Growth Marketing Manager, Verto
Simplifying cross-border payments in emerging markets.
Job no longer available
Simplifying cross-border payments in emerging markets.
101-200 employees
Job no longer available
101-200 employees
Company mission
To make cross-border payments accessible for businesses and financial inclusion for all.
Role
Who you are
- The ideal candidate will have a strong background in customer acquisition, go-to-market strategies, product marketing, and leveraging data to drive marketing decisions
- Bachelor’s degree in Marketing, Business, or a related field
- Minimum of 5 years of experience in B2B marketing, with a focus on growth marketing and customer acquisition
- Proven track record in developing and executing successful go-to-market strategies
- Strong understanding of product marketing principles and best practices
- Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot)
- Excellent written and verbal communication skills
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
- Strong analytical mindset with the ability to make data-driven decisions
What the job involves
- We are looking for an experienced dynamic and results-oriented B2B Growth Marketing Manager to join our team
- This role is pivotal in propelling Verto’s growth and ensuring our products reach and resonate with our target audience
- Customer Acquisition:
- Develop and implement comprehensive customer acquisition strategies to drive growth and expand our B2B customer base
- Utilise a mix of digital marketing, content marketing, and performance marketing to attract and convert high-value leads
- Optimise marketing campaigns across various channels including search engines, social media, email, and display advertising
- Go-to-Market Strategy:
- Design and execute go-to-market plans for new product launches and feature updates
- Collaborate with cross-functional teams including product, sales, and customer success to ensure cohesive and effective market entry
- Conduct market research to identify trends, opportunities, and competitive landscape
- Product Marketing:
- Develop product positioning and messaging that differentiates Verto’s products in the market
- Create compelling marketing materials such as product guides, whitepapers, case studies, and presentations
- Work closely with the product team to understand features and benefits, translating technical details into customer-centric value propositions
- Data-Led Decision Making:
- Leverage data analytics to measure, analyse, and optimise marketing performance
- Implement A/B testing and other data-driven methodologies to improve conversion rates and marketing ROI
- Provide regular reports and insights to senior management on marketing activities and their impact on business growth
Salary benchmarks
Our take
Verto is a UK-based global B2B payment platform, specialising in assisting small to medium-sized businesses with their supplier transactions across borders. With a particular focus on African countries, Verto addresses the challenges associated with incompatible monetary transactions between African currencies and Western countries. By eliminating the need for intermediary currency conversions to dollars, Verto offers transactions that are up to nine times cheaper than those offered by traditional banks.
While many fintech companies have primarily focused on person-to-person transactions across borders, Verto stands out by catering specifically to small business transactions. This is a significant market, considering that 30% of global imports are sourced from foreign B2Bs. Verto's expansive reach extends to over 200 countries, exemplifying its forward-thinking approach in an increasingly interconnected world.
In 2022, Verto established partnerships with notable companies such as Locusnine, an Indian software company, and Xente, a Ugandan company. These collaborations serve as a testament to Verto's promising position within the industry. Building on these breakthroughs, Verto launched a new foreign exchange platform in 2024 that will help it to expand further into emerging markets, capitalising on its innovative solutions and growing reputation.
Freddie
Company Specialist at Welcome to the Jungle
Insights
32% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2024
$0.1m
GRANT
Sep 2021
$10m
SERIES A
Total funding: $12.4m
Company benefits
- 🌎 The opportunity to work from anywhere in the world for 30 days a year, allowing you the chance to learn more about the world and global economy (we also love it when people use this time to visit emerging markets)
- ✈️ Access to our Employee Integration programme, giving you the opportunity to travel to and work with the team in our hubs in Kenya, Nigeria, South Africa and India
- 💪 Discounted gym membership
- 🥂 Regular company social events
- 🥣 Free lunches on days in the office
- 🏥 Private Vitality Health and Dental coverage for you and your family
- 🍼 Generous parental leave policy
- ☕ Stay refreshed: teas, coffee and beer on tap
Company values
- Champion the mission: Verto is driven by curiosity and belief to solve cross-border payments pain points globally
- Be the best: Verto is open, takes appropriate risks, adopts a results-driven approach, and are the best at what we do
- Run with it: We are determined, seek challenges, take ownership of tasks, act fast and deliver results
- Go the extra mile: Verto delivers beyond what is possible. We make impossible possible
- Customer first: Verto is creative in solving existing problems and bold in designing a new and better experience for customers
- We work as one: We value transparency, we share information, mistakes and successes
Company HQ
City of London, London, UK
Articles
Leadership
Ola Oyetayo
(Co-Founder & CEO)Previously Portfolio Manager at Arbitrage Capital Limited and Group Corporate Treasury at Lloyds Banking Group, Financial Analyst at American Express.
Anthony Oduwole
(Co-Founder & CTO)Previously Co-Founder at Tespoke, COO at Intelligent Robots Ltd and Co-Founder at Expedius.
Diversity, Equity & Inclusion at Verto
Alice Williams (Head of Expansion Operations )
- At Verto, we understand that diversity and inclusion aren't just buzzwords; they are critical elements that contribute to our overall success and innovation. As a business we're committed to driving financial inclusion across the world, starting in Africa, making diversity and inclusion a key pillar in both why our company exists and how we run our company
- A diverse workforce fosters creativity and problem-solving, allowing us to better meet the needs of our global customer base and we're proud that our company consists of 22 different ethnicities
- Our commitment to D&I starts from the top. We work closely with executives, managers, and employees to integrate D&I values into all aspects of our work culture, from hiring and retention to promotions and career development.
- We actively seek to recruit from a wide talent pool, ensuring that we consider candidates from all backgrounds, experiences, and abilities. But our efforts don't stop at hiring; we strive to create an atmosphere where everyone feels valued and heard.
- We work hard to create an inclusive environment that enables all employees to bring their full selves to work, driving engagement and productivity. We believe that the more diverse perspectives we have, the better decisions we make
- We actively promote safe spaces and inclusivity groups offer support and acceptance, enabling individuals to express themselves freely. They foster understanding, celebrate diversity, and promote equality, creating a welcoming environment for all.
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