Senior Marketing Associate, Blank Street
$75-100k
+Equity
Coffee chain
Job no longer available
Coffee chain
501-1000 employees
Job no longer available
$75-100k
+Equity
501-1000 employees
Company mission
To become the defining food and beverage brands of our generation.
Role
Who you are
- Marketing Experience: A minimum of 3+ years of experience in marketing. Food & beverage and/or high growth startup experience preferred
- Creative Brain: A creative who thinks beyond limits to get the best idea. You're not afraid to take initiative or experiment, and you're excited to bring innovative ideas to life
- An Eye for Trends: You know what the latest trends are, whether that be on social, fashion or food. You’re in-the-know
- Data-Driven: You approach decisions with perspective rooted in customer insights, business objectives and social trends
- Magic in the Details: You have a keen eye for detail, ensuring campaigns are executed to perfection across multiple channels. Strong project management skills are critical
- Overall, you're positive, collaborative and bring a can do attitude. A team player who is proactive, able to coordinate multiple projects independently, and thrive in a vibrant, ever-changing environment
What the job involves
- Blank Street is on the lookout for a dynamic and strategic Senior Marketing Associate to join our team and help drive our next big marketing moves
- In this role, you'll be at the heart of bringing exciting marketing initiatives to life across all channels, such as experiential, social, digital and more in the US
- We love and encourage creative thinking that’s inspired by pop culture, social trends, and anything out-of-the-box, fun, and fresh
- This is a highly collaborative role that will work with various internal teams and external partners to deliver outstanding and best-in-class marketing work - all while having a lot of fun
- This position is in-person, based out of the Brooklyn NY HQ office and will report into the US Marketing Director
- Culture Expertise: You stay tapped into social trends and pop culture, using these insights to shape bold and exciting directions for the brand's marketing strategy
- Marketing Initiatives: You’ll autonomously manage a range of marketing projects (including seasonal campaigns, partnerships, new store openings, and more) from ideation to execution, ensuring there is magic in every detail
- Stakeholder Management: You’ll work with diverse partners simultaneously, including creative design, store operations, and external agencies, to deliver outstanding and head-turning brand work
- Channel Planning: You’ll be responsible for amplifying the Blank Street brand across multiple, intentional customer touch points, including activations, influencers, digital, press and more!
- Influencer Marketing: You’ll spearhead campaigns and initiatives that energize our influencer community and ultimately driving meaningful engagement via UGC
- Performance Tracking: You'll collaborate with our analytics and strategy teams to inform and evaluate our marketing KPIs, gathering insights to make each project better than the last
- Digital Marketing: You’ll play a critical role in shaping the Blank Street strategy around social and digital channels, including paid search, social and CRM
Our take
More people deserve great coffee and Blank Street strives to make this possible. Blank Street’s formula involves technology enabled, micro-footprint brick-and-mortar spaces which operate at a cheap price meaning they can produce excellent coffee, also, at a reasonable price.
What started as one electric-powered coffee cart in 2020 has expanded to over 90 locations across the US and the UK. Blank Street wants to serve coffee cheaper than Starbucks but tastier than Dunkin’ Donuts – its main competitors – and has done so with automation, specifically Eversys espresso makers that can produce 700 drinks an hour.
The chain has received mighty financing too, including from real estate tycoon Tishman Speyer as well as from General Catalyst Partners and Tiger Global Management. This brand is certainly making its mark as its growth has remained at an impressive rate, especially following its entrance into the thriving coffee shop market in the UK.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2023
$20m
EARLY VC
Oct 2021
$25m
SERIES A
Total funding: $52m
Company HQ
South Williamsburg, NY
Leadership
Issam Freiha
(Co-Founder & CEO)Issam co-founded Blank Street in 2020 alongside Vinay. Previously, he was a Partner at Reshape Ventures and Graduated from Columbia University with a BA in Economics & Statistics.
Vinay Menda
(Co-Founder & President)Vinay graduated from NYU Stern School of Business with a Bachelor's Degree in Finance in 2015. And he is currently a Managing Partner at Reshape Ventures.
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