Marketing Manager, Gesture
$65-100k
+ Equity + Performance-based bonuses
More information about location
Gifting platform
Open for applications
Gifting platform
101-200 employees
Open for applications
$65-100k
+ Equity + Performance-based bonuses
More information about location
101-200 employees
Company mission
To create the deepest connection possible - between people, brands, and moments that matter.
Role
Who you are
- Experience: Must have experience with marketing and advertising to E-Commerce & Mobile App - B2C, D2C, and B2B customers
- Minimum of 3 years in marketing, with leadership experience preferred
- Educational Background: Bachelor’s degree in Marketing, Business Administration, or a related field. An advanced degree or relevant certifications are a plus
- Digital Marketing: Expertise in digital marketing, including SEO/SEM, email marketing, social media, and online paid advertising
- Strategic and Analytical Thinking: Ability to develop strategic marketing plans and analyze data to optimize ROI, CAC, and ROAS
- Leadership and Project Management: Experience in leading teams, managing projects, and collaborating with design and content teams
- Communication: Strong verbal and written skills for effective presentations and stakeholder engagement
- Creativity and Branding: Proven ability to develop innovative marketing campaigns and establish a strong brand identity
- Entrepreneurial Mindset: Innovative and proactive approach with a drive for business growth
- Autonomy: Ability to work independently and manage multiple priorities
- Result-Oriented: Focused on achieving measurable results and business objectives
- Problem-Solving: Creative problem-solver with the ability to develop innovative solutions
- Technical Proficiency: Familiarity with marketing tools and platforms (e.g., Google Analytics, CRM systems)
- Industry Knowledge: Experience or understanding of the e-commerce industry is desirable
- Adaptability: Thrives in a dynamic, fast-paced environment and adapts to changing market conditions
- Relationship Building: Proven ability to establish and maintain relationships with partners, vendors, and media agencies
What the job involves
- At Gesture, we're dedicated to helping our employees discover their passion and purpose. Join us and be a part of revolutionizing the logistical e-comm-martech industry
- We are seeking a highly motivated and results-driven Marketing Manager to take charge and get things done
- This role is crucial for driving brand awareness, lead generation, and revenue growth through innovative marketing and advertising strategies
- The Marketing Manager will oversee the planning, development, and execution of both in-office and field marketing campaigns, including event marketing, trade shows, street campaigns, and other direct engagement efforts
- This role requires a keen understanding of mobile app marketing in e-commerce, B2C and B2B verticals
- Join Gesture as a Marketing Manager, where you will play a pivotal role in managing our marketing agencies and resources to drive brand awareness, generate leads, and boost revenue growth
- You will have a strong grasp of the full marketing mix, including digital, traditional, and experiential strategies, and will be skilled in consumer behavior analysis, strategic planning, and paid advertising
- Your leadership and project management skills, along with expertise in data-driven decision-making, will be essential in analyzing ROI and key performance indicators (KPIs)
- Creativity and branding expertise will be crucial in crafting compelling narratives and visual identities that resonate with our target audience
- Develop and Implement Strategies: Create and execute marketing strategies to enhance brand visibility and market share
- Agency and Resource Management: Oversee and coordinate with marketing agencies to ensure alignment with company goals and efficient use of resources
- Market Research and Analysis: Conduct research, analyze data, and adjust strategies to identify opportunities and measure campaign effectiveness
- Digital Marketing: Develop and implement digital strategies, including SEO/SEM, email, social media, and online ads
- Budget Management: Manage the marketing budget to maximize ROI and optimize CAC and ROAS
- Relationship Management: Build and maintain relationships with partners, vendors, and media agencies; monitor competitors
- Performance Analysis: Conduct analyses to inform new opportunities and optimize marketing efforts
- Cross-Functional Collaboration: Work with Business Development, Creative, Legal, Marketing, Ops, and Product teams to align on strategies
- Presentations: Prepare and deliver marketing presentations to stakeholders
- Creativity and Branding: Lead the development of creative concepts and branding initiatives that differentiate our products and services in the market
Our take
In a world where traditional gift-giving has become increasingly complex, Gesture emerges as a beacon of innovation. Recognizing the challenges people face in sending gifts, the company harnesses technology akin to money transfer apps like Venmo to empower effortless gift-sending, and ensure swift delivery within hours.
Leveraging AI technology, Gesture's SmartSend feature streamlines gift delivery. One interesting function is that it enables secure gifting without the need for extensive recipient information, tackling a longstanding barrier and frustration associated with traditional gift delivery services.
Gesture aims to solidify its position as a premier gifting platform, catering to both consumer-to-consumer and corporate B2B gifting needs. All-in-all, the company seeks to become the go-to platform for every gifting occasion.
Freddie
Company Specialist at Welcome to the Jungle
Company
Company HQ
Garment District, New York, NY
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