Senior Marketing Manager, Catalant
Marketplace of independent consultants & experts
Be an early applicant
Marketplace of independent consultants & experts
101-200 employees
Be an early applicant
101-200 employees
Company mission
To connects enterprises with elite independent consultants and firms to solve their critical business problems quickly and efficiently, and give the most sophisticated expert talent in the world the autonomy and partnership they need to thrive in a new era of agile work.
Role
Who you are
- The ideal candidate is a creative and strategic thinker whose experience allows them to flex across various marketing disciplines but who has a depth of expertise and passion for developing compelling content that engages audience
- With excellent communication skills and the ability to work collaboratively with multiple stakeholders, you will work to create valuable content, communicate effectively with key audiences, and support service and product launches
- This role requires familiarity with the consulting industry, strong business acumen, and a blend of creative thinking, analytical skills, and operational expertise
- 5+ years of professional experience in a marketing role(s)
- 2 years experience with email marketing platforms – bonus points for Marketo Engage experience
- Prior experience with a CMS tool (WordPress experience a plus)
- Well-versed using Google Workspace (particularly Google Slides and Sheets)
- Experience with GenAI prompt writing and familiarity with tools like Claude and ChatGPT
- Strong business acumen, enjoys reading and writing about business-related topics
- Prior experience as a content marketer, email marketer, or product marketer
- Relevant experience creating and executing marketing campaigns with complex audiences
- Ability to identify trends within a community, pinpoint the challenges and opportunities that face an audience, and translate insights into actionable strategies
- Exceptional writing and verbal communication skills
- Strong attention to detail, organization, and project management with a self-starter, get-it-done attitude that is comfortable in a fast-paced environment
- Demonstrated ability to engage professionally and effectively with internal and external stakeholders
- Experience creating content for presentations and comfortable with slide creation tools (design skills not required – the ability to synthesize information and present it clearly is the focus)
- Demonstrated ability to plan, produce, or edit blog-style content
- Metrics-driven and inquisitive with a proven ability to prioritize, drive, and achieve results
- Works independently, yet knows how to ask for support when needed
- Familiarity with a range of CRM, martech, and analytics tools (Our stack includes Google Workspace, WordPress, Salesforce, Marketo, Domo, Gong, and Google Analytics)
What the job involves
- We reinvented the traditional consulting model with our modern, digitally-enabled approach to solving complex business problems, giving leaders (even those outside of the C-suite) direct access through a technology platform to the expertise of senior operators, SMEs, and former consultants
- Catalant Technologies is looking for a Senior Marketing Manager to join our dynamic marketing team
- Produce high-quality content for various platforms and purposes, focusing on strong content flow and clarity (from short-form emails and social posts to long-form reports)
- Support the development of new website pages by providing copywriting, content collection, or facilitating Expert partner participation
- Copywriting for various contexts (email, articles, website pages, social media)
- Facilitate the production process of Expert-written content (articles, reports, etc)
- Develop or facilitate the creation of articles that support independent consultants’ growth and success on or off Catalant
- Develop an understanding of the client audience in partnership with Catalant’s Client Community teams, through Gong, and through other internal research
- Keep a pulse on the life of an Expert by observing activity in Slack channels, and following and engaging with Experts on Linkedin
- Create and execute posts on Catalant’s LinkedIn company page 2-3 times a week
- Own and execute all aspects of email marketing campaigns, from ideation and development of content to audience targeting, testing, and deployment
- Develop customer segmentation, targeting, and email communication strategies to maximize the performance of key and target accounts
- Own and manage Marketo, including creating and managing segmented audiences, MQL model, Marketing programs, and database compliance
- Monitor and analyze key email marketing metrics, including open rates, click-through rates, and conversion rates across audience cohorts
- Collaborate cross-functionally with Product Marketing, Design, Systems, and the Client Community and Practice Community teams to deliver compelling communications
- Conduct quarterly surveys and analyze feedback to gather insights and develop actionable outcomes (1 survey per quarter, ad hoc surveys tied to event programs)
- Run email programs tied to events
- Collaborate with cross-functional teams to launch and grow new products and services (ex: landing pages, content, and emails)
- We have a flexible hybrid work model, where employees local to our Boston headquarters come into our office on a flexible basis, and other employees are fully remote
Application process
- We are hiring and conducting interviews and onboarding either virtually or in person if local to Boston, depending on what makes most sense based on the specific candidate and new hire. Talk to our People Team to learn more!
Our take
Most companies rely on a full-time employee model with a few contractors and freelancers. The wonder around this is whether you are employing experts and specialists in each field you need, as the full-time employee structure limits the pool you are hiring from. Catalant (formerly HourlyNerd) is a marketplace that connects businesses with experts.
Catalant operates similarly to a recruitment agency in that it problem-solves and does the searching for its users, though it specialises in the freelance field. Users can opt to implement Catalant "as a program", where it acts as an “always on” resourcing layer, or alternatively on a project-by-project basis - meaning the company is able to serve a wide range of clientele.
With the ability to find the right talent and experts quickly and at scale, the company has grown to be trusted by the likes off Shell and Crocs, as well as supporting numerous other clients across the financial, accounting, sales and marketing sectors.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Apr 2021
$35m
SERIES F
Feb 2020
$35m
SERIES E
Total funding: $167.8m
Company benefits
- Unlimited PTO
- Health, Vision, and Dental Insurance
- Health Savings Account
- Pre-Tax Transit
- CataWell Program
- Parental Leave
- Flexible Schedule
- Free Snacks
Company values
- Be Excellent - Make a plan for attacking and winning every single day. Have a growth mindset. Take incredible pride in your work. Maintain uncompromising integrity
- Be a Force-Multiplier - Be highly collaborative. Gain the trust of your colleagues. Give your colleagues real-time feedback. Have an immense amount of respect for your teammates
- Be Audacious: Aim your sights high enough that failure is sometimes inevitable, and learn from it every time. Set audacious goals and pursue them with zeal. Think broadly as you can, and share your vision with others
Company HQ
Fort Point Channel Landmark District, Boston, MA
Articles
Leadership
Patrick Petitti
(CEO)Previously a Consultant at Vantage Partners and Booz Allen Hamilton. Before this worked in In-game Entertainment at Washington Nationals.
Rob Biederman
(Chairman)Worked as an Analyst at Goldman Sachs and MBA Associate at Bain Capital. Is currently also a Managing Partner at Asymmetric Capital Partners.
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