BlueConic offers a customer data platform (CDP) that provides marketers with a single source of customer data truth, which can be used to create valuable engagements. The company is seen as a leader in the CDP market.
With brands and publishers set to move away from third-party data, data clean rooms are becoming a popular choice. BlueConic has been able to set itself apart from competitors by announcing its intention to become the first CDP to offer a comprehensive data clean room solution, enabling its customers to facilitate second-party data sharing in a privacy-safe environment.
BlueConic’s solution is used by more than 300 consumer and B2B brands, including Hearst Newspapers, Heineken, ING, T-Mobile, and America’s Test Kitchen. It has seen impressive progress and revenue growth, buying the company even more backing from giants like Vista. The hard work has paid off for BlueConic seeing as it now shares rankings with Organisations like Microsoft and Adobe as leaders in the CDP space.
Kirsty
Company Specialist at Welcome to the Jungle