Businesses require certain data to build customer loyalty, and Amperity is a company that aims to deliver this data. Its platform combines data from multiple sources into a unified customer profile, allowing its clients to better understand and serve their customers.
Because of the nature of this data, Amperity concentrates on large customer-focused enterprises, with hundreds of clients including Starbucks, Alaska Airlines, Crocs, Under Armour, and Patagonia. Despite competition from the likes of Twilio’s Segment, Epsilon Independent, ActionIQ, and Redpoint Global, Amperity is seen as an established player in the customer data platform market, which is worth more than $4.5 billion.
Following a $100 million funding round, while watching revenue grow 200% in mid-2021, the company hit unicorn status, proceeding to set its sights on international expansion. It has since strengthened its executive team and opened a new office in London - though, like many of its peers, the economic downturn has caused the company to undertake two rounds of layoffs within half a year. Despite this, the company remains positive as it targets new growth and partnerships in Europe.
Kirsty
Company Specialist at Welcome to the Jungle