Event Marketing Manager, Zeta Global
$100-120k
+ Employee Equity and Stock Purchase Plan
More information about location
Cloud-based marketing technology
Be an early applicant
Cloud-based marketing technology
1001+ employees
Be an early applicant
$100-120k
+ Employee Equity and Stock Purchase Plan
More information about location
1001+ employees
Company mission
To empower enterprises to thrive in a digital ecosystem with intelligence, individuality and integrity.
Role
Who you are
- BA/BS degree with 5+ year's event marketing experience
- Exceptional project management skills
- ABM and vertical marketing experience is highly preferred
- Strong written and verbal skills
- Exemplary communication skills, including written, verbal and presentation. This role will require effective collaboration and coordination across internal and external stakeholders
- Detail-oriented and organized, able to meet deadlines
- Experience creating and reporting on marketing campaigns
- Ability to initiate and execute multiple marketing programs simultaneously
- Familiarity with B2B martech and adtech sales cycle, and how to structure marketing programs to nurture leads, progress opportunities, and accelerate closing
- Exceptional Microsoft Suite skills
What the job involves
- We are looking for an experienced, highly motivated, and detail-oriented Event Marketing Manager who will be primarily responsible for planning and executing high value customer experiences across Martech industry events including Proprietary, Industry, and Zeta’s Marquee Conference, Zeta Live
- You will partner with creative, content, digital marketing, sales, and product marketing to deliver brand and solution focused events that drive awareness as well as pipeline generation and acceleration
- This role will report to the VP, Conference and Event Marketing and is be based in NYC
- The ideal candidate will be equal parts creatively driven and operationally excellent, focused on developing and supporting programs that help to grow, connect, and inspire our Zeta community
- If you are a strategic thinker, have experience working with sales organizations, and are willing to roll up your tactical sleeves at a fast-growing marketing technology company, then this is the job for you
- From event production and operations, creative activations, VIP customer experiences and more, you will support the team across our event portfolio with excellent attention to detail
- Research and evaluate industry and proprietary opportunities that align with Zeta’s target audience and drive maximum ROI
- Develop actionable and measurable event marketing strategies
- Design and oversee all promotional activities before, during and after campaigns in partnership with cross-functional marketing stakeholders as well as sales to ensure effective lifecycle marketing
- Manage external relationships (vendors, venues, agencies, and media partners) as needed to ensure yield from investment
- Optimize programs for success by tracking all activities back to prescribed metrics and analyzing results and return on investment in partnership with marketing operations
- Manage key activation and production elements for annual Marquee Conference, Zeta Live
Our take
Zeta Global is a cloud-based marketing technology company that specializes in marketing platforms and customer relationship management software. Its Zeta Marketing Platform uses proprietary data, predictive AI, and omnichannel technology to personalize interactions with customers at every point of contact.
Co-founded by David Steinberg and former Apple CEO John Sculley, Zeta works with more than one thousand customers including high-profile clients such as BMW, Samsung, CNN, and Volvo. While the company may not have the balance sheets of direct competitors such as Salesforce, Oracle, or Adobe, Zeta remains profitable having raised over $300M in funding.
Zeta's 2021 bid for IPO status was met with a lower-than-expected stock valuation, but it remains confident that its shift to the public sphere will help diversify its enterprise customers and further embed itself in the data industry. In 2022, it achieved carbon neutrality and launched a thought leadership campaign called Zeta NEXT in 2024, indicating its steps towards being a market leader.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2017
$115m
SERIES F
Jul 2015
$125m
LATE VC
Total funding: $310m
Company HQ
Midtown South, New York, NY
Leadership
David A Steinberg
(CEO)Prior to founding Zeta and CAIVIS, they founded InPhonic, the largest seller of wireless phones and communications products and services on the Internet. InPhonic was #1 on Inc. 500 list of fastest growing companies in 2004
John Sculley
(Vice Chairman of the Board & Investor)Former CEO of Apple Computer. They joined Apple in 1983 when the Company had $600 million in revenues; by the time they left, Apple's revenues exceeded $8 billion.
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