Partner Marketing Senior Lead, Klaviyo
SMB Demand Generation
$156-234k
3+ days a week in office
Intelligent marketing automation powered by customer data
Be an early applicant
Intelligent marketing automation powered by customer data
1001+ employees
Be an early applicant
$156-234k
3+ days a week in office
1001+ employees
Company mission
To give online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale.
Role
Who you are
- 12+ years of partner marketing experience, with a focus on SMB demand generation and 3+ years of supervisory experience
- Demonstrated success in executing demand generation campaigns and achieving measurable pipeline growth
- Strong ability to build trust and foster relationships with SMB partners, driving engagement and success
- Comfortable balancing strategic planning with direct execution of campaigns and initiatives
- Exceptional verbal and written communication skills to engage internal teams and external partners
- Expertise in analyzing performance data, optimizing campaigns, and driving predictable business outcomes
- Skilled in managing multiple priorities, balancing team leadership with direct contributions
- Bachelor’s degree in Marketing, Business, or related field preferred, equivalent work experience required
What the job involves
- The Sr. Partner Marketing Manager – SMB Demand Generation is responsible for driving direct engagement with SMB partners to create impactful demand generation initiatives across the Americas
- Initially supervising one team member, this role will define team priorities and structure as the business scales
- The Sr. Manager will actively collaborate with SMB partners to develop and execute joint marketing plans that drive pipeline creation, foster partner engagement, and achieve sustained revenue growth
- This position also plays a pivotal role in shaping Klaviyo’s SMB partner marketing strategy, advocating for partner needs, and driving innovative co-marketing approaches to deliver measurable business outcomes
- Recruits, hires, and trains team members as business needs scale
- Provides mentorship, coaching, and support to team members, ensuring their professional development and success
- Oversees daily team operations, ensuring alignment with partner marketing goals and objectives
- Conducts timely and constructive performance evaluations, offering feedback and guidance
- Defines team structure and strategy to align with evolving business needs and growth in the SMB partner ecosystem
- Balances team management responsibilities with direct contributions to partner marketing initiatives
- Work directly with top SMB partners to co-create and implement comprehensive marketing plans, managing the necessary marketing budget and resources
- Align plans with business goals to drive measurable pipeline growth, customer acquisition, and revenue impact
- Collaborate with partners to design and launch demand generation campaigns that deliver qualified leads and predictable pipeline growth
- Ensure timely execution of initiatives, adapting to partner needs and market dynamics
- Serve as a key driver of pipeline performance across the Americas by managing partner engagement and marketing efforts
- Leverage data and insights to ensure joint success with SMB partners, optimizing campaigns and initiatives for better outcomes
- Build and maintain strong, collaborative relationships with SMB partners, increasing their engagement and commitment
- Develop lifecycle marketing strategies that drive ongoing partner success
- Work closely with Partner Demand Acceleration, Partner Sales, Product Marketing, and Partner Enablement teams to align on strategy and ensure seamless execution
- Act as a bridge between internal teams and SMB partners, ensuring joint goals are met
- Analyze campaign data and key performance metrics (e.g., partner-sourced pipeline, conversion rates, MDF utilization) to continuously improve marketing outcomes
- Provide actionable insights to partners and internal stakeholders for ongoing optimization
- Performs other related duties as assigned
Our take
Klaviyo is a marketing firm helping growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing campaigns. From personalised newsletters to automated emails when customers abandon their shopping carts, the marketing automation platform makes it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes.
Klaviyo's CEO, Bialecki, believes that the main problem with e-mail marketing today is that there is a divide between two kinds of tools: analytics tools that help you understand what people are doing on a website, such as what products they are considering, and messaging tools that send them a marketing e-mail. Operating primarily within the retail and eCommerce industry, Klaviyo aims to solve this by offering a tool that brings together analytics and messaging. This allows companies to bring all of their first-party data into a single platform to get a deep understanding of their customers and then activate that data to deliver highly-targeted, personalised communications through email and SMS. In the process, Klaviyo's customers get a deep understanding of their consumers.
Klaviyo is a fast-growing company mainly due to its business model - the firm offers a concrete ROI for Klaviyo’s clients if the software persuades customers to make purchases by treating different types of customers differently. An IPO in 2023 has led to Klaviyo's release of Klaviyo AI, which empowers businesses to unlock revenue-driving opportunities and deliver exceptional customer experiences across channels. Still in its early days of public listing, it will be interesting to see how Klaviyo fares in the years to come.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
46% female employees
4% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"Not only we have a good stipend to spend on learning but we also have development days every quarter, where we can switch off and focus on the areas..."
Funding (last 2 of 6 rounds)
Aug 2022
$100m
LATE VC
May 2021
$320m
SERIES D
Total funding: $778.5m
Company benefits
- Private health care cover
- All full time employees receive equity
- Commuting allowance for when you do travel to the office,
- A very generous education allowance every year for you to spend on learning and development.
- Participation in Klaviyo ESPP
- Personal lifestyle allowance
- Flexible holiday scheme
Company values
- We always put our customers first.
- We are owners.
- We strive to make the world more equitable.
- We are ambitious.
- We are always learning.
- We collaborate radically.
- We are remarkable.
Company HQ
Financial District, Boston, MA
Articles
Leadership
Andrew Bialecki
(CEO)Previously CTO at RockTech, Senior Engineer at Performable, Lead Engineer at Applied Predictive Technologies and an SDET Intern at Microsoft
Ed Hallen
(Chief Product Officer)Currently an Advisor at Team Engine. Previously worked in Enterprise Business Development at Google, Summer Associate at Accel-KKR and Principal at Applied Predictive Technologies.
Salary benchmarks
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Diversity, Equity & Inclusion at Klaviyo
Katelyn Nnake (Director of Diversity, Equity & Inclusion)
- At Klaviyo one of our key values is "we strive to make the world more equitable"
- In 2024 over 75% of Klaviyos participated in a Klaviyo Resource Group
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