Content Lead, Ashby
Customer Advocacy - Americas
$140-180k
All-in-one recruiting software
Open for applications
All-in-one recruiting software
201-500 employees
Open for applications
$140-180k
201-500 employees
Company mission
To redefine the applicant tracking system (ATS) category, providing talent teams with analytics, workflows and automation.
Role
Who you are
- If you’re energized by combining narrative craft, customer relationships, product thinking, and community dynamics to create something foundational, this is a role you’ll love
- You get real energy from customer stories, both the tactical workflow optimizations to the emotional transformation that comes with great hiring
- You see case studies not as artifacts, but as a strategic engine that shapes brand, community, and pipeline and you know how to develop case studies that both showcase the customer and hit on Ashby’s differentiation or market hesitation
- You have strong editorial taste and a knack for spotting the story inside the story
- You’re excited by the idea of building a program from the ground up: systems, playbooks, frameworks, incentives, creative formats, distribution strategy
- You love experimenting with new media and formats and thinking about how TA culture is shaped online
- You thrive in high-ownership environments where the bar for quality is extremely high and you’re trusted to define the bar. You have exceptional taste
- You think in terms of ecosystems and how advocacy connects to community, content, sales, CS, and brand
- You value nuance, ethics, and relationship-building. You never push a customer to say something that doesn’t feel natural or fair
- You’re as comfortable with operational rigor (tracking, tagging, measurement) as you are with creative storytelling and narrative craft
- You want to be part of a team that deeply believes content and community are the heart of modern GTM
What the job involves
- We’re hiring a Content Lead for Customer Advocacy: someone who has the editorial taste to reimagine case studies, the creativity to invent new story formats, the operational rigor to build an advocacy program from scratch, and the intuition to understand what resonates in the modern TA zeitgeist
- Reimagine Ashby’s customer case study strategy, end to end
- You’ll lead a full reinvention of how Ashby tells customer stories across video, written formats, and emerging creative mediums
- Elevate our core case studies (like those on ashbyhq.com/customers) by showcasing both best practices in modern recruiting and the measurable, real-world impact of the product. You will also work with our VP Marketing, Harriet, to elevate many of these stories for key brand moments like Ashby One
- Rethink written customer case studies and narratives, pushing toward richer storytelling, deeper operational detail, and clearer distribution strategies across channels (owned, earned, sales and CS, paid, community)
- Develop inventive, culturally resonant formats, from a Hot Ones-style series to recruiter karaoke to narrative mini-docs, designed to entertain, educate, and spark community pride while helping buyers understand real considerations in choosing an ATS and showcasing our amazing customers
- You’ll bring creative instincts and a deep read on the TA zeitgeist to craft stories that feel unmistakably Ashby
- In partnership with Customer Success, build and run Ashby’s customer advocacy & reference program
- You’ll architect the infrastructure that turns organic goodwill into a sustainable, ethical, and scalable program
- In partnership with Customer Success, establish clear systems for tracking advocacy contributions across content, product feedback, event participation, and references
- Build mechanisms for thanking customers meaningfully and responsibly, always ensuring objectivity and never crossing ethical boundaries
- Develop a structured, respectful reference process that protects customer time while enabling Sales and Marketing to tap into the incredible strength of our user base
- Partner with CS, Product, and RevOps to ensure insights and contributions flow back into the business
- Capture and amplify organic love from the community
- Each week, dozens of practitioners share unprompted stories about Ashby, our product, our sales cycle, our reliability, our people. Today we capture some of it on our “Ashby Wall of Love,” but we’re barely scratching the surface
- You will:
- Build a system that monitors, categorizes, and elevates this love across LinkedIn, Slack, in-product feedback, and customer channels
- Turn this sentiment into scalable assets, from testimonial moments to themed compilations to category education pieces
- Thoughtfully shepherd the right advocates toward more formal channels (e.g., G2) without ever forcing it or compromising authenticity
- Partner with Demand Generation on thoughtfully gifting our most vocal advocates
- Your work will help prospects and the broader TA world see what our customers experience every day
- Strengthen internal voices and scale user-generated content
- Great advocacy starts inside the building. You’ll help Ashby employees, especially those closest to customers, develop stronger, clearer, more confident voices in public spaces so that we can better enable our customers and the community with best practices and ways to get more value from our product and content
- Partner with internal teams to surface great stories, insights, product acumen, and practical playbooks
- Build processes that make it easy for employees to contribute to UGC, #AshbyHiddenGems, and other community-forward initiatives
- Guide teams on how to speak credibly and helpfully in the market without feeling overly polished or promotional
- Have a deep understanding of our content strategy and calendar to find exactly the right moments, pieces, and threads to distribute through our team into more public channels
Application process
- At Ashby, our team and interview process want to help you show your best self. We’ll dive into past projects and simulate working together via project working sessions. Our interview process is:
- 30-minute intro call (Recruiter Screen)
- 45-minute interview with Anum Hussain (Hiring Manager)
- 30-minute interview with Benji Encz (CEO)
- Panel: 30-minute interview with Harriet Johnston (VP, Marketing) & 30-minute interview with Rosalia Cefalu (Head of PMM)
- A take home assignment reviewed by the hiring team
- Final Round Interview (60-90 min)
Our take
Reportedly, 50% of employers don’t use applicant tracking systems, largely because of blockers with implementation or insufficient buy-in from top management. Ashby's co-founder and CEO, Benji Encz, experienced first-hand how existing solutions failed to support hyper-growth hiring needs whilst working at PlanGrid, which is in part what led to the creation of the company.
Ashby is looking to redefine the ATS category - providing talent teams with analytics, workflows and automation - and intends to replace solutions from well-established vendors like Greenhouse and Lever with algorithms. The company's AI can schedule interviews and infer demographic data, which clients use for aggregate analyses of DEI hiring metrics.
The market for recruitment software could potentially reach $3.5 billion by 2030. Unsurprisingly, there is now a growing number of startups emerging to compete for a slice of it. Despite the crowded market and having only emerged from stealth in 2022, Ashby has already secured over 500 clients (including high-profile customers like Notion and Figma). The company has also attracted impressive funding, which will be used to expand its product offering beyond what is typically expected from an ATS and grow its customer success and community initiatives.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
32% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2025
$50m
SERIES D
Jun 2024
$30m
SERIES C
Total funding: $114.7m
Company benefits
- Unlimited PTO with four weeks recommended per year
- 10-year exercise window for stock options - you shouldn’t feel pressure to purchase stock options if you leave Ashby, do it when you feel financially comfortable
- Generous equipment, software, and office furniture budget
- $100/month education budget with more expensive items (like conferences) covered with manager approval
- Twelve weeks of fully paid family leave 🇺🇸
Company HQ
SoMa, San Francisco, CA
Leadership
Benjamin Encz
(Co-Founder & CEO)Previously the Director of Engineering and Part-Time Recruitment Operations at PlanGrid. They also worked as a Software Engineer at Make School and was a Lecturer at Baden-Wuerttemberg Cooperative State University (DHBW).
Abhik Pramanik
(Co-Founder & VP of Engineering)VP of Engineer at Ashby. Previously a Senior Product Manager at Lob and a Senior Product Manager at PlanGrid.
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