Senior Manager of Growth Marketing, Quince
Meta Dynamic Product Ads
$100-250k
Affordable luxury fashion and home goods brand
Be an early applicant
Affordable luxury fashion and home goods brand
201-500 employees
Be an early applicant
$100-250k
201-500 employees
Company mission
To create products of equal or greater quality than the leading luxury brands at a much lower price.
Role
Who you are
- The ideal candidate is a self-starter, problem-solver and successful in combining technology and data into best-in-class outcomes
- The candidate is energized by solving complex business problems and consistently effective in making high-judgement decisions at rapid pace amidst the frequent ambiguity that comes with charting a course of action with no precedent
- Moreover, the ideal candidate is energized by an environment where strategy, innovation and decision-making are intentionally distributed, where candor, speed and data are highly valued and colleagues at all levels hold each other to unusually high standards on behalf of Quince customers
- 3+ years of managing Meta DPA programs with $20M+ budgets
- Non-DPA experience across Meta, Pinterest, TikTok, etc
- Expertise in Meta Ads Manager and feed tools like Feedonomics and Marpipe
- In-depth understanding of DPA feed management, campaign management, and optimization best practices
- Understanding of performance creative, with strong ability to design and test hypotheses for creative optimization
- Experience working with Engineering to optimize pixels and build feeds and campaign management and optimization tools
- Strong analytical skills and ability to leverage data to drive decision-making, as well as experience working with data analytics teams for advanced analysis
- Strong ownership mindset and preference for a fast-paced, results-oriented work environment
- Strong program management and organizational skills, ability to manage multiple projects, deadline and priorities with ease
- Strong understanding of experimentation techniques; test, learn & scale mindset
- Proficiency analyzing data in Google sheets and utilizing BI platforms such as Looker or Tableau
Desirable
- Familiarity with structured databases and ability to use SQL to pull data
- Familiarity with app marketing
- Understanding of attribution models, measurement frameworks, and automation tools
What the job involves
- As Sr. Manager, Growth Marketing - Meta Dynamic Product Ads, you will own Meta DPA across new and existing categories for Quince's media buying strategy
- This role will play a major part in accelerating Quince’s growth across Paid Social and our goal to become one of the largest DPA advertisers in the world
Our take
The rise in fast fashion has brought widespread awareness of the alarming waste of resources and the significant environmental impact caused by the industry. Recognizing these concerns, Quince is looking to address these issues and offer a more sustainable alternative to consumers.
Quince is a direct-to-consumer brand that offers high-quality products at lower prices by cutting out the middleman. The company focuses on providing wardrobe staples and home goods, with an emphasis on minimalism, simplicity, and timeless designs.
Quince works directly with factories to produce inventory on a near-just-in-time basis. By eliminating unnecessary intermediaries, Quince can streamline the supply chain and reduce financial and environmental waste. This approach allows Quince to ship goods directly to consumers' doorsteps, minimizing transportation and warehousing costs and as a result, providing customers with a more efficient and sustainable shopping experience.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
58% employee growth in 12 months
Company
Funding (1 round)
May 2023
$77m
SERIES B
Total funding: $77m
Company HQ
SoMa, San Francisco, CA
Leadership
Sid Gupta
(CEO)Graduated from Stanford University with an MBA in Finance. Previously the Founder and CEO of Lolli and Pops as well as the Director of Strategy at TechTurn.
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