$75-93k
In-home product testing platform
Be an early applicant
In-home product testing platform
21-100 employees
Be an early applicant
$75-93k
21-100 employees
To inspire our community of brands and consumers to build better products for all.
With over 95% of consumer products failing, and more consumer products than ever on the market, accurate and insightful market research has become a must. Highlight is a next-generation market research company offering engaging and scaleable ways to home-test products with consumers.
Highlight delivers free ‘discovery’ boxes to users in exchange for feedback, covering all kinds of consumer goods, from beverages to personal care. This setup has won it high engagement rates with users, and correspondingly deep insights into product development, which is invaluable in an industry that places such a high premium on quality feedback.
With its testing platform originally coming to the fore when in-person testing was taken off the table by the pandemic, Highlight has subsequently benefited from the general trend towards convenience, and has grown immensely since founding in 2021. Already serving over 100 partners, Highlight is now focused on hiring even more talent as it moves to accelerate growth.
Steph
Company Specialist at Welcome to the Jungle
Aug 2023
$18m
SERIES A
Mar 2022
$7m
SEED
Hell's Kitchen, New York, NY
Dana Kim
(Founder & CEO)Studied at Barnard and The Wharton School. Worked in Research at Kelton Global and as an Investment Fellow at Amplifhyer Ventures.
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