Senior Director of Marketing Strategy & Operations, Optro

• Bachelor's degree required; MBA or relevant advanced degree preferred
• 10+ years of experience in marketing operations, strategy, or business operations, preferably in B2B SaaS
• Experience directly managing a team, with a proven track record of developing talent and building high-performing operations functions within Marketing Operations, Marketing Analytics, and Planning functions
• Strong analytical skills with proficiency in marketing analytics tools (Google Analytics, Marketo, Salesforce)
• Experience with marketing automation platforms and CRM systems
• Exceptional project management and cross-functional coordination abilities
• Deep understanding of B2B marketing funnels, lead management, and attribution models
• Proven track record managing complex, multi-stakeholder marketing initiatives
• Comfortable working with all levels of management including executive level and Board

Desirable

• We're seeking a strategic and operationally-focused Senior Director of Marketing Strategy & Operations to partner with our Chief Marketing Officer and marketing leadership team
• This role will lead and grow a high-performing Marketing Operations team
• This role will be responsible for driving marketing operations excellence, leading cross-functional initiatives, and ensuring flawless execution of our marketing strategy while optimizing team performance and processes
• Serve as strategic advisor to the CMO on key marketing initiatives
• Lead cross-functional projects spanning marketing, sales, product, and customer success
• Drive quarterly business reviews, campaign retrospectives, and strategic planning sessions
• Drive strategic and operational support for Board reporting
• Monitor marketing KPIs and campaign performance, identifying optimization opportunities
• Facilitate and support executive-level marketing decisions and priority setting
• Streamline marketing team operations and campaign execution processes
• Oversee marketing technology stack optimization and integration projects
• Manage marketing budget tracking, forecasting, and vendor relationship coordination with FP&A partners
• Implement process improvements to increase team efficiency and campaign effectiveness
• Lead marketing automation workflows and lead management optimization
• Manage high-impact marketing initiatives including product launches, event strategies, and market expansion
• Coordinate complex, multi-channel marketing campaigns from planning through execution
• Lead marketing transformation projects such process or program improvement or new tool implementations
• Support brand refresh, messaging updates, and positioning strategy development
• Directly manage, mentor, and develop a team of Marketing Operations and Analytics professionals, fostering a culture of continuous improvement
• Define the team’s roadmap and resource allocation to ensure the operations function is ahead of the business's growth needs
• Facilitate marketing team meetings, standups, and cross-functional alignment sessions
• Manage internal marketing communications and team updates
• Support marketing leadership development and team performance optimization
• Serve as liaison between marketing and other departments on shared initiatives
• Own marketing reporting infrastructure and executive dashboard development including working with enterprise data team
• Conduct deep-dive analysis on campaign performance, attribution, and ROI
• Support marketing spend optimization and budget allocation decisions
• Lead marketing attribution modeling and measurement framework improvements
• Analyze funnel performance and identify conversion optimization opportunities