Head of Marketing Growth, Leadtech
Fintech
Online Project Development
Open for applications
Online Project Development
501-1000 employees
Open for applications
501-1000 employees
Company mission
To bring forward new business ideas and empower employees to achieve their goals in the online business world.
Role
Who you are
- 7+ years of experience in marketing, with a focus on B2B, Payments industry, fintech, or SaaS industries
- Proven track record of successful campaigns in the USA and/or European markets
- Experience in lead generation, digital marketing, and content marketing
- Strong knowledge of digital marketing tools, including Google Analytics, HubSpot, LinkedIn Campaign Manager, and SEO best practices
- Excellent written and verbal communication skills, with the ability to create compelling narratives for fintech audiences
- Analytical mindset with the ability to interpret marketing data and optimize campaigns for better performance
- Familiarity with payment orchestration, e-commerce, and revenue optimization solutions
- Experience working with cross-border markets and multilingual campaigns
- Proficiency in additional languages (beyond English) is a plus
What the job involves
- We are seeking an ambitious and innovative Head of Marketing Growth to lead and execute our marketing strategies during a critical growth phase
- As a fast-growing payment orchestration company with a strong presence in the USA and European markets, we aim to scale our brand, build awareness, and attract new merchants while retaining and engaging our existing customers
- This role combines strategic thinking with hands-on execution and requires a deep understanding of B2B fintech marketing
- Develop and implement comprehensive marketing strategies to support business goals, including lead generation, brand positioning, and customer acquisition
- Tailor marketing plans to target merchants in the USA and Europe, reflecting regional preferences and market dynamics
- Monitor and analyze marketing trends, competitor activities, and customer insights to refine strategies
- Incorporate both online and offline marketing strategies, including digital campaigns, social media, SEO/SEM, events, trade shows, and direct marketing to maximize reach and engagement
- Establish and elevate the company’s brand identity, ensuring messaging consistency across all touchpoints
- Manage the creation of high-quality content, including blog posts, whitepapers, case studies, webinars, and social media posts to engage the fintech audience
- Collaborate with design teams to create compelling visuals and campaigns aligned with brand guidelines
- Design, execute and monitor multi-channel campaigns (email, PPC, SEO, social media, and events) to drive traffic and generate qualified leads
- Optimize marketing automation tools and CRM systems for lead nurturing and segmentation
- Track and report on the performance of campaigns, providing actionable insights to improve ROI
- Work closely with sales and partnership teams to promote co-marketing initiatives with vendors and industry partners
- Plan and execute event marketing strategies for industry conferences, webinars, and trade shows in the USA and Europe
- Align closely with the product, sales, and customer success teams to ensure marketing initiatives support cross-functional goals
- Provide regular updates to leadership on marketing metrics, campaign results, and strategic recommendations
- Implement robust reporting frameworks to deliver actionable insights on marketing performance, campaign effectiveness, and market trends. Ensure transparency by aligning data with business objectives and enabling data-driven decision-making across teams and stakeholders
Our take
Designing and adopting digital services can be inaccessibly expensive and complex for many businesses. Leadtech solves this problem by providing companies with innovative digital solutions.
Leadtech is well served by the diversity of its solutions, which has enabled it to build an impressive customer base. Its suite of tools covers everything from UX design to SEO, content to backend. This ensures that Leadtech has broad appeal to businesses looking for all-in-one digital solutions.
Leadtech has expanded considerably in recent years, now boasting an international team of over 250 people. Growing its talent will be an essential element of the company's continued success in the coming years, as will its commitment to innovation.
Steph
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Flexible timetable
- Barceloneta district, close to the beach
- Happy Fridays and team events
- Tickets Restaurant
- Fresh fruit and coffee
- Game room and terrace
Company HQ
La Barceloneta, Barcelona, Spain
Leadership
Germán Castillo
(CEO)Previously founded Grupo Germinet and advertising platform Solimba Aplicaciones.
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