox